So Why Don’t You Flip The Script Already?
If you’ve been running your business or service for a while. And you’re not currently considered one of the major players. Are you content to merely keep skimming the outer surface of success? Or are you finally ready to get serious about strategically moving to the very next level or two?
If so why don’t you flip the script already? By that I mean. Why don’t you start taking growing your business or service far more seriously? And look for and be open to discovering ‘how to” do so. Especially if it means doing it for literally pennies on the dollar.
And no it doesn’t mean you have to try and dramatically change everything at once. But are you seriously open to at least attempting to make some meaningful changes?
A Rapidly Growing Small Business Opens The Door To Lots Of Previously Untapped Marketing Possibilities!
So let’s say. Strictly for hypothetical marketing illustration purposes only. You open your women’s nail salon. But initially you start right out of your one bedroom apartment. This way if for whatever reasons things don’t work out. You’re not stressing out over signing a long term lease.
And selling off any used equipment for literally pennies on the dollar. (I certainly can’t imagine that happening to often, can you?) Maybe you could initially approach at least some of the women you currently work with, correct?
And offer to do their nails at just 10-25% or X% above your actual hard cost. And they can save 25 or X% off their next 3 or X number of times.
Provided they refer you at least X number of 1st time customers within the next 30-60 days. And remember each local lady. currently knows at least 25 other local women 18 and over, right?
Now you’re slowly but strategically gaining some traction in your local market.
So Why Don’t You Flip The Script Already?
Just Because You And I May Not Be Able To Initially Start Things Off Traditionally! (Doesn’t Automatically Mean You Can’t Get It Going!)
So strictly from a hypothetical marketing perspective only. Let’s see where you’re. Initially you start off leveraging your current and future coworkers.
You offer them extremely attractive discount prices. On their first view visits to your house or apartment. In exchange for them referring you new first time customers. And you’re always on the lookout for some extremely high profile, local influencers. Who you or someone you know can approach.
Say for instance. A few local hair salon owners. (Including a few of the upscale ones.) You offer to do the owner(s) nail either at your actual hard cost. Or for free.
Because as their daily customers come in to get their hair done. Sooner or later. You know the conversation will shift to “where” they got their nails or X done! And ‘how” much did they pay! And “how” can they get hooked up, correct? 😎
And of course you also offer to do any of the current or future stylist who work in that particular shop. You’ll do their initial job at 50 or X% off.
Marketing Leverage Is The Type Of Long Term Strategy Which Keeps Naturally Feeding On Itself!
And the moment they refer you three or X number of new customers to you. Grandfather them in at 30 or X% off for life. Plus you also offer to their kids for 25 or X% off for life.
These types of extremely low hanging fruit marketing strategies. Get’s them enthusiastically sharing their good fortune on off of social media. does it not? Plus you still may not have committed to signing any commercial leases yet.
(And BTW. Are you non franchised retail jewelers taking notes?) Because you or your major competitors can easily adopt these proven marketing strategies and tactics.
and if you’re not totally sure how. Then you definitely know who to call, correct? For the rest of you. Are you finally starting to appreciate “how” you can and definitely should simply flip the script?
Entrepreneur It’s Definitely Okay To Make It Easy On Yourself!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing mastery kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
