This Is Definitely How And Why Using The Right Types Of Advertising Or Promotions Make All The Difference!
Just in case it’s not truly obvious just yet. Do you realize, the vast majority, of all semi cash strapped and or resourced challenged small business owners and or service providers.
Are pretty much in the one and done mentality, when it comes to their creating and strategically implementing their various ads, promotions and or marketing campaigns?
Meaning, for whatever reasons, they still haven’t come to the accurate conclusion. And simply do not understand, as of yet, how and why, the right types of advertising, promotions and or marketing campaigns.
Which are not necessarily based on their initial budget size. Can and definitely will, make all the difference.Both now and going forward.
Irregardless, of whether you’re talking long or short term. Have a much closer look, to see or discover, all of the exciting details…
Who Says You And I Need A Madison Avenue Certified Customer Acquisition Specialist In Order To Make A Really Big Splash!
Case in point. For just a moment.Let’s suppose you’re the one in charge, of a multi six figure a year, advertising and or promotional budget, for a rather large distributor, of extremely high end, designer leather, women-s purses and handbags.
And typically, your (so called) lower end purses, start at around $550 dollars and go up to $2,700 dollars. Say what? That’s correct.
Of course, since this is the higher end retail game.You also typically have mark ups, of 100-400%. And sometimes even more, correct? For sure.
So What Type Of Battlefield Tested Customer Acquisition Techniques Would You At Least Initially Test? (And Steadily Build From There!)
First of all. Keep in mine. The vast majority of your ideal customer base. Is definitely women who consistently earn, high five, six or seven figure a year incomes, correct?
Sure, occasionally, anywhere from 1-3% of your ideal, female customer base. Are women who maybe are simply treating themselves,or a loved, friend and or respected colleague. By splurging on a semi higher end, fine leather, designer handbag of some kind.
Somewhere in the $550-$750 dollar range. But by in large. At least 97% of your ideal, female customer base. Whose total lifetime customer value metrics.
Are normally somewhere in the range of $750- $2,000 dollars. Give or take, over the next 3-5 year period.
Sometimes it’s a little longer. And other times, it’s a little bit less.
Sometimes The Best Small Business Marketing Strategies Or Tactics Is Just Being Pro-actively Straight Forward!
Case in point. Imagine this particular scenario ultimately playing out. Your spouse, (live in significant other), and or daughter.
Goes into an incredibly popular, local women-s shoe store. And sees this pair of shoes they absolutely love. No real surprise their, correct? And these particular power pumps, normally retail for at least $600 dollars. Or X.
So here’s what you propose to the owner(s.) You would like to help them generate at least 25-40% more front end gross profit.Say what?
And your particular marketing and or promotional strategies, will cost them very little, if anything upfront. Literally pennies on the dollar.And of course, they immediately invite you to their store, in order to discover, all of the exciting details.
Over Time You Will Definitely Discover How And Why Some Of Your Very Best Customer Acquisition And Retention Strategies And Or Tactics Are Pretty Basic! (Once You Boil Them All Down!)
First of all. Ahead of your planned meeting. You will have the owner(s), head over to your state of the art, WordPress e-commerce site.
And have a look, at some of your higher end designer purses and scarfs etc. And have them pick out one, in the $550 -$900 dollar range. Say what?
And whichever one they ultimately choose. You’ll offer to exchange (barter it) if you will. In exchange for your loved one, to get another pair of shoes, somewhere in the same price range, if possible.
Because neither one of you, will be investing, more than your actual hard cost, correct?
Here’s How And Where Being A Customer Acquisition Specialist Pays Off Big Time! (especially Long Term!)
Basically going forward. You offer to provide the store every week and or every other week. With at least two designer leather hand bags, which normally retail for at least $900 dollars.
And here’s how you help systematically raise the average amount, a certain percentage of their best customers spend.
Currently, let’s say their best customers, typically spend at least $75 dollars. Now by you providing one of your best selling, designer purses, as a marketing carrot.
Every customer who spends at least (double) or $150 (or X amount) of dollars. They’re name automatically goes into that weeks raffle.Huh?
And at the end of the week. One of those extremely lucky, local ladies will be alerted. They are this weeks grand 1st prize winner.And they have 72 (or X) number of hours to claim their prize or forfeit it to the next runner up.
Who Says There Can’t Or Shouldn’t Be Multiple Objectives Of Advertising And Or Promotional Strategies!
Of course both you along with the women-s shoe store owner(s) and each weeks 1st grand prize winner. Will constantly be spreading the extremely good news, both on and off of social media, correct? For sure.
But, don’t forget. You also pledged an additional designer hand bag per week. Did you not? In the interest of both time and space. You’ll discover ‘how’ you leverage it in part two very shortly, okay?
For now.Hopefully you can now much better appreciate, how the right types of advertising and or promotional campaigns, can and definitely will, make all the difference. Don’t you agree?
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
(P.P.S. For those of you in the US celebrating the 4th of July! Thanks so much for taking the time to drop by and enjoy the day celebrating and commemorating!)
As always, if you got any value out of this post,please share this on your favorite social
media sites or tweet this.Thanks!
Practice Being Where Your Ideal Prospects Are! (And The Rest Sort Of Falls Into Place!)
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing
some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups
entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,
because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
