So Why In The World Shouldn’t You Consistently Monetize Your Daily Foot Traffic? Part Two
As you recall from part one o this ongoing series. The more you or your major competitors understand about monetizing your daily or weekly foot traffic.
The more creative ways you can come up with to create multiple streams of income. Don’t you agree? Absolutely. And let your current and future, major local competitors.
Continually struggle.Because all they can consistently seem to monetize is the initial front end of their sales funnel. And for whatever reasons. Valid or not. They have absolutely no clue. How to go about strategically and consistently monetizing any parts or their business or service-s long term back end money making potential.
But sadly. Even though you may be or have recently become aware of your business or service-s long term, back end money making potential. Unless or until you consistently implement these or other proven marketing strategies or tactics. Your bank account cannot and will not grow.
Isn’t It Time You Discovered How To Build Your Own Personal Brand For Literally Pennies On The Dollar?
Quickly picking up where part one left off. You or your major competitors are about to discover how, you can strategically and consistently monetize your current future foot traffic. So you can start creating multiple streams of income producing opportunities.
Sound good? First of all. As you recall. Your local, (single location.) Mom & pop style corner store. Has at least one local customer, who owns a local, (single location) retail appliance center.
And because their ideal customer currently has a total lifetime customer value metric. Of somewhere between $400 – $10,000 dollars. Give or take over the next five to seven year period.
And you’ve also determined they typically invest anywhere from $300- $700 dollars per lead. Ouch. You’re proposing to generate equally quality local leads/customers. And only initially charge them just $50-$75 dollars per lead/paying customer.
Where as twenty customers typically cost them $300 or X dollars each. ( 20 x $300 dollars per lead = a $6,000 dollar initial front end cost.)
Are You Finally Starting To Appreciate How And Why Understanding Basic Lead Generation Strategies And Tactics Are So Potentially Valuable?
Your proven lead generating process will only initially cost them a low of just $50 -$75 dollars for the same quality local leads/customers. Say what? (20 x $50 dollars per lead/customer = just $1,000 dollars total initial upfront out of pocket cost.) Say what?
Now they’re consistently generating the exact same number of quality leads. But twenty or X number of semi qualified only cost $1,000 dollars. Provided they’re investing $50 dollars per lead/customer. (20 x $50 dollars per lead/customer = $1,000 dollars.
They just reduced part of their advertising/promotional costs by an impressive 84%. Say what? So they’re now saving a potentially life changing $5,000 dollar per month. Or a staggering $60,000 dollar per year. Right? ( A $5,000 dollar gross front end savings per month x 12 months = $60,000 dollars saved per year.
And remember how your local, Mom & pop corner store originally proposed to consistently generate these semi qualified local leads? For literally pennies on the dollar.
This Is The Point Where You Or Your Major Competitors Start Consistently Monetizing Your Non Traditional Assets Or Resources!
As you vividly recall from part one. Initially you put up a rather large sign in your Mom & pop corner store. (Maybe even a cutout you get directly from the retail appliance owner themselves.
And it basically asks, “Who else definitely wants to save between 10- 50% off their next purchase at blanks appliance retailer? ” See the owner or cashier on duty for all of the exciting details.
And both you or the cashier on duty simply hand your customer(s), one of the retail appliance centers, best market tested. One or two sided index or special worded business cards.
And as you also recall. Side (A.) invites the recipient to enter the retail appliance centers, extremely popular monthly free drawing. For their chance to win a $2,500- $3,500 Deluxe home entertainment center.
And side (B.) informs them. If them come to the appliance retailers showroom, before the hand written expiration date. If for whatever reasons they decide to come alone. They automatically save 10% up to their first $500 or X amount of dollars spent.
Or simply for dragging a friend with them whose at least 18. (Before the expiration date.) they automatically save up to 40 or X% off their next purchase. Up to $2,000 dollars. Provided they’ve joined the retailer or local service providers opt in email/mobile marketing list.
There Is Some Serious Previously Untapped Marketing Leverage Just Waiting To Be Discovered And Implemented!
Here’s where and how the potential long term gross front and back end profits can be consistently generated. And side (B.) of these market tested index or specialty made two side direct response type of business cards.
Where it says referred by. Obviously the owner(s) of the Mom & pop corner store will print or stamp their stores or their individual name.
And each current, future or past employees. Who also want to consistently earn some semi passive side hustle income. They’ll also list their first and last name too.
This way. Each time they pass out these extremely time sensitive, two sided market tested index/direct response business cards.
And the recipient makes that initial purchase of any kind. The appliance dealer will pay or credit the Mom & pop corner store owner $50 dollars.
And they in term pay the other person who referred the lead/customer to the appliance dealer.Half of (in this particular, hypothetical marketing example only. Twenty five dollars per customer they generate.
And all the employee/associate needs to figure out is. On average. How many o these extremely time sensitive coupons do they need to consistently pass out. In order to consistently generate a paying customer.
The Basic Math Will Definitely Point You Or Your Major Competitors To The Honey Pot!
Because once they know. For every 100 extremely time sensitive index/business cards or gift certificates they pass out. Fourteen or X number of them actually convert into paying front end customers. They just earned, (in this particular, hypothetical marketing case only!)
They just grossed an additional $350 dollars or X per paying customer. And you, the corner store owner, just grossed an additional $350 front end dollars as well.
Multiply these (not over the top) amounts, times an additional twenty five locals. It takes you an additional three years or not exactly easy power networking 36 months to find and properly train etc.
And $350 or X amount of dollars per month times twenty five equals an additional back end gross profit of $8,750 dollars per month. Say what? And there’s still a ton of untapped marketing and long term profit potential. Which has yet to be implemented.Say what?
But for now. Can you better appreciate. How you or your major competitors can systematically and strategically monetize your foot traffic? Say yes.
Are You Finally Starting To Appreciate Why You Definitely Don’t Need An Advanced Marketing Degree From Harvard? (In order To Consistently Ean Long Term Profits!)
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below)
that you can apply to your business,product or service in the next 30 days or less!
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