So Why Is Providing Services Online Such A Potential Game Changer?
This first question doesn’t require you to already be overtly experienced in some type of marketing via the Internet. But if you’re wondering how or why providing services online is such a potential income game changer?
It’s because when you and I start creating digital products or providing or performing various types of digital services. You go from being an employee to potentially an employer. Say what? You don’t necessarily have to automatically make that particular leap. But the option to do so is far more likely and practical.
Because maybe you get to the point you want to start outsourcing part of the manual labor required. Or maybe you create various types of digital based assets or resources which lead a certain percentage of your ideal customers to pay you either one time or on an ongoing bases.
For your higher end products or services. Are you starting to see and better appreciate what I mean about providing services online being or quickly becoming a potential game changer?
Your Various Digital Assets Can Be Or Quickly Become The Springboard To Greater Long Term Online Success!
This first couple of examples are strictly for hypothetical marketing illustration purposes only. You see the image featured with this particular blog post? It’s a real life (screenshot) example snippet of a sample stand alone, fully functional landing page I recently created.
I used the robust landing page software creator OptimizePress V.3.0 in order to build it. And partly due to furiousness of the pandemic. Lot’s of business owners, including startups and service providers. Suddenly more than ever. They see the need to induce their online audiences to join one or or their main opt in email lists.
And to hire (outsource) a qualified source like you and I. To either create their initial ‘welcome” email series. (And they or someone in their organization will take it from there.)
Or they’ll hire us to provide, both pre written or previously unscheduled periodic, “broadcast“, ongoing email follow up drip campaign messages to their current and future subscriber base.
When You And I Provide High In Demand Products Or Services! ( You In Essence Free Up More Of Your Target Audiences Time And In Some Cases Their Various Resources Too!)
After all, they clearly have more than enough daily duties on their plates. Just trying to start and maintain a successful on or offline business or service, right? Your local dentist, chiropractor, attorney, estate planner, florist, roofer, painting or construction contractor.
(And many others as well BTW.) They simply don’t have the spare time, desire nor the proven expertise. To be able to first. Build a fully functional, stand alone landing (aka) lead capture page. Like the sample one you see featured in this particular blog post.
Second: They also don’t currently have the persuasive copy writing skills, in order to systematically persuade a certain percentage o the visitors who come to their lead capture page. To part with their name and (far more importantly!) their primary email address.
In order to receive the laser targeted, free lead magnet carrot you’re offering. As an inducement to do so. And even though the sample lead capture/ landing page is fairly basic in nature. Would you not agree?
Your average professional, would or will struggle mightily trying to create a functional and market tested effective one on their own.
Consistently Saving Your Target Audience Both Time And Their Extremely Hard Earned Money! (is An Extremely Valuable Skill To Bring To The Table!)
Not to pick on or single out and of the professionals who routinely read. And hopefully apply at least some of the proven marketing strategies and tactics, you’re consistently exposed to. But take (again!0 strictly for hypothetical marketing illustration purposes only. Your average -solo ranger-CFP, Accountant, CFP, licensed Mortgage Broker or solo practice physical therapists of some kind.
They go out and initially price having a quality website (with or without a blog component included.) And the initial sticker shock usually stuns them. Because any qualified web designer. Who may be using robust web designer software like. (And these are not endorsements of any kind BTW.)
But some of he top ones which immediately come to mind are OptimizePress. Whichever is their most current version. Russell Brunson’s ever popular “clickfunnels” software. Or perhaps ‘Elegant Themes” wildly popular “Divi” web site designs builder.
The main point being. In the hands of any qualified expert. They can build you and I stunningly beautiful. Fully functional, SEO optimized web or ecommerce sites. Or fully functional, stand alone landing/capture pages.
Like the one you see featured in this particular blog post. And just depending on ‘how” elaborate you want or need them to be. Prices can range from a one time cost for a fully functional, stand alone, state of the art capture page. (Meaning as soon as it’s published and live.
It can help you start systematically building your own opt in email list(s) from now on.)
You Already Know Proven Expertise Is Definitely Not Cheap, Right?)
So a functional capture/landing page, just depending may require an initial upfront investment of anywhere from $750- $2,000 dollars. Say what? And a fully functional, state of the art web or ecommerce site.
(With or without a blog component.) and one that’s SEO (Search Engine Optimized) on a basic level. and of course compliant in other ways. It may require an initial investment of anywhere from $2,500 – $20,000 dollars.
And discounts for any additional sites or landing pages needed. (But definitely not including any ongoing maintenance of the site(s.) say what? So the professional may decide they can easily do it themselves. (And here’s ‘where” the fun stuff truly begins.) Because they read a few articles/blog posts.
And consume an hour or two of “Do It Yourself” how to videos on youtube. Invest X in the page builder software. They quickly ‘discover’ why the rest of us come to them. Whenever we have a specific problem. They have the proven expertise to solve.
Because ‘if” it were truly that easy and cut and dry simple for them, (or anyone else in need of your/our particular products or expert services for that matter.) Then they surely would consistently do it themselves. And there would be no need for you and I or your major competitors to provide services online, agreed?
So please under stand. As you develop certain skills in regards to marketing various digital products or services. You or your major competitors definitely bring an extremely valuable set of extremely high in demand skills to the table. Don’t you agree?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to
to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
