These Market Tested Strategies Prove Your Long Term Marketing Success Isn’t An Accident!
Right about now, you’re definitely interested in finally “discovering,” exactly what you need to do going forward. To dramatically improve the results, of your current and future paid advertising or promotional campaigns, correct? Major congrats BTW. And for the record me too.
And while you’re contemplating that. Please be brutally honest here. How are you coming, in terms of learning “how to” write, far more persuasive copy?
It’s not quite as easy or nearly as straight forward, as the sales page sort of said it would be, correct? But all is definitely not lost.
Because believe it or not. Certain aspects of promoting, definitely lends itself, to your long term marketing success. Especially, if you don’t have any type of so called marketing or business degrees of any kind. Say what?
Again, you definitely have to know and practice the basics. And by you or your major competitors consistently doing so. Opens up the door, to previously untapped marketing opportunities and or previously untapped marketing possibilities, in a major way.
And this is “what” you want, correct? Me too. Major congrats. Because you are in the right place.
Just Because Your Long Term Marketing Success Isn’t A Walk In The Park! (Is This A Valid Reason Not To Put It Into Overdrive?)
So when is the last time, you actually bran a successful paid advertising campaign on Facebook? Have you noticed “how” much more strict they and some of the other social media platforms are becoming? Yea, me too.
In fact, just recently, you may have heard or read about, another prominent, seven figure online marketer, getting of (all things), one of their primary Facebook groups shut down.
With absolutely no previous “warning” whatsoever. Who knows, if they’ll ever get that particular group reinstated, right? Meanwhile, Facebook and other social media sites, are in the business to make as much profit for themselves and their steadily growing investor base, correct? Absolutely.
This being the case. You may have also noticed, “how” their ad cost, keep going in one direction, right? Obviously, there are lots of experienced online marketers, who have and are, successfully using the platform, to run or initially start, six and seven figure a year businesses.
But the vast majority, of newbie online marketers. Try 95% or more. Who attempt to run paid ads, not only on Facebook, but the other major social media platforms. They’re consistently losing money and lots of it. Agreed?
So Without Any Of This So Called Marketing Expertise! (How In The World Do You Expect To Enjoy Any Type Of Sustainable Long Term Marketing Success!)
Great question. After all, just consider ‘what” some of the most recognizable online marketing gurus have to say, with regards to running successful FB ads.
You need a “likes” campaign. And a so cold “cold traffic” campaign. Then a “re-targeting campaign.” By now your head is literally spinning with total confusion, correct? On the other hand. Let’s say you’re the senior marketing director. Or one of the respected, senior marketing/PR (Public Relations) directors.
For single or multiple location. Independently owned, local- designer retail jewelry store. And yes, even though you currently have, (either) a reputable, paid email or mobile marketing service provider.
And your state of the art, WordPress website or blog, is mobile responsive. And you’ve invested in some of the most state of the art web security technology.
And not at first. But you’ve now fully embraced the notion, you definitely need a pro-active social media presence as well. Good for you BTW. But here’s the marketing rub.
Building Your Successful Marketing Muscle Definitely Takes Time And Continuous Effort! (Does It Not?)
While you’re learning or mastering the basics of consistently writing good main power headlines. And curiosity inducing bullet points. Or ‘how to” transition into your solution based products or services.
Or ‘how to” expertly use, direct response type of written copy etc. These proven marketing strategies and tactics, definitely take time to get competent at. Don’t they not? Absolutely.
Which means, lots and lots, of strategic and systematic A/B split testing. And learning ‘how to” effectively write and use your P.S. etc. And on and on it goes. Right? For sure.
On the other hand. Even though the vast majority, (probably at least 90% at this time anyway!) Of your paid advertising or promotional campaigns, are geared to the offline market.
Because, you’ve been spending a fortune, on local prime time, radio & TV ads, correct? And another major fortune, on outrageously expensive, yet dismally performing, local billboards and full and half page ads, in various local newspaper or local throwaway guides etc.
And when you finally put a pencil to it. You discover, on average, your typical cost per lead, is anywhere from $250- $600 dollars per lead. Ouch.
Who Says Just Because You’re Not A So Called Marketing Guru You Can’t Consistently Generate Some Major Front And Back End Profits! (For Literally Pennies On The Dollar!)
Case in point. Let’s take two rather simple, incredibly watered down, (strictly hypothetical) marketing examples. Which will hopefully demonstrate.
“How” you or your major competitors, can strategically by pass, (as often as you wish BTW!) Some of the traditional marketing or promotional razzle dazzle. And still get things done in a major.
Let’s say you or one of your major competitors, recently formed, a mutually beneficial JV (Joint Venture) or cross promotional arrangement. With a popular, local magician.
Here’s how you two may initially work together. Whenever the magician does a show, for a popular local restaurant. And the restaurant will hold weekly or monthly free drawings.
Where the 1st & second grand prize winners, automatically win, a $200 and $125 dollar, extremely time sensitive gift certificate. To be used anyway they wish.
Start Stacking More And More Outstanding Word Of Mouth Value! (And Watch How Fast Your Long Term Gross Front And Back End Profits Start Heading North!)
But they must redeem it within the next 30 or X number of days. (In reality), your retail jewelry store, will be footing the weekly or monthly bill. Say what?
Only because, your ideal customer, has a total lifetime customer value metric of somewhere between $2,500- $9,000 dollars. Give or take over the next five to seven year period.
And all of the remaining , in essence, third prize runner ups. Automatically win, at least three, potentially valuable, third prize bonuses, worth X. More on the other two, coming up shortly in part two. Okay? Thanks!
So one of their unannounced third prizes, is a “bring a friend whose at least 18, to the restaurant with them. Before their gift certificate expires.
And save 20 or X% off their entire bill.
So How Do You Or Your Major Competitors Tie All Of This So Called Non Traditional Marketing Stuff Together?
Great question. And so glad you finally asked it? First of all. Going forward. Whenever your magician, JV or cross promotional partner, does a show. But especially at the restaurant.
You or one of your top managers or sales reps, will also be there. Say what? Holding on. You’ll discover why in just a second. The magician will make all of the parents/legal guardians aware, of a special one day, free drawing they’re having, just for the parents present.
And at the end of their performance, only those parents still present, will be eligible to win. If the for whatever reasons, the magician, still doesn’t have, their very own, state of the art, self hosted WordPress website or blog etc.
Then they simply go old school. Meaning, they simply have the parents fill out a blank index card. And put it in either a box or fish bowl. And get this?He blindfolds the kid whose the star of the party. And let them reach in a grab a one card.
You May Not Fully Appreciate What’s About To Happen Next! (But At Some Point In The Not So Distant Future You Definitely Will!)
But here’s where it gets extremely interesting and potentially profitable for you. After the 1st grand prize winner is chosen. The magician will automatically give all the runners ups, still present mind you.
An extremely limited time, to book their services and save X% off. Otherwise, it’s their current retail price, at the time they’re booked. Once the short grace period ends.
But “what’ about you, you so skeptically ask? So far, about all you’ve done is write some checks, correct? Wait to you see “how” this non traditional approach, tiers in nicely. Coming shortly in part two. So please be patient and stay tuned.
Because you definitely don’t wanna miss out, on discovering, “how” these market tested strategies prove, your long term marketing success. Definitely isn’t an accident.
Believe It Or Not You Now Posses More Than Enough Marketing Material To Totally Get Things Done!
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