So Why Doesn’t Your Small Business Leverage Your Advertising Budget Like This!Part Two
So hopefully, after reading part one of this ongoing series.
You have definitely come to wise conclusion, your semi cash strapped small business and or service, can definitely profit, from some extremely viable, marketing alternatives, correct?
Absolutely.
In fact, your resourced challenged small business, probably has more untapped marketing leverage of some kind, than you fully realize and or currently appreciate!
And just depending on, what your ideal customer, patient and or clients, current total lifetime customer value metric numbers are.
You have far more creative marketing flexibility, than is readily apparent.In part two, let’s temporarily shift marketing perspective, and see what doing so, can potentially mean, for (both) your short and long term bottom line. Is that alright with you?
So Is There Any Particular Valid Reasons You Can Think Of Why Your Semi Cash Strapped Small Business And Or Service Shouldn’t Be Strategically Leveraging Your Advertising And Or Promotional Dollars Like This!
Quickly shifting marketing gear (and) marketing perspective here. Let’s suppose, for this particular, hypothetical marketing example.
You currently own and run, an extremely successful, combination, convenience store and gas station/service garage.
And even though,it’s definitely an independently owned, Mom & pop style of operation.Because of the extremely lucrative back end component of your business model.
Your Small Business Definitely Generates At Least 80% Of Your Long Term Gross Profits On The Back End Of Your Sales Funnel!
The vast majority, of your long term gross profits, definitely doesn’t come, from the large cups of coffee, bagels & cream cheese, sub sandwiches, donuts, seven cents a gallon differential, and cigarettes you constantly sell, to your daily foot traffic, of anywhere from 50-75 customers per day.
Typically six days a week, M- Saturday, 9 am- 9 pm.On average, 50 weeks per year.Because you basically shut things down completely, at least two weeks out of every year.
But here’s the thing. Practically every body knows, the vast vast majority, of your overall gross profits, are consistently being generated, from the muffler installs, muffler replacements, brake and transmission work, re-constructed engine work, tuneups and maintenance of rather expensive foreign cars and trucks etc. 😀
Clearly Part Of Your Long Term Marketing Strategy Is Using Positive Word Of Mouth And Mouse Buzz To Fuel Your Lead Generation Efforts!
One of the low cost, high powered marketing strategies you continually use, to consistently generate, some on and offline, positive word of mouth and mouth buzz is.
Every one of your daily customers, who spends over $20 (or X amount of) dollars at the gas pump.Your clerks find out if they (either) drink coffee, and or likes donuts or subs etc.
Because the customer automatically gets an annually renewable, two sided laminated index card, where they enjoy $.99 cents large coffees for a whole year! 😀
And they also save 50% off of sub sandwiches and they save 40% off any donuts and or bagels etc.
And if they wish to renew their cards at the end of one year.They simply pay $5 (or X) dollars for the privilege. Pretty cool perk for their continued loyalty, correct?
The More Your Small Business And Or Service Is Fueled By The Back End The More Generous You Can Definitely Afford To Be On the Front End!
Again remember, the main point here, is not to try and make big money, on the front end of their business.
No way. Instead they merely use these really cool discount price incentives, to keep them (hopefully) coming back more often, until they’re ready to get some major car/truck repair and or maintenance work done. 😀
And, once these regular customers, (either) get to work, or their own place of business, they will routinely share, both on and off of social media, their extreme good fortune.
Stop and think about it for just a second. Where else can these locals, invest a mere $20 (or X amount of) dollars, and for the next year, and pretty much indefinitely if they care to renew their VIP customer index card.
Is Your Small Business And Or Service Consistently Generating This Type Of Positive Word Of Mouth Buzz For Such A Small Incremental Investment!
Can they save 50% off tasty subs, 40% off donuts, bagels & cream cheese, and for the next year, and or year to year. Can they enjoy a large coffee for just .99 cents!Say what? 😀
And every year their card is active, they get a free large cup of coffee, and save 75% off, bagels, donuts, subs and or get one free lottery ticket, which cost a dollar!
All this on their birthday, which is written on side (B.) of their cards. And not to worry ladies.It’s only the month and the day, not the actual year you were born! 😀
An Extremely Well Developed Marketing Funnel Will Definitely Help Take Your Semi Cash Strapped Small Business And Or Service To The Very Next level Or Two!
Are you finally starting to appreciate, how your semi cash strapped small business and or service, can leverage your current advertising and or promotional budget, and earn so much more? Say yes! 😀 Great. See in just a little bit in part two, okay?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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