Super Creative Ways Small Business Owners Reach Their Target Market!
(And How You Can Too!)
Ever notice, how most resourced challenged, small business owners and or service, initially spare no expense, when it comes to, trying to use, outrageously expensive, traditional advertising and or promotional campaigns?
They love the sound of it, until the startling realization quickly sets in. Meaning, these cash draining campaigns, continuously tap them out, and rarely if ever, pay for themselves.
And sadly, since the vast majority of these profit seeking entrepreneurs, often have no formalized back end on their sales funnel.
The losing campaigns, quickly come to a halt. And they’re often, looking for the next sure thing advertising strategy and or campaign. Sound all too frighteningly familiar? And this certainly does not have to be the case.
Who Else Wants To Discover Some Super Creative Ways Savvy Small Business Owners Use To Reach Their Ideal Target Market!
Before rushing head long into the meat of this particular post. Let’s not forget and or ignore, your proven marketing fundamentals. Meaning, before you invest a penny, in any type of advertising, promotion and or marketing campaign etc.
You have to know going in, what your ideal customer, patient and or clients, total lifetime customer value metrics are.
Meaning, you definitely need to have, if nothing else, a realistic ball park figure, of what your ideal customer is worth to you, over the estimated lifetime of their business relationship with your business/service.
This way, you have a fairly reasonable idea, of how much you can realistically afford, to initially acquire them as customer, patient and or client etc.
Your Highly Developed Lead Generation Strategies Can Lead To Multiple Profit Centers In Your Business And Or Service!
Let’s suppose you run a fairly upscale retail jewelry store. And you currently target local women who earn mid to high five and six figure a year incomes.
And obviously you want both direct and indirect access to both their professional and personal inner circles. Right? And you’re definitely not interested in simply wasting a fortune, on outrageously expensive, local TV, radio and or newspaper ads etc. Correct?
Because even though these methods definitely generate front end sales revenue, it clearly cost a small or large fortune to do so. 😀
Because not only are these traditional advertising/promotional mediums outrageously expensive, to continuously run, but the moment you (and I) stop paying for them they stop.(Absolutely very few if any exceptions. 😀 )
On the other hand suppose you were to reach out to the owner of a few local dry cleaners, in some of the more upscale areas of town.
Access To Your Small Business Resources Might Just Be What Another Non Directly Competing Vendor Needs!
Since you’d like access to the cleaners female clientele, without having to continuously spend a fortune. 😀 Here’s what you eagerly propose.
You’ll sponsor a free drawing, where once a month, one extremely lucky female customer will win $500 dollars (or X) dollars worth of dry cleaning.
And the 1st grand prize winner can use their $500 dollar credit, any way or combination they choose. Say?
And each month there will actually be, three grand prize winners. The 1st grand prize winner wins a $500 dollar dry cleaning credit. And they have approximately 12 months from the day they are notified, they are that months winner to use their entire credit.
Your Small Business Has Far More Marketing Options Than You May Initially Think And Or Realize!
The 2nd runner up automatically saves 30% off their next three purchases. And the 3rd runner up automatically saves 20% off their next three purchases.
And the reason you’ll gladly embrace this and or a similar marketing strategy, is because your ideal female customer has a total lifetime customer value metric, of at least $8,500 dollars over the next five to seven years. (Remember you’re using this strategy only with dry cleaners in the upscale areas of town.)
Guess whose market tested, two sided index card will also be given to every entrant into the cleaners free drawing? 😀 You got that right.
You’d Be Amazed What Some Really Simple Small Business Marketing Strategies Can Lead To!
Side (A.) of your market tested index card will direct the recipient to enter your free monthly drawing, for their chance to win a stunningly beautiful, $2,500 or X dollar diamond studded necklace. Say what?
Side (B.) will direct them to come to your store and just for dragging a friend, whose at least 18 years old, they not only save 35% off any purchase.
No minimum purchase necessary! But they can also purchase any set of diamond studded earrings -you currently have in stock-, and purchase them at your actual hard cost! Up to $500 dollars!
Provided they’re one of your opt in email/mobile subscribers. Plus don’t forget, the female workers in the cleaners, you’ll also gladly hook them up as well, with a beautiful, diamond studded necklace, which retails for at least $850 -$1,200 dollars or X. 😀
But you’ll gladly sell it to them at your actual hard cost, plus any and all applicable taxes and fees etc. In order to gain massive free viral exposure for literally pennies on the dollar.
In part two, you’ll discover the rest of the story, okay? For now are you starting to appreciate how small business owners, (no academically smarter than you) consistently reach their ideal target market, for literally pennies on the dollar? Great! See you in part two in just a little bit.
Start Strategically Leveraging Some Of Your Previously Untapped marketing Opportunities!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free! Please note some links on this page are affiliate (income producing) links.
