So Why In The World Is This Really Simple Sales Strategy Constantly Being Ignored Or Overlooked?
Let’s face it already. The less you and I, actually know about, successfully implementing, some type of proven sales strategies.
The more money, effort, resources and assets (of any kind!), will -unfortunately- have to be allocated, on using, some outrageously expensive, traditional advertising or promotional methods.Don’t you agree?
Sadly, far too many aspiring entrepreneurs. Both on or offline. Initially prefer to write checks. For a little while anyway. And they either don’t see or fully understand, all of the previously untapped, potential profit centers, steadily revolving around their profit seeking business or service.
Hopefully after initially reading and re-reading this particular post, (and quite possibly) remaining series. You’ll have all the creative marketing juice you need.
To finally move off center in a major way. And start seeing and benefiting from, all of your strategic marketing efforts. At least, this is part of the plan.Your continuous efforts or lack thereof, will be the ultimate deciding factor.
If Your Current Sales Strategy Simply Isn’t Getting The Job Done! (Why Not Replace It With One Which Does!)
First of all. The particular, long term marketing strategies you’re about to be exposed to. Not only work. But they’re extremely versatile as well. Meaning, you can use them in reverse as well. As you’re about to discover. This being said.
Let’s initially start off, with your beverage distributorship company, which (don’t forget!) or ignore the fact. Specializes in selling, some extremely great tasting, exotic gourmet coffees, cocoas, teas, lemonades, higher end dinner wines and champagnes.
And you successfully negotiate to, supply, one of your areas top developers. Who currently employees, anywhere from 450-550 full and part employees.
Initially, you’ll provide the main corporate headquarters, with a free 20 lb. bag, of one of your best tasting, gourmet coffees each week.Huh? This way, it can be massively exposed, to the avid coffee drinkers among 80 plus employees, who work on the two floors, in the main corporate headquarters office.
And by extension, those 80 or X number of employees, including the successful, husband & wife team developers.
All 82, definitely know at least 25 other local individuals apiece.Do they not? You bet. (Which means 82, just mushroomed into potentially 2,050, did it not? ) ( 82 x 25=2,050)
Sometimes Some Really Simple Math Can Be All The Incentive You Need! (In Order To Get To The Very Next Level Or Two!)
Now before moving on. Stop and think about all of the currently untapped, marketing possibilities and or untapped marketing possibilities.
First of all.Any time, the entire company, celebrates on a major scale. Like their annual, end of the year, holiday party extravaganza. Where the owners pull out all of the stops.(That is until next years major end of the years extravaganza.)
They rent a huge ballroom. And hire one of the areas top private DJ’s, a top catering company and so on and so forth. And they party like it’s 1999! Anyway, your extremely marketing savvy beverage distributorship.
You’ll eagerly supply, as many bottles of one of your best selling, mid level champagnes, at your actual cost. They wish to purchase.
Because typically, even though they would normally retail for at least $650 -$750 dollars per bottle. You want to inexpensively expose, as many potential, long term repeat customers to it, as possible.Right? Absolutely.
The Better You Become At Some Form Of Power Networking! (The Faster Your Business Or Service Will Grow!)
Plus, before the night is over, the husband & wife developer team, hold their -soon to be- incredibly popular, annual holiday party raffle. For just a one time raffle entrance fee of $100 or X amount of dollars.
The 1st grand prize winner, automatically wins, one of your best selling, mid level bottles of champagne. Which normally retails for $650 dollars per bottle.Say what?
And your second runner up, they automatically win,one of your lower cost champagnes, which normally retails for at least $375 dollars per bottle. And your third grand prize winner, automatically wins, one of your lower level, dinner wines.
Which normally retails for at least $189 dollars per bottle. So needless to say. Throughout the entire night, there will be lots of really cool pictures and video footage, constantly being posted all over social media, right? Bingo.
But here’s your other, not so obvious marketing strategy. You’ll have the husband and wife developer team, to invite, at least three key representatives, from three of their favorite local charities, to this highly publicized event as well.Say what? Here’s why.
Surely You Don’t Have A Problem With Other Non Directly Competing Vendors Helping You Get The Word Out! (Right?)
Let’s say, out of a total of 550 full and part time employees of the developers. On average, about 475 of them, attend the annual holiday party. And 80% of them, or 380 of them.
And these 380 employees/associates gladly take a chance, and enter the raffle and invest $100 or X amount of dollars.For their chance to become, either a 1st, 2nd or 3rd grand prize winner. Here’s a closer look at the initial front end math. (380 participants, @ $100 dollars each, equals $38,000 dollars. Say what?)
And your company, earns at least 25% or $9,500 dollars in cash. Which should be more than enough to cover the hard cost, for the three grand prize winners, correct? And the remaining $28,500 dollars, will be split equally, among the three charities who were smart enough to send a key representative.
Which means the three charities, just grossed an additional $9,500 dollars each. Not bad for a few hours worth of partying, correct? No doubt.
Coming up in part two.You’ll discover how, you or your major competitors, can very easily, take this rather simple sales strategy. To the very next level or two. Okay? See you in just a little bit.
Stop Over Complicating Your Sales Strategy! (And Simply Get To It Already!)
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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