How Strategic Blogging Has A Lot In Common With Offline Power Marketing!Part Four
So hopefully after the first three installments, of this ongoing series, you definitely appreciate, all of the rarely mentioned similarities, between offline power marketing and strategic blogging, correct? I sincerely hope so.
Because as you take a much closer look, you’ll soon come to realize and appreciate, it really doesn’t matter, all that much, how you and I consistently attract our specific target markets right?
Provided, at some point, you’re able to consistently convert, some of those semi qualified prospects/leads, into some repeat, long term customers, clients and or patients etc.Don’t you agree?
So let’s go even deeper under the hood, to discover how strategic blogging, has a lot more in common, with offline power marketing, than a mere casual first glance, would have you to believe.
Who Else Wants To Discover How Strategic Blogging And Offline Power Marketing Have So Much More In Common?
Most semi cash strapped, and or resourced challenged small business owners, especially, the Mom & pop variety retailers, tend to have certain store owners of operation, do they not?
Meaning, 9 times out of ten, their store locations, are not open 24 hours a day, seven days a week, correct? This being the case, is there any logical reasons, (you can think of),why their, (and or your) business, products and or services, couldn’t or shouldn’t be strategically marketed and or promoted, as if they were. Say what?
Hold on now, those of you who’ve been, and continued to extremely active and engaged readers of this blog, you know all too well, there is most definitely a marketing method to the madness, correct?
Extremely Savvy Entrepreneurs Don’t Have To Rely On Totally Traditional Advertising Mediums And Or Methods! (And Neither Should You!)
Case in point, let’s say you run, a fairly successful, local Mom & Pop retail business (and or) service of some kind.
If or when, your store or office(s) are closed, (especially) around, and or during the extremely hectic holiday season, should you enter into a massive, outrageously expensive advertising campaign blitz?
Especially, if you won’t be open, and able to effectively profit from it? Well, maybe if you’re only looking at things, from the traditional/conventional sense.
However, what if your resourced challenged small business, retail store, were to somehow, go on an all out, PR/marketing blitz, during the major holiday season, and your office and store was actually closed, and you, like so many others, were still able to benefit from doing so, because of the long term, residual, social viral affect of doing so.
Would the potential of such an occurrence happening, at least, get you kinda of excited, and or pumped? Say yes!
Make Constantly Developing And Honing Your Entrepreneurial Skills A Mainstay Activity!
Seriously consider this train of thought, as you continuously develop, your on and off page SEO (Search Engine Optimization) skills, for you and or someone on your team.
Or if you decide to pay outside expert help, like my buddies over at seoforjewelers.com, to handle these particular duties for you.
As your various pages,on your WordPress website and or blog continually climb in the major search engines, like Google, Yahoo and Bing etc.
Even while your business is physically closed, your bottom line could still be growing continuously, correct? Because your high ranking website and or blog pages, for the various, short and long tail keyword phrases, you professionally target, are steadily driving, highly targeted traffic to your site(s.) And some of these visitors, will definitely end up joining your VIP opt in email/mobile marketing list.
Strategic Blogging And Offline Power Marketing Have A Whole More In Common Than You Initially Give Them Credit For!
Case in point; let’s now consider an offline power marketing example or two. Suppose you’re a successful retailer, but for the most part, every time you’ve attempted to run one of those, outrageously expensive, traditional, advertising campaigns, your net results have been less than impressive right? That is until now.
Suppose your upscale, women-s boutique shop, does the following. Rather than invest upwards of $20-$40,000 dollars, in the next month or so, on outrageously expensive, local radio, TV and or newspaper ads etc.
Like their (all too typical), major competitors do! Especially during the year end major holiday rush frenzy. They’ll do the following instead!
The Better You get At Understanding Proven Lead Generation Strategies And Or Tactics!(The Faster Your Business And Or Service Will Grow!)
Suppose, about six weeks before the major, (year end) holiday season rush starts. You targeted (two) prime, local and extremely influential female segments.
Primarily professional women, from all walks of life, and specifically nurses. Who work throughout the local area, and who routinely socialize, vacation and party with other local nurses, doctors and administrative assistant types etc.
After all the initial -marketing- smoke clears, your business, has ethically bribed, at least 400 local influential ladies, from all types of professions, and or walks of life,to purchase one of your very best smelling, and most popular 64 oz. bottles of perfume.
Which would normally retail for at least $225 dollars per bottle. But you gladly allow them to purchase it, for your actual hard cost of just $95 (or X) amount of dollars, plus any and all applicable taxes and or fees etc.
With Battlefield Tested Marketing Fuel Your Small Business Is Being Primed To Explode!
Provided of course, they join (at least) one of your VIP opt in email/mobile marketing list. Think about the incredible, positive word of mouth and mouse explosion, which about to take place during the holidays, whether your retail store is actually open or not!
Because as these 400 (or more!), highly influential ladies, make their various, (on and offline) social rounds, to local parties, fund raising events, dinner dates, at Thanksgiving, Xmas and or new years etc.
As they attend their closest girlfriends, sisters, in laws or neighbors birthday or house parties. Or various baby showers or family get together- s etc.Guess whose enchanting fragrance(s), they’ll be wearing! Bingo!
Positive Word Of Mouth And Mouse Publicity Isn’t Exactly Small Business Now Is It?
And you know, a certain percentage, of all the ladies they constantly come in contact with, both in and outside of work and play etc.
Will definitely want to know the entire story, right? So even if, or while your retail business is actually closed, you can still reap some long term benefits. Don’t you agree?
So (hopefully) between the two-rather- watered down examples, you’re finally starting to appreciate, just how much in common, strategic blogging, has with offline power marketing.What say you?
P.S. Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
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