So Why Is This Critically Important Part Missing In Your Current Sales Conversion Process! Part Two
Have you ever met a profit seeking entrepreneur of any kind, who wasn’t laser focused,on discovering some proven ways, to steadily increase their overall sales conversion rates? Me either.
While initially, all startup entrepreneurs, (especially) the semi cash strapped ones.
They will literally try and move mountains, unfortunately, using some of the most costly, non effective methods possible.
In fact, as they start to take careful stock of their various marketing and or promotional approaches.
They ultimately begin to realize, there is far too much money constantly going out, versus what’s steadily coming end.
And if they can’t immediately reverse (asap), being financially upside down. Their entrepreneurial venture is all but done.
Which means, any an all the initial seed capital, revolving line of business credit, inventory, accounts receivables etc.
It’s all toast. No while it’s certainly not pretty.But this all too common scenario, plays out far too frequently.
Which is why you gotta get extremely competent, about learning how to increase your sales conversion rates.Or else…
Increasing Your Overall Sales Conversion Rates Are A Whole Lot Easier And Profitable When Market Or Promote With The Right End Process In Mind!
Case in point.sadly, the vast majority of your major competitors, still don’t fully appreciate, just how expensive it is, to try and use, various traditional advertising and or promotional methods.
Say for instance. Let’s say you’re company, is one of the regions top five, women-s designer purses distributors. And you routinely sell, extremely popular, women-s purses and some (must have) accessories.
In fact, some of your most popular women-s designer leather handbags, routinely sell for, anywhere from $675 – $2,700 dollars.
And your ideal female customer has a total lifetime customer value metric, of somewhere between $500- $4,500 dollars, give or take over the next five to seven year period.
And unlike at least 90% of your major competitors, you have absolutely no intentions or interest, in wasting another nickel, on any of those outrageously expensive, dismally performing, traditional advertising mediums or methods.
Primarily because, in spite of all the expenses associated with pro-actively advertising and or promoting..At best, you can only hope for, a dismal one to one return on your advertising and or promotional dollars.
You Should Constantly Be Looking For Some Non Traditional Ways Of Building Your Sales Funnel!
Which explains how and why, you and your sales team, pro-actively seek out, several, extremely high profile, local or regional associations.Starting with the top administrators of them. Mainly, the local or regional Women-s Dental or CPA Associations.
And here’s what you propose.In exchange for you providing, the top women administrators, with one of your top of the kine designer pursues, which normally retail, for anywhere from $1,000 – $1,700 dollars each.
You’ll gladly let these extremely high profile, affluent and influential ladies, not only purchase their first designer handbag of their choice, for 50% off. But as long as they spend at least another $1,000 dollars.
They get that designer handbag, for a whopping 500 ( or X% off.) You understand all too well, going forward, just how potentially profitable, their positive word of mouth and mouse buzz, will be and become over time.
Because let’s face it already. When an affluent and highly influential female administrator of any kind.Who routinely earns six figures a year. And lives in a really nice area, and socializes with other affluent and influential men & women, from literally al walks of life. Guess what tends to happen, when they start showcasing, some vendors really nice, extremely high end, women-s designer handbags.
Especially when they purchases them, for literally pennies on the dollar.
Are You Starting To Appreciate How You Or Your Major Competitors Can Literally Build An Army Of Extremely Satisfied Goodwill Ambassadors For Literally Pennies On The Dollar!
Remember, your main purpose, for being so generous to the female administrators for this particular associations. Is because in exchange for your generosity, they agree, to offer, one or some of your very best, super time sensitive, first time customer discount coupons, to their subscriber base.
And let’s say there are a grand total of 300 local women, who are active in both groups.Are 150 in each local chapter.
And let’s say 60% of them. (300 x .60% = 180.) Or 180 total professional women, who are either CPA’s or Dentist etc. When they purchase, some expensive, designer leather handbags and save a few bucks.
And they and their friends, neighbors, in -laws and siblings, take to social media, constantly spreading the word. Over time, which direction do you think your sales conversion rates will go? You so got that right?
And think about it. Unlike your major competitors, who are content, to reach out, (on average), seven to fourteen times, via outrageously expensive, dismally performing, traditional advertising or promotional methods.
On the other hand, when the local -professional- women in these various associates, starting showcasing your extremely great looking designer leather handbags.
Your overall sales conversion rates steadily go way up. While your marketing and promotional costs,,are literally produced to pennies on the dollar.Don’t you agree? Absolutely. Hopefully you now better understand and appreciate, how and why, your overall sales conversion rates.Can and definitely will, go through the roof, when you market or promote a certain way.Don’t you agree?
Are You Starting To Better Appreciate How The Right Type Of Customized Sales Funnel All But Assures You Make A Size-able Profit!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,product or service in the next 30 days or less!
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Extremely important note:And if by chance, you happen to know any of the lesser known podcasters, who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
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