Did you happen to notice in part one, how some of today’s savviest entrepreneurs, strategically use various local charities, and or annual fund raising events, in order to put some of their very best lead generation efforts on steroids?
And yet still see to it, that every body involved, comes out on top.
Because it’s critically important that no matter who the actual parties are, that are involved, they all know and genuinely feel, they’ve won on some level.
Don’t you agree? Great. So let’s shift gears here, and demonstrate from a completely different group of profit seeking entrepreneurs, just how extremely universally practical, and potentially profitable, this particular marketing concept truly is.
And while doing so, hopefully open your eyes, to the practically endless marketing possibilities, that are often hidden, just below the creative marketing surface.
So What’s This Sneaky Little Way Some Incredibly Savvy Entrepreneurs Use To Discover Some Of Their Very Best Prospects?
(And How Can You Use It To Prosper Too?)
So let’s take the third most productive commercial real estate broker in one particular district. And let’s further state, she’s been active in the area, for the last 15 plus years.
And she currently runs an office of 13 full time, licensed commercial real estate agents.And over the last 15 plus years she’s been in business for herself, her office has and continues to be, an extremely active leader in the local business and-general- local community at large.
That being said, once she and her husband, the CPA, that just so happens to work for the fourth largest CPA firm in the district.
Once they decided to purchase all brand new furniture, for their recently acquired $850,000 dollar dream home, (with the totally spectacular view),she really wants to pull out all the stops.And she accurately figures, that in order to do so, they’re gonna need at least a $30,000 dollar furniture re-makeover! 😀
Who Says Really Effective Lead Generation Strategies And Or Tactics Have To Come From Marketing Gurus?
So without hesitation, she personally reaches out to the owners of one of the top upscale, retail furniture concerns, with the following irresistible proposition.
Going forward, both she and her staff, will periodically send extremely time sensitive (snail mail) postcards, and or opt in email/ mobile marketing messages, to all their past customers, every time the retail furniture concern has any type of major sales event(s.)
Plus, since the female commercial real estate broker, is also extremely close friends with an extremely popular women’s hair (and or nail) salon owner.
Here’s what else she’s (and some of her female commercial real estate agents)are more than willing to do.
Everywhere they personally go to get their hair (and or nails) done, they will personally approach these owners, they already have pretty good personal relationships with, and ask these owners, if they’d like to make their best (long term) customers aware of one of the areas top-local- upscale retail furniture concerns, major sales events, so they can start (routinely) saving 30% off any and every purchase they make!
Serious Entrepreneurs Understand A Little Bit Of A Lot Is A Whole Lot Better Than A Lot Of A Little Bit!
Because all they have to do, in order to qualify for these (in essence) “lifetime VIP customer savings discounts”, is initially bring in an extremely time sensitive, “brand new first time customer only discount coupon.”
And after they make their very first purchase, with absolutely, “no minimum purchase” requirements!Then they automatically get a two sided laminated, “lifetime discount card,” which they can renew annually from now on, for just $7 (or X) dollars per year!
And in exchange for all of her proactive marketing assistance,(to this) and or any particular, local retail furniture concern, savvy enough to take her up on her offer, all this incredibly successful, female commercial real estate broker expects, is for the retail furniture concern to provide her and her husband, with $30,000 dollars worth upscale furniture free!
(And or for the retailers actual hard cost, if all of her marketing strategies, don’t gross the retail furniture concern, a certain pre agreed upon amount, with the next 24 -36 months or less!)
And Serious Entrepreneurs Are Always Masters At Some Type Of form Of Power Networking!
Because remember, both the broker and her (rather high profile) CPA husband, routinely socialize with other local, highly influential men & women, who themselves regularly earn six, seven and eight figures per year!(Plus, they know, and are personally related to others who routinely do the same as well!)
Ladies & gentlemen, if a highly successful, local commercial (and or) residential real estate broker, approached your (upscale) retail furniture concern, with such a proposal, what (pray tell) would your honest answer be? You so got that right!
And that my entrepreneurial friend, is “how” some of today’s savviest entrepreneurs, use a sneaky little marketing approach, to consistently discover some of their very best prospects to market to!Any questions?
Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product and or service in the next 30 days or less!
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No problem sir, You have acquired a reader.
Great tips Mark, Headlines that standout are always and will forever be important when it comes to attracting peoples attention. #1 Battle field strategy.
That’s so true Khareem.
And the best part, no matter how you or I
primarily market our business, products and or services,
a little strategic A/B split testing of major headlines
and or email subject lines, typically will reveal, which particular
approaches and offers, appeal to our target market most.
thank so much for stopping by and sharing your thoughts.I definitely
appreciate it.
Mark Newsome recently posted…Seven Incredibly Simple Reasons An Effective Email Marketing Strategy Makes Sense!Part Two