This Is Definitely Why You Gotta Consistently Implement The Right Methods Of Growth!
Maybe it is time, your profit seeking small business or service, took a serious look at, how and why the right methods of growth. On or offline, can and definitely will make all of the difference.
Because long term, your business profits or lack thereof. Will ultimately be traced back to, what type of proven lead generation strategies and conversion systems, you currently have in place.Right?
Because initially. Both you and your major competitors, can write checks, correct? The real key to everything holding up. Is if your conversion process, can consistently convert, enough of your semi qualified leads.
Not only into first time paying customers. But far more importantly, to the long term future success of your entrepreneurial venture.. How many of your initial first time customers, can you or your major competitors, convert into long term, repeat customers.
Because if for whatever reasons. You fail to consistently do so. Your titanic, will slowly or surely sink.The remainder of this particular post, is dedicated, to preventing this from happening. Are you okay with that?
Don’t Just Throw A Ton Of Money At Outrageously Expensive Traditional Advertising Or Promotional Campaigns! (Instead Get Strategic!)
Case in point. Imagine a commercial office building, which is at least 15 stories high. And has at least 10 office suites per floor. And just to make this particular, hypothetical marketing illustration even more graphic.
Let’s say every office per suite, has at least one secretary or female front desk employee. Okay? Thanks for the marketing leeway. So let’s quickly look at the front end math.
There’s this mythical, commercial office building in your city/town. And it is 15 stories, (floors high) and ten office suites per floor. And at least one female secretary per suite. Or to say it another way. There are at least 150 female secretaries, in this one commercial complex alone. Correct? (15 x 10= 150.)
And each of these ladies, know personally or professionally, at least 25 local women each, correct? Which means, (on paper anyway.) They could potentially introduce, you or your major competitors, to at least an additional 3,750 local women, from literally all walks of life. Correct? (150 x 25 = 3,750.)
This is not to suggest. You or your major competitors, could realistically expect to convert all 3,750 of these potential prospects into first time and eventually repeat customers. No way.
You Or Your Major Competitors Definitely Don’t Need A Massive Budget In Order To Start Making A Big Impression!
Case in point. Rest assured, on practically every table, in the break room of every suite in this entire commercial complex. Is at least one women-s magazine, in which major corporations, whose products or services, specifically targets women.
They have either, a quarter, half or full page ad in the publication. Right? Or at least, a classified ad of some kind.And you best believe. Whatever type of paid advertisement they’re currently using. It cost them a ton of money. Agreed? Absolutely.
Irregardless of how many first time customers, the ads actually produced.
On the flip side. Contrast that outrageously expensive, all too common approach. With the following, far less expensive or traditional marketing approach.
Your cosmetics distribution company, is equally interested, in consistently generating, a ton of first time customers too. Only, unlike the vast majority of your major competitors.
You’re not interested in almost going broke, while trying to do so. Instead.Since “National Secretaries Day” is right around the corner. Here’s one of your initial marketing strategies, you’ll at least test.
You’ll initially set up at least three potentially reliable JV (Joint Venture) or cross promotional arrangements, with a local hair and nail salon owner. And a local facial salon owner.Say what?
Keeping Tapping Into Other Non Directly Competing Vendors Assets Or Resources! (If You’re Seriously About Growing Your Business Or Service!)
Here’s the meat of how things will work. Say in the case of both the hair an nail salon owners.You, (meaning) your cosmetic distribution business, will arrange for both the owners and all the current and future stylist, to get free facials. Say what?
Why you so skeptically ask. Because going forward, both the owners and their current and future stylist, will hand each of their paying customers, at least five, special made, two sided business or index cards, your company will also pay for.
And on the back side of the cards.Both the owners and their current and future stylist, will print their name, next to the “Referred by” space.
Are You Starting To Appreciate Why It really Doesn’t Take Much In Order To Get Started Down The Right Path!
And they merely print their name there. And the name of the hair or nail salon, they’re currently working at. And as soon as the customer refers two new first time customers to the salon. Guess what?
That particular customer, just earned the right, to get a free facial. Which is an X dollar value. Say what? Do you think they’ll be constantly sharing that extremely good news, both on and off of social media? For sure.
And both salon owners, will be generating, potential long term repeat customers, for literally pennies on the dollar.Correct? Absolutely.You’ll “discover” how the secretaries fit into the marketing mix, rather nicely.
Coming up shortly in part two. Okay? For now. Can you much better appreciate why it definitely makes sense, to constantly develop and nurture, the right methods of growth? This is good to hear.
Hurry Up And Appreciate Your Target Audience Is Waiting And Longing To Be Impressed!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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