So Why In The World Do Some Extremely Savvy Marketers Sell Their Best Products For Pennies On The Dollar?
(And Why Should You Seriously Consider Doing It Too?)
let’s be brutally honest here, okay? how many times in the last few years alone. Have you either turned on the news or you’re surfing one of your favorite online news sites.
And pretty much dominating the headline is yet another story about some business tycoon. Or these days some once unsinkable Titanic of a mega conglomerate. (Think Lehman Brothers or Crispy Cream.)
And wouldn’t you know it. They’re having a mega blowout, “Everything must go now sale!” These incredibly popular events -sadly- are quickly becoming all too common, are they not? But here’s the all too interesting marketing rub entrepreneur.
in the wake of these rather interesting times. Why do some of the most savvy marketers on the planet. Often sell one of their most popular products or services. especially the digital ones for literally pennies on the dollar. Is that not interesting to ponder?
Entrepreneur Don’t Just Proactively Look For Previously Untapped Marketing Opportunities! (Start Creating Them As Well!)
Say strictly for hypothetical marketing illustration purposes only. Most companies including the mega big brands. They usually don’t start out selling some of their their very best products or services for 50% off or more, correct?
because like everyone else. They’ve got some serious monthly expenses to meet. Not just a hefty weekly or every other week payroll. They’re usually paying a fortune for their commercial space. They have a gazillion business lines. Which typically fall under corporate rates, correct?
They’ve got different types of monthly Insurance premiums. You might also thrown in bonuses, weekly or monthly ad/marketing costs. They’ve got agencies charging monthly for this and that.
and you know the top exec’s are being extremely well taken care of as well, right? So in the face of all of things ongoing costs. How can some of the world’s most successful companies. or biggest brands, possibly be able to afford to sell a even one of their most incredibly popular digital courses.
Which initially sold for at least $1,997 or more. And now offer it on the initial front end for just a measly $7 dollars. Say what? Nod your head cadets because it’s true.
Entrepreneur Would You voluntarily Walk Through A Minefield Blindfolded?
On the surface this might sound like a trick question. But rest assured it’s not. Here’s ‘what” that particular question is ultimately leading you and I to not only understand and appreciate. But going forward.
It’s designed to help you dodge a major potential pitfall. Ladies & gentlemen. No matter “how” you primarily market your products or services. Whether it’s on or offline. How can you possibly justify spending X to acquire a first time customer or client.
If you honestly have no realistic idea whatsoever, what your first time customer or client is worth to you over time. In other words. Do you currently have any realistic idea whatsoever, what your ideal customers total lifetime value customer metrics are?
If you honestly do not. Your immediate homework assignment is to both Google the term. And head over to youtube. And write that term into the search box. And watch a few videos to at least develop semi basic grasp of this critically important marketing concept.
Because your understanding of this fundamental marketing concept. Can not only help you avoid losing anymore money. But help you make at least 25% or more going forward.
So What Is it The Ultimate Insiders Know And Do? (Which You Consistently Do Not!)
I’ll share with you ‘what” motivated me to share this particular post/concept with you. I recently purchases a digital product from the brilliant and mega successful marketer. The one and only Russell Brunson. The co-founder of Clickfunnels. (not an affiliate link of any kind BTW. Just saying.)
Anyway, Russell originally sold this course for somewhere in the price range of $1,997. And now for an extremely limited time. (Who saw that proven scarcity strategy coming, right?)
And as far as I know. His companies aren’t going out of business completely. Nor is he on the verge of filing for some type of bankruptcy protection. So “why” in the world is he promoting one of his most popular and best selling digital products for just $7 dollars?
Well as you might have already guessed. Ole Russell is crazy like a fox. You see Russell and his extremely marketing savvy team. They’ve already run and re-run their ideal customers total lifetime customer value metrics.
And just like when McDonalds trained cashiers ask six of the most powerful words in marketing. “Would you like fries with that?” guess what? McDonalds knows all too well. No every customer who comes through their doors will take them up on their built in profit boosting offer. But statistically speaking.
On average about 10-40%, sometimes more of their daily traffic and drive thru traffic will. And McDonalds and any other retailers savvy enough to use this or a similar -proven (POS) Point Of Purchase) strategy.
They will consistently add spendable gross profits to their bottom line. For literally pennies on the dollar.
You Can Definitely Learn A Lot From The Men And Women Who Consistently Earn A Whole lot More Than You Do! ( Especially When They Can Do So For Literally Pennies On The Dollar!)
Of course since this isn’t my first rodeo either. I was anticipating not only “what’ type of upsells Russell would offer on the back end of this particular extremely time sensitive promotion. But “how” many down sells as well.
And one of the immediate upsells was for another one of his extremely popular digital products. Which also originally sold for (you guessed it!) $1,997 dollars.
But now it’s yours for just $297 dollars. Statistically speaking. On average X% of those who initially invested just $7 or some extremely low amount. They will gladly upsell to this more expense product.
And those who invest in that higher priced product. They will be be (re-directed) yet again to another extremely time sensitive offer for another digital product or service.
Perhaps a seven to thirty day trial membership of some kind. And while the site typically retails for $67-$97 dollars a month. Provided they invest in a one years paid subscription. It not only works out to just $47 dollars a month or less.
But they also receive seven or X number of incredibly valuable free digital bonus gifts worth X. So even if (for whatever reasons) they decide to cancel within the stated cancellation window. They still get to keep all of the digital bonuses worth X.
Entrepreneur surely all of most this sounds all too familiar, does it not? So the $64,000 dollar question quickly becomes. Why aren’t you modeling exactly “what” some of the worlds extremely savvy marketers are doing practically everyday? Unfortunately only you can answer that one.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
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