So Why In The World Aren’t You Doing More Power Referral Marketing?Part Two
Okay, so how much more encouragement and or marketing inspiration, are you going to need, before (you) get with the program already?
And start benefiting long term, from your fair share, of bank account filling power referral marketing.
Hopefully, you’re so ready to go, right about now, correct?
That’s a relief entrepreneur, otherwise, what are you doing wasting your irreplaceable time, reading this particular blog for?
And this blog post in particular, if you truly have little or no interest, in implementing, some battlefield tested, power referral marketing strategies and or tactics.
(Now is most definitely the time to get your power referral marketing plans in gear.)
It truly doesn’t make much sense, to become a steady reader of a blog, solely dedicated, to helping you, strategically and inexpensively (as possible!), steadily grow your small business and or service.
In any event, in part two, let’s dive even deeper, shall we?
So Who Else Is Definitely Ready To Learn How To Start Consistently Profiting From Some Bank Account Filling Power Referral Marketing Strategies And Or Tactics!
Quickly picking up where part one left off. So as you recall, this extremely marketing savvy, local retail jewelry store outlet, approached a local, very well established, CPA and or law firm, or both!
And since the CPA firm with it’s combination of 40 full and part time employees, four managing partners, secretaries and or paralegals etc.
Which all combined, is grossing a totally respectable $15 million plus dollars a year.
The jeweler store owner(s) gladly offered to allow, the firms 40 employees, to purchase any one piece of jewelry apiece, up to $5,000 dollars in typical retail cost.Say what? 😀
Clearly It’s Not Against The Law Just Yet For Your Lead Generation Strategies And Or Tactics To Be Incredibly Successful Right?
In exchange, for the CPA or law firm, (agreeing in writing) to emailing their 13,000 (or x number) of opt in email/ mobile marketing subscribers, at least once every quarter, (every 90 days or so.)
One of the jewelers, best market tested, extremely time sensitive, brand new customer only, discount savings coupons and or offers.
Where the recipient, saves on a sliding scale, anywhere from 15-40% off their very first one or two purchases!
Really Simple Lead Generation Strategies And Or Tactics Often Lead To Some Major Profit Centers!
If they come alone, they save 15%, they bring friend, whose at least 18, whose not currently a customer and or subscriber of the jeweler and or retailer, they save 25%.
And if the recipient joins one of the jewelers opt in email/mobile marketing list, they save 40 (or X%) off their very first two purchases!Entrepreneur can you say social media tsunami! 😀
Power Referral Marketing Can And Definitely Will Open The Doors To Some Long Term Marketing Opportunities And Or Possibilities Extremely Wide!
Now let’s have a much closer look. As you recall in part one, after the CPA or law firm, sent their 13,000 (or X) number of opt in email/mobile marketing subscribers, one of the jewelers, extremely time sensitive, brand new first time customer only discount coupons.
And 700 of them, either dropped by the jewelers, state of the art, (mobile responsive) WordPress website and or blog, or just physically came to their store, and spent on average, just $375 each. Or X.
Once the initial marketing smoke cleared.This incredibly marketing savvy jeweler, had just grossed, a mere $262,000 dollars, on the initial front end of their sales funnel, correct?
(700 buyers x $375 dollars spent each = an initial gross front end profit of $262,00 dollars.
Do You Prefer To Build Your Small Business And Or Service One Brick At A Time Or What?
Now just like Mickey D’s, let’s say, about 30% of the initial 700 hundred buyers, took advantage, of some type of “OTO” (One Time Only) upsell/add on sale offer.
And these 210 individuals, on average, spent an additional $150 dollars apiece, in order to save an additional 40% off the normal retail rates! (700 x .30% = 210 buyers spent an additional $150 dollars apiece.)
So the jeweler, (and or) extremely savvy local retailer, just grossed an additional, $31,500 dollars!
Bringing their new grand total, to $293,000 dollars! 😀 Which means (ladies & gents), their average customer, for this particular sale only!
Is worth an incredibly respectable $419 dollars each! ($293,000 / 700 customers = $419 dollars each.
(So what if your particular marketing strategies and or tactics only grossed 10% of that entire amount, would it still be worth the effort?)
Are You Starting To Truly Appreciate The Potential Marketing Leverage Available To You And Or Your Major Competitors!
So needless to say, going forward, after the jeweler has collected X number of opt in email/mobile marketing leads, because of their in store, free monthly drawing signs
They can now send, unscheduled, email blast alerts, to their subscribers, and ethically bribe them, with $75 dollar gas cards!
Or $100 dollar gift certificates for the ladies, to the massage and or beauty parlor, right? 😀 The gentlemen, can be given, $75 dollar gift certificates, to send roses to the special lady in their life!
And or a $150 gift certificate, to one of the areas, poshest four or five star restaurants!Here’s the point:
First of all, not every one will initially respond, to the CPA or law firms, initial discount coupon offer, right?
This is why, the extremely savvy jeweler (and or retailer), gets it in writing, the CPA or law firm, is to email and or text message their entire list, at least once every quarter.
Do You Really Think Your Major Competitors Are Routinely Generating This Type Of Bank Account Filling Marketing Leverage!
This way, each time a follow up email and or mobile marketing message goes out, to their 13,000 plus opt in subscribers.
The jeweler, can and definitely should include a link, of some previously recorded video footage, from the last, “Closed” to the general public, “Everything Must Go!” sales extravaganza event they held!
And show off some of the great tasting, catered food and beverages, and high end local entertainment, which performed, in the local ball room!
You know their past and current customers social media accounts will definitely be a blazed with video footage and images from these past closed door events! Correct?
Entrepreneur Is This Power Referral Marketing 101 Or What?
And of course, have the CPA or law firms subscribers, who are now customers of the jeweler, (especially the ladies!)
Showoff and showcase, some of their extremely eye catching bling, which they obviously purchased, at great discount prices! 😀
Ladies & gentlemen, are you truly starting to appreciate, “why” you definitely need to be adding (asap!), some bank account filling, power referral marketing strategies and or tactics, to your bottom line, asap! Say yes! 😀
Your Entrepreneurial Ideas Will Definitely Get You There Provided You Get out Of Your Own Way!
I sincerely hope so. And don’t forget, as soon as you want some paid professional help, with setting up your ongoing marketing plans.
Just reach out to me via my contact page. And write “Help with marketing plans” in the subject line.
And let’s get you started the right way asap!
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
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