Now that you’ve had a little time to turn things over and over in your marketing minds eye. Going forward, what exactly do you plan on doing, when it comes to strategically marketing or promoting your business or services?
There is a very good chance.If you don’t start implementing, some proven, (translated), non traditional, creative marketing ideas or strategies. You might not only whined up, choking on your nearest competitors smoke. But, at some point, be forced to shut your doors completely.
No matter how you primarily market your business or services. Because on or offline.If your cash flow, is either upside down or non existent to begin with. Long term, you will not be able to sustain yourself.Correct?
And all of your current or future plans, will not only be temporarily put on hold. You may have to forget about them altogether. Which is an awfully high price to pay. Don’t you agree?
So it definitely behooves you, to start getting strategic as possible.With regards to your current and future marketing plans and tactics.Don’t you agree? Here’s how and where to start.
If You Currently Have Any Untapped Marketing Ideas Or Strategies! ( Why Not Start With Those And Pro-actively Build From There!)
You definitely want, some potentially profitable, low hanging fruit, positive word of mouth and mouse marketing leverage. As often as you can get it. correct? Absolutely. Me too.
And if for whatever reasons, your creative marketing idea juices, are simply not flowing like a faucet just yet. You can invest your extremely hard earned money, on some potentially profitable, (PPC), Pay Per Click advertising campaigns.
But there are at least two potential caveats, you definitely need to seriously consider: Before you’re start risking your money.
A.) First: Your paid ad campaigns of any kind, will only be or become as successful, as your current or future skills warrant.
B.) Second: No matter how successful your current or future paid advertising campaigns are. The moment you stop paying for them, they stop being run.
For just a moment. Think about some of the major corporate and individual players online. Who’ve already invested, six or seven figures, in paid advertising campaigns online.
No matter how positive the outcomes are. If they don’t continue investing in those winning ads.They stop, correct? Afraid so.
So Who Says You Can’t Invest In Some Low Hanging Fruit Creative Marketing Ideas Or Strategies! (Which Keep Producing Some Bankable Results Long After You Stop Funding Them!)
Case in point. Let’s say you’re one of your areas top revenue generating cosmetics distributors in the district. And unlike your all too typical, major competitors. You’re no longer willing, to waste a fortune, on those outrageously expensive, dismally performing, traditional ads or promotional campaigns. (Good for you BTW!)
Instead, you’re pro-actively looking for, some low hanging fruit, previously untapped marketing opportunities. To expose your idea female prospects, to some of your best selling, lower end and mid levels fragrances.
Because some of your most popular, mid level, 64 oz. bottle fragrances typically retail for $650 per bottle. And obviously, the more qualified women, you have wearing your great smelling fragrances.
The less expensive it becomes, for you or your major competitors, to consistently find brand new first time and long term repeat customers, correct? No doubt.
And when your future first time customers come to you or your major competitors, by way of an extremely happy customer.Those future new customers, (on average!), tend to not only initially spend more. But a reasonable percentage of them, tend to quickly become reliable, long term repeat customers.
Plus they also tend to refer more often. Consistently buy in higher volumes, than your initially cold first time customer, brought in by way of some outrageously expensive, traditional advertising or promotional campaigns.
One Of The Proven Strategies For Consistently Earning Higher And Higher Gross Front End Profits! (Is By Strategically Marketing To Your Warm And Red Hot Prospects!)
So initially. You’ll approach, at least 3 or 4, of your areas top, privately owned day care center owners.Especially the ones in the upscale areas of town. Which are primarily or majority owned by women. And offer the female owner(s), plus all of their current and future female staff members.
A free 32 oz. sample of their choice. Of some of your most popular fragrances. Initially you’ll gladly provide the owner(s), with free 32 oz. samples of their choice, once every six months.
And after the staff members, run out of their first 32 oz. sample. Going forward. As long as they’ve joined your opt in email/mobile marketing list. And as long as they remain an active subscriber.
They can purchase, any mid level, 64 oz.fragrance you have in stock, at your actual hard cost. So instead of them paying anywhere from $550-$675 per bottle. Just depending on which fragrance they ultimately choose. They’ll only be paying, anywhere from $175- $380 dollars per bottle.
But don’t lose site, of your overall, main marketing goals. The female day care owner(s), along with their current and future staff members.
Entrepreneur It’s Definitely Okay To Do Something Once Or Very Few Times And Keep Receiving Long Term Residual Benefits!
Every day M-F. They will be enthusiastically and constantly exposing other local women of affluence and influence, to some of your best smelling fragrances.
Plus they’ll be constantly texting their: Take your pick.
1.) Best friends, bragging about what a great deal they got, on some of your most popular and best smelling fragrances.
2.) They’ll enthusiastically tell their sister(s) about your fragrances.
3.) They’ll text, phone and constantly brag to their Mom, aunts or best female neighbors, about their extremely good fortune.
4.) You know they’ll constantly be fielding complimentary questions, from the lady customers of the day care center, right?
5.) And wherever they go, both socially and professionally, throughout their day and week. You know, at least a certain percentage of the local women they come in contact with.
Will definitely wanna know, what’s the name of the great smelling fragrance they’re wearing? And where can they purchase a bottle or two for themselves, correct? Absolutely. Coming up shortly in part two.
You will discover at least three more proven ways, to make your creative marketing ideas, work overt time for you or your major competitors? Sound like a plan or what?
The Wheels Of Creative Marketing Leverage Can And Will Just As Hard For You! (Provided You’re Willing To Put Them To Use!)
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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Hey Mark,
While creative marketing can be very effective, it will accomplish little without a strong marketing foundation.
Nothing beats word of mouth when it comes to marketing. The reason for this is that it’s organic. Creativity is key here.
Naturally, things like affiliate marketing or referral marketing almost always work.
Eventually, thanks for sharing your wonderful experience with us.
With best wishes,
Amar Kumar
Big thanks Amar!
And like you, I too will constantly take, all the positive
word of mouth or mouse buzz, I can possibly handle.
And i couldn’t agree more, it’s organic, and only seems
to continue to grow and grow over time.
Thanks so much, for taking the time to
stop by and share your real world thoughts.
They’re always welcome and greatly appreciated!