Hopefully after initially reading and re-reading part one of this ongoing series. And listening to and re-listening to the audio clip embedded in the post.
Your creative marketing mind. Is newly flushed, with several new, potentially profitable, marketing ideas or strategies. Correct? This is great to hear.
And now, going forward. You should be at least partially convinced why, consistently creating opportunity totally rocks. Don’t you agree? Me too.
But here’s the thing not to get caught on or in. When you or your major competitors, are working extremely hard.
And you’re laser focused on creating opportunity. It’s definitely not about, “what” local economy is doing. Huh? Nope. Because these market tested strategies and tactics definitely work.
Whether your local economy is currently expanding or contracting. Say what? Of course you’re wondering, how this can possibly be, correct? Stay tuned and stay laser focused. And you’ll definitely discover why.
Whose Says You Or Your Major Competitors Can Only Make Big Money In A Booming Local Economy?
For the record. This point of view, is not only total; non sense. Huh? But truth told. Whenever your local economy starts to shrink. Really hard and fast.
This totally unanticipated financial pressure. Creates mega deals. Say what? For example. Let’s say you own a single, (or multi) store, retail furniture store. Answer this simple questions. What happens when at least 30-55% of your local citizens.
Can suddenly no longer qualify, for a standard bank or credit union loan, to buy an owner occupied house. And they’re temporarily forced to rent or lease an apartment, townhouse or condo etc.
First of all. What’s does all of this added demand, suddenly do, to the extremely limited supply of available apartments, townhouses or condos, in the best areas of town. Bingo. Rents and lease payments go up, correct?
And guess what certain percentage of these men & women do, when they move into a new or newer apartment, condo or townhouse.That’s correct? They invest in new furniture.
So it definitely makes sense, for you to strategically reach out. And power network, with the incredibly successful, husband & wife team.
Whose commercial and residential real estate company. Currently manages, 400 local units, correct? For sure.
Consistently Creating Opportunity Allows You To Leverage Assets Or Resources You Might Otherwise Totally Ignore!
So what you or major competitors, initially propose, to this successful, local husband and wife property management team. First, you’d like them to do the following three things for you.
1.) First: As each new tenant signs a lease. The couple or their actual, day to day property manager(s), will email each new tenant, make make them aware, the property managers, has a special arrangement, (JV) Joint Venture arrangement, with you or one of your major competitors.
For the next 72 or X amount of hours only. The tenant(s) can come to your furniture showroom, and save 10 or X% off any purchases up to $500 dollars. (Not terribly impressive, is it?
Or simply for dragging a friend, they automatically save an impressive 40 or X% off their total purchases. Up to $1,500 dollars.
2.) Second: Plus, whenever a tenant submits their 60 or X day notice to move. Once again, the property mangers, will send them, an extremely time sensitive gift certificate, to come to your store. And drag a friend.
Even if they already received a similar offer before. (And yes, they will be allowed to drag a friend along. And they can pass their extremely time sensitive savings, onto their friend.) Provided both they and their friend.
Join your opt in email/mobile marketing list.
Constantly Power Networking With The Right Individuals Can And definitely Lead To Some Brand New Profit Centers!
3.) Third: As soon as the couple takes over the day to day management of more units. You guessed it. They immediately make the tenants and all the workers and vendors involved, aware of their JV arrangement with you.
And one of your best, market tested, extremely time sensitive offers. And just in case you’re wondering. “What’s” in it for the power management couple. To consistently do these three things for you or your major competitors. So glad you finally asked.
Basically, you make the power management couple aware. The moment their JV referrals, equals $15,000 or X amount of dollars in front end income alone.
They automatically win a $10,000 dollar, master bedroom suite.Which only cost you anywhere from 4,000 -$5,500 dollars in hard cost. plus, on their next wedding anniversary.
You’ll automatically surprise them,with a state of the art. Seventy five inch, flat screen TV. Say what? Not to worry. It’s either a closeout sale or “discontinued” inventory item.
Or recently repossessed item. Either way. not only they, but their current and future guests.Are sure to get a ton of entertainment value from.
Perhaps watching the “Super Bowl,” or NASCAR or a concert, of some superstar entertainer etc.
In any event. Hopefully it’s starting to become crystal clear. How and why, consistently creating opportunity totally rocks. Don’t you agree? Me too.
Now Go Ahead And Try To Find Some Totally Lame Excuses For Constantly Doing The Same Ole Same Ole!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below)
that you can apply to your business,product or service in the next 30 days or less!
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And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
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