Successful Entrepreneurs Make It Their Business To Understand Business!
(And You Definitely Should Too!)
So ‘how’ do you currently, advertise, promote and or professionally market your extremely valuable products and or services?
Do you have any examples, of some paid advertisements, which simply haven’t worked? Me too! 😀
But here’s the thing. Really successful entrepreneurs, almost always seem to find, some non traditional ways, (of both) consistently and effectively getting the word out, and inexpensively doing so, while steadily increasing their long term profits.
Often, simply by understanding how to increase the overall value of their current and future customer/client base.
Let’s take a much closer look, at a potential instance or two.
This Is How And Why Some Really Successful Entrepreneurs Definitely Make It Their Business To Understand Business!
Case in point. Let’s say you currently own, a fairly successful, carpet cleaning business.
And unlike the vast majority of your local major competitors.
You’re not willing to keep throwing your money down the traditional advertising and promotional rabbit hole.
Instead, you’re pro-actively looking for some non traditional marketing/promotional solutions.And this explains why, you’ve finally decided to seriously consider, some non traditional marketing strategies and or tactics.
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Case in point, you approach a local hardware dealer, where you’ve literally been shopping for years.
And you find out, what type of cleaning products, which may be discontined shortly.
Or you approach them about sponsoring a free drawing of some kind. Maybe the 1st grand prize winner, automatically wins, a $1,000 (or X dollar) shopping spree credit.
If need be, the two of you can share the marketing/promotional costs equally. And or (initially), you can foot the entire bill yourself.
But here’s the thing. After the 1st grand prize winner is chosen each month, you offer, an extremely time sensitive, brand new customer only discount coupon to all the runner ups.
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But here’s the little known marketing twist. As you carefully examine the (offline) contact address, for each runner up.
If there are any physical addresses, in the upscale areas of town. You want to immediately make these potential first time customers, some type of market tested, ethical bribe based offers asap!
Because in reality, you know your ideal customer, has a total lifetime customer value metric, of somewhere between $1,500- $2,700 dollars, over the next five to seven year period.
Which is why, you might also workout a mutually beneficial joint venture (JV) arrangement. Where you arrange for the hardware store owner, to pass out your market tested, extremely time sensitive, new first time customer only discount coupons,to any customer, who purchases certain related products.
How To Consistently Make Your Small Business Marketing Strategies Work Overtime!
Here’s the other reason why, you definitely want to continuously target those upscale neighborhood, potential first time customers.
Since those potential first time customers, definitely have neighbors, co-workers, employees, relatives and or associations, who may want or need their home or office carpets periodically cleaned too, correct? For sure.
Which is why, you definitely want to give your first time customers, (in upscale areas), some of your best market tested, first time customer only gift certificates, to pass out to both their professionally and personal inner circle members.
Are You Starting To Appreciate How The Right Marketing Leverage Can Help Your Business And Or Service Rapidly Expand For Literally Pennies On The Dollar!
This type of proven marketing activity, will definitely create, some positive word of mouth and mouse buzz.
Plus, some of them will most certainly mention your products or services on social media as well. 😀
Notice during all of your pro-active marketing activities, you’re not constantly spending a fortune, (like the) vast majority of your major competitors do, on outrageously expensive, dismally performing, traditional advertising and or promotional fluff. Agreed?
Successfully Building Your Business Is An Ongoing Process!
Hopefully it makes far more sense now, that you’re aware, why some of the most successful entrepreneurs, definitely make it their business to really understand business. Don’t you agree?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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