This Is how And Why Consistently Implementing Effective Marketing Ideas Or Strategies Ultimately Pay Off!
So here you are once again. You’re internally struggling, trying to decide, if the current (so called) promotional strategy or tactics you’re about to implement.
Is the right way to go or not. Correct? After all, once the marketing smoke clears.You’re the one, writing the checks, correct?
So you at least want to have, some sort of surface understanding going in. If the strategies you’re gonna try and implement. Or inexpensively test to some degree or another.
Whether they are legitimate, effective marketing ideas and or tactics. Or just more junk promotional activities, cleverly masquerading, as viable marketing strategies or tactics.
It’s not always as straight forward to tell.
Especially when your financial emotions meter, is totally out of whack. From the constant, never ending stress of knowing.And or participating.
If these particular tactics fail. Not only can you not pay your commercial lease this month. But you may not be able to keep the lights and cable on at home as well.
So there’s definitely a whole lot riding on you making things work. Would you not agree?
So Why In The Shouldn’t You Be Strategically Building Your Brand Just Like The Big Boys And Girls Do!
Say for instance. You own and operate. And or you’re one of the senior marketing and promotional directors. For a mid sized, beverage distribution service.
And one of your extremely high end champagnes. Currently retails for $675 dollars per bottle. And one of your most popular, high end dinner wines. It currently retails for $489 dollars per bottle.
So needless to say. Your ideal, upper income type of clients, (who routinely) earn high five and six figure a year incomes.
They absolutely love sharing a bottle, with their spouse, (and or live in significant other), extremely close friends, respected colleagues, in -laws, neighbors, co-workers, associates and or siblings and relatives. Correct?
Which means. You clearly recognize, the long term, untapped marketing potential, currently available, to both you and or your major competitors.
By strategically and systematically, accessing, the total lifetime customer value metrics, available in these type of relationship based marketing pipelines.
This Is How And Where At Least Partially Knowing And Understanding Your Ideal Customer Or Clients Total Lifetime Customer Value Metrics Definitely Gives An Edge!
Just by taking a much more strategic look, at those eleven separate areas, of untapped marketing opportunities. Granted. Without a doubt, pro-actively promoting to all eleven areas at once, will definitely not result in eleven separate home run campaigns. Right?
However, it’s more than highly likely. Anywhere from 20-40% of them will definitely be worth pursuing further.
And when you inexpensively test, and tweak these next three, underground, ninja like marketing strategies. You’re bound to uncover, a ton, of potential untapped marketing possibilities.
Constantly Be On The Look Out For Some Logical Yet Previously Untapped Marketing And Or Promotional Opportunities!
1.) First: You can approach, one of the areas top, commercial real estate leasing agents and or companies.
And agree to systematically provide them,(meaning the owner(s) or top agents), with one of your top selling champagnes and or dinner wines.
And have them giveaway, at least ten of them each. For a grand total of twenty a month to begin with.
To their higher end tenants, (who) either sign a brand new corporate least. Or to the tenants who re-new higher end corporate lease.
Who Says Strategically Building Your Brand Has To Cost A Proverbial Fortune!
And strictly by business relationship association. The commercial real estate company owner(s), are definitely familiar with, at least a few, local bankers and or credit unions, correct? absolutely.
So part of your joint venture (JV) arrangement with the commercial broker is the following. Along with you supplying the commercial real estate broker, (every month min you), with some of your very best tasting, gourmet coffee.
So they can share it with everyone in the office. And of course during the brutally hot summer months. You’ll also supply their office with at least, one 24 case of your great tasting ice tea.Your treat.
And if they should desire more. Then provided their consistently fulfilling their end of your arrangement. All additional cases of gourmet coffee or ice tea. You’ll gladly sell them to them, at you actual cost.
Are You Starting To Better Appreciate How Some Of The Tallest Tress Originate From The Tiniest Acorns!
And get this. You’ll also have the broker(s) and their top leasing agents, to find out, if the tenants who sign higher end leases.and or any of their employees and associates etc.
If they love drinking, extremely great tasting gourmet coffee or tea as well. Because if they do.
You’ll provide the broker, with a free 20 lb bag of some of best tasting gourmet coffee. And they can give it to their tenant customers, as a sort of welcoming gift.
And of course your thinking is. a certain percentage of these tenants, with definitely want to start repurchasing it, correct? For sure.
In the interest of both time and space. In part two, you’ll ‘discover’ at least three more proven ways, to make darn sure, your effective marketing ideas and or strategies, keep paying the rent. Sound good? Great. See you in just a little bit in part two.
The More Bankable Marketing Leverage You Can Create! (The More marketing Options You’ll Have Access To!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business,
product or service in the next 30 days or less!
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