So are you finally starting to truly appreciate, just how much strategic power blogging really has in common, with offline power marketing? I sincerely hope so.
For one thing, you’re talking about some incredible viral marketing leverage potential, for very little upfront out of pocket, traditional cost and or extension of extremely valuable resources .
(Other than your extremely valuable and irreplaceable time entrepreneur!)
And equally important, (you or I), can literally create a blog post, and or a series of blog post one time, and through the potentially profitable marketing leverage capability of the Internet,RSS (Really Simple Syndication) feeds, opt in email software, good old fashion word of mouth, social media platforms and major search engines etc.
Your content can reach tons of future potential prospects, subscribers and or customers for quite a long time to come, for literally pennies on the dollar!Eat your heart out, outrageously expensive, paid advertising platforms!
Remember Power Blogging Not Traditional Blogging Is The Rival To Offline Power Marketing!
Let’s face it already, there are literally a ton of proven ways you can pay to promote your extremely valuable, products and or services. On or offline, correct? But how many ways can you use paid advertising methods, where you only pay for the ad campaign once, and yet it continues to be run over and over again?
What paid advertising source can afford to do that with all and or a majority of its customer/client base?
Exactly! On the other hand, look at the number of proven ways, you or I, can create a blog post and, or a series of blog posts just once, yet get tons of continuous free viral marketing leverage, in one form or another, for years and years to come!
Strategic Power Blogging By Comparison Is Relatively Inexpensive!
Case in point, you can (if your target market warrants it), create an ebook and or series of emails, out of just one and or several of your blog posts, could you not? Absolutely!
Now your opt in email subscribers are being exposed to your extremely valuable content, plus any new visitors who find your content via the major search engines, based on the specific keyword, or long tail keyword phrases, they happen to be searching for.
Again, other than your extremely valuable time, where’s your additional, upfront out of pocket cost?But why stop there?Might you also, create a podcast and or series of podcast, based on a specific, and or series of your, how to problem solving emails.
And you could also create a how to problem solving video series, and or a slideshare, or series of presentations as well, could you not?
Or what about an extremely helpful, paid or free lead generating e-course, based on one or a series of your blog posts?
Are You Finally Starting To Appreciate The Full Marketing Potential Of Strategic Power Blogging?
Can we take a collective breath, for a much needed reality check? As you’re reading and digesting these particular suggestions. (Many of which you’ve already heard a gazillion times or more!
Don’t let yourself go there again!Instead, initially, choose one or two (at the most), potential strategies which fit your personality and pay to your specific strengths,in order to start your power blogging momentum. And add a new and or alternative strategy, here an there as you go.
But think about the (long term) potential marketing leverage, every time you publish a post. You’ve given your content, the opportunity to be found by several visitors all at the same time!
And they sort of self sort themselves, do they not? Meaning, a certain percentage of your first time visitors, will immediately hit your site, and within only a few seconds, be gone for good! Because they’re never coming back!Hey, that’s just the way it is!
Strategic Power Blogging Means Incredible Potential Marketing Leverage Possibilities!
While others, may look around, click on a few of your tabs, read a few of your blog post, plus briefly visit your “About Me/US” page, then leave for good!
And another (smaller) percentage will ultimately join (at least) one of your opt in lists, and gladly consume your extremely valuable products and or services etc!
And help spread the word, both one and offline! Sound familiar? My friend, that’s how and why, power blogging definitely needs to be compared, to offline power marketing strategies!Don’t you agree?
Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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Hi Mark,
This stuff WORKS! A simple eBook as a lead magnet can work wonders and boost marketing sky high. I know….I’ve done it lol. It starts with that mini commitment of giving your email….maybe a double opt-in to receive that free book hmmm….. The more commitments a person makes the easier it will be to convert.
A course is another splendid idea!
Great stuff my friend.
-Donna
Donna Merrill recently posted…Why Does My Blog Fail To Grow And Make Money?
Coming from you Coach I’ll take that as a big thumbs up!LOL!
Thanks Donna! We both know those mini commitments can and definitely
will make all the difference, in the long run!
It’s just a matter of offering the relief they crave by way of some
form of proven lead magnet, then the rest of the process just got a
whole easier, thank goodness!LOL!
Always nice to see you coach, thanks so much for taking the time
to stop by and share your thoughts!
Mark Newsome recently posted…If Your Business Isn’t Using Strategic Blogging You’re Definitely Missing Out!
Blog is just one element of social media distribution an important SEO strategy. Eventually, thanks for your great support with your wealthy informative post.
Thanks Dhaval!
I appreciate you stopping by and sharing your thoughts!
And you’re right,SEO definitely plays a very important role!
Mark Newsome recently posted…How Strategic Blogging Has A Lot In Common With Offline Power Marketing!Part Two