This Is Definitely How And Why Being Creative Is Your Potential Secret Marketing Weapon Of Choice!
Have you also noticed, whenever these major, national or even regional companies, decide to move into. Or attempt to move into, a brand new territory. How much money they have to constantly invest. Before, during and after they physically move?
It’s outrageously expensive, is it not? Absolutely.They often have have to sign rather pricey and sometimes limiting corporate, commercial leases. Then they have to furnish their office or offices, correct? No doubt.
Right about now, being creative, is probably a must. Would you not agree?
Then they also hire lots of local people. Plus other corporate or key department heads, who had to be royally compensated, for leaving one part of the country. Or the world for that matter.
To relocate. Are you starting to appreciate, how and why, these types of endeavors, take lots of inner and outer co-ordinations. In order for them to have any chance whatsoever, of being at lease moderately successful?
Let’s say one of these operations is local or district in nature. And they really need, based solely on the preliminary logistics alone. They estimate, they probably need, anywhere from 100- 500, respectable sales reps. To help them generate the type of full scale market saturation and visibility they’re after.
Let’s see “how” being creative, might serve them here.
Who Says You’re Being Creative Can’t Help Increase Your Visibility And Profitability For A Fraction Of The Traditional Upfront Cost!
Case in point. Let’s say you’re, (either) the outright owner or one of the senior marketing directors, for a single or multi location, designer retail jewelry outlet.
And to date, your ideal female customer, (especially those who routinely earn), high five or six figure a year incomes.They’re typically worth, anywhere from $1,500- $11,000 dollars. Give or take or the next five to seven year period.
So their total lifetime customer value metrics, definitely make it possible for you or your major competitors, to strategically by pass, some of the more outrageously expensive, traditional logistical approaches, when it comes to marketing, advertising and promotions etc.Say what?
Here’s one of the first major differences. As previously mentioned. Since you and your major competitors, expert marketing and PR (Public Relations) teams, are constantly crunching various stats and reviewing and re- reviewing them.
And you already realize. Based on the average volume, each stores sales reps does per year. By extension, after being properly trained. You will need about 100- 500 local sales reps.Or more, if the total gross front end volume per sales rep, is not as high as the base line norm is.
Non Traditional Previously Untapped Marketing Opportunities Are Constantly Waiting For Your Seal Of Approval!
However, who says you need to invest all of this capital, hiring and painstakingly training and eventually eliminating, those not quite up for the task(s) at hand.
What “if” there was and is, a proven way, for you or your major competitors, to consistently generate, tons of front end gross profits. From local sales reps. Who even though don’t even officially work for your company. Yet they’re still willing, to enthusiastically, refer brand new customers to you. For literally a fraction, of your normal cost.
And literally continuously do so. For years and years to come. Say what? Before diving head long into the nitty gritty details. Is that not interesting? Absolutely.
So who is? Or where are you or your expert sales/marketing/PR team, suppose to be able to initially pinpoint or consistently locate.
This ready made, sales force. Who for some odd reason(s.) Are suppose to be, willing and fully capable, of constantly generating, brand new, first time customers.
For you or your major competitors. Even though, (technically speaking.) They don’t actually work for you. And you won’t be fully and constantly compensating them, in the traditional way.Huh?
Being Creative Means Being Creative! (So Take Your Marketing And Promotional Binders Off Already!)
Remember.This entire, drawn out marketing/promotional process. Which will initially take place, over an extended period of time. It’s definitely not a one and done sort of thing. No way.
But here’s “how” you or your local major competitors. Will initially, (at least), put together, your first 50- 200 local-female- sales rep team. Without paying for outrageously expensive, on or offline classified ads of any kind.
Or constantly advertising for experienced -female-sales reps online. Initially, you and your top female sales reps. Will start frequenting, local upscale bars and restaurants. And quickly become regulars. Also semi upscale day care centers.Huh?
Small independently owned, women-s boutiques, nick nack shops. And small, independently owned, women-s- clothing, accessories and shoes stores. Find a few up and coming, local female real estate brokers too.
Who specialize in both higher end, residential and commercial sales etc.And leasing upscale properties to local women, who are both married and single.Plus become friends and associates, of local, commercial real estate property management companies.
Who currently manage, either commercial buildings, with at least 100 suites or more. Or large apartment or townhouse/condo developments. With at least 100 units in more in the developments.
Basically you get the overall picture here.Right? Great.
You Start Systematically Building Some Positive Word Of Mouth Or Mouse Buzz And You’ll Definitely Do Okay!
Here’s what you or your major competitors, will start systematically doing next. Initially, say the women who work in these non directly competing,bars, restaurants or women’s clothing or department stores etc.
You’ll let them purchase, a beautiful pair, of your extremely eye catching, mid level diamond studded earrings. Which normally retail for at least $450 or X amount of dollars.
Simply for joining and remaining, one of your active, opt in email/mobile marketing subscribers. They automatically get to purchase those earrings. For your actual hard cost of X. Say what? For an extremely limited time of course.
Plus, each of these local goodwill ambassadors. Will be given, 10 or X number of extremely time sensitive gift certificates. To give to? You fill in the blanks.
In the interest of both time and space.Coming up very shortly in part two.You’ll discover at least three more proven reasons ‘why”, being creative, is definitely your secret marketing weapon of choice. Okay? see you in just a little bit in part two.
Who Needs To Go Traditional When Being Creative Is A Grossly Under Utilized Marketing Or Promotional Option!
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