So does your semi resourced challenged small business and or service, currently use any type of traditional paid advertisement campaigns and or promotions?
And if you are, doesn’t it just make sense, for you to maximize your potential, bank account filling marketing leverage?
In other words, have you ever, and or do you currently plan on running any type of paid Facebook PPC (Pay Per Click) ad campaigns?
Or maybe you prefer to use Bing PPC ads. Have you ever used any post cards, local or nation newspaper and or magazine ads etc?
If you have, you already know first hand, how outrageously expensive they are correct? For sure.
The other thing is, if for whatever reasons, you are attempting to use any type of paid advertising vehicles, in order to reach your target audience, what may not be so obvious is, you might be inadvertently leaving and or missing out on, a ton of potential bank account filling marketing leverage.
You Wanna Discover A Really Simple Reason Why Far Too Many Semi Cash Strapped Small Business Owners And Or Service Providers Consistently Miss Out On Some Bank Account Filling Marketing Leverage!
Ladies & gentlemen, are you familiar with the chain reaction affect? Say for ex; those of you with (either) a spouse and or live in significant other. 😀
And let’s further say you have a couple of really young kids. Both of which are under the age of seven.
Ever notice how, when you and or your spouse or significant other, catches a really bad cold.
What tends to quickly happen to every one else in the house, at some point. Exactly.And so it goes with your businesses ability, to generate some long term bank account filling marketing leverage. Huh?
Extremely Successful Entrepreneurs Learn How To Compound the Positive returns And Minimize Their Short Term Losses! (And So Should You!)
Case in point; let’s say you’re an extremely successful, cosmetic ‘skin care’ representative of some kind.
Meaning, your direct sales company, pays you and other direct sales reps, a percentage of the starter kits and cosmetic goodies, you and other direct sales reps aggressively promote and or market.
Using both free and paid methods. And their starter kit also provides you with, done for your you, flyers, sample business and or two sided index cards etc.
And they even provide, sample headlines you use in your paid on or offline advertisements and or promotional materials etc.
And here in lies the first, (and) major problem entrepreneur.Say what?
Ever Notice How Extremely Successful Entrepreneurs Consistently Utilize All The Proven Marketing Tools In Their Marketing Arsenal!
You see by and large, these really large companies as well,and some severely cash strapped ones as well. Rarely if ever, A/B split test, their offers and or main power headlines.
Because if they did, they would have inexpensively discovered long ago, which main power headlines and or offers, consistently generate the most bang for their buck.
And they would have rolled the market tested winner(s) out big time.
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This way, the proven headline on their direct sales reps flyers, index and or business or post cards etc.
They would grab more of their targeted audiences attention, and the sales reps, would spend more of their extremely valuable time, with more semi qualified prospects.
And far less time, wasting on tire kickers and or people, who have very little real interest, in their products and or services.
Successful Marketers Know How And Where To Consistently Generate Some Bank Account Filling Marketing Leverage! (Do You?)
Instead of simply investing hundreds of thousands and or millions of dollars upfront, in non market tested sales promotional materials. What (if) instead, for just pennies on the dollar.
The direct sales, skin care cosmetics company, (and or) your semi cash strapped small business and or service, did the following.
Each time the direct sales companies sales reps, gives an in home, 90-120 minute product introductory presentation. And each time the corporation does one of it’s, once a month 90 minute product demonstrations.
Savvy Entrepreneurs Know How To Laser Target Their Audience With A Specific Message!
So since they’re aggressively targeting women in their ideal age categories.
Which is typically women between the ages of 21-59. They allow each attendee, (who is typically) a female, in the aforementioned age categories. 😀
Take a look at the screen shot of the three following, potential sample, main power headlines.
And they simply ask the ladies to choose the one they feel, would generate the most responses and why.
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And each participant, automatically receives by opt in email, a $20 (or X) dollar gift certificate, to a popular online women’s boutique website.
However, for all the participants, who are in the majority, (meaning), they chose the main power headline, which won the survey.
They also receive via opt in email, a $100 gift certificate, to shop online, at an extremely popular women-s boutique store. 😀
Bank Account Filling Marketing Leverage Is What Helps Separate You From Some Of Your Major Competitors.
Think about it. Once you have market tested your main power headlines,(or inducement bonuses) through consistent and strategic A/B split testing.
Going forward, every marketing piece you create from then on, has the potential, to be anywhere from 200- 700% more effective! 😀 Which means far more money consistently being earned, for a whole lot less effort!
Take a look at these three sample, main power headlines.
Just for the sake of example entrepreneur.Let’s say, sample main power headline # two, wins the survey (hands down) by an extremely large margn.
And # three easily came in second. Now doesn’t it make far more sense, for the direct sales, skin care cosmetics company, to create a capture page and start driving both, paid Facebook and Bing PPC (Pay Per Click) traffic to a capture page with this market tested headline and copy on it?
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Instead of the standard dribble they’ve used in the past! This particular market tested language is proven to speak to their ideal customers wants, is it not? Bingo!
In part two you’ll definitely discover even more.
But for now, are you starting to better appreciate, the really simple reason why, far too many semi cash strapped small business owners and or service providers, constantly miss out on some bank account filling marketing leverage!
And why this definitely doesn’t have to be the case!
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
