So does your profit seeking seeking small business and or service, currently do any type of conventional paid advertising and or promoting?
Are you currently attempting to do any type paid Facebook advertising?
Or maybe you’re into ‘solo ads’ of some kind.
Have you seen the latest stats BTW, which clearly indicate, Facebook-s ad revenue, just from their mobile marketing customers alone, are way up in the billions of dollars!
And the long term trend is only going to go higher, correct? No doubt. With this clearly being the case.
Why do you honestly suppose, yours truly, is always constantly harping, on you not wasting your extremely hard money, on dismally performing, outrageously expensive, traditional advertising campaigns and or promotions etc?
When clearly, Facebook alone, is steadily raking in billions of dollars! With no end in sight? Fair enough!
So Why In The World Doesn’t Your Semi Cash Strapped Small Business And Or Service Leverage Your Current Advertising Budget Like This!
First of all, ladies & gentlemen, there is one particular, PPC advertising expert, whose agency, routinely handles extremely high end corporate clients, who routinely invest upwards of a cool million dollars per month! (That’s correct!)
And this is just in Facebook PPC (Pay per Click) ad campaigns alone! But once again, please understand.
This gentlemen-s highly sought after advertising management agency, can only service clients of this magnitude, because his agency, (more times than not), over delivers, some bankable results!
Meaning, long before his agency ever reached such an impressive level. His company had to develop the necessary skills entrepreneur! And this most definitely takes time. Does it not?
Extremely Successful Entrepreneurs Invest The Time And Other Much Needed Resources In Order To Develop Necessary Skills!
And sadly, the average professional, and or small to mid sized small business and or service provider, who initially tries to manage, their own PPC campaigns, typically far short.
Primarily because, they, nor has anyone else, currently within the organization,clearly developed the necessary skills, to consistently run, successful PPC advertising campaigns of any kind!
And they’ve got (both) the shut down accounts and drained financial resources to prove it! 😀 On the other hand, why not invest at least part of your current advertising and or promotional budget, generating this type of bankable marketing leverage.
Rather Than Continually Wasting Money How About Investing At Least Part Of Your Advertising Budget Generating Some Bank Account Filling Marketing Leverage!
Case in point. Let’s say you currently run, an extremely popular, women-s clothing store and must have other accessories boutique shop.
And you currently target, your areas, local upscale, higher income earning women, who not only have the discretionary income to spend.
But since they also,are related to, work with, work for and or routinely socialize with other local women, of similar financial means.
You Just Might Be Pleasantly Surprised What A super Targeted Sales Funnel Can And Will Do For Your Bottom Line!
And since your current ideal female customer, has a total lifetime customer value metric, of somewhere between, $6,500- $13,000 dollars. Give or take over the next five to seven years.
It only makes economic sense, your marketing, advertising and or promotional efforts, aggressively targets them. Don’t you agree?
Extremely Successful Entrepreneurs Routinely Leverage Their Ideal Customers Enthusiasm To Constantly Get The Word Out!
Now remember, more than likely, even though the owners of this women-s boutique shop, are extremely savvy, when it comes to successfully marketing and or promoting, their small business, products and or services etc.
This may not necessarily translate into meaning, they have a bankable clue, about ‘how to’ run, a successful Facebook PPC campaign of any kind!
This being the case. It’s probably a good thing, your semi cash strapped small business, doesn’t currently have, extremely deep corporate pockets.
Because if you did, you might be tempted, to try and do like your major competitors, and throw good money after bad.
Desperately trying to make, your (DOA), Dead On Arrival, Facebook ad campaigns work.When clearly, there are some extremely viable marketing alternatives.
Your Semi Cash Strapped Small Business And Or Service Can Definitely Make A Splash Without Spending Or Blowing A Fortune In Order To Do So!
Say for example, one of your most loyal, long term repeat customers, co -owns a local bakery, with her spouse.(And now within the last three years, her son in law as well.)
And she has literally, not only been coming to your business for years.And spending a ton of money, but she’s also caused a ton, of first time and long term repeat customers to come your way as well.
And now, within the last five years, she’s been a extremely active, VIP -opt in email subscriber as well.
Your Proven Entrepreneurial Skills Are Slowly Opening Previously Closed Doors!
This being the case, recently, after one of your extremely popular, quarterly raffle-s. Where once every 90 days or so, you allow your VIP opt in email subscribers, to pay a mere $150 dollars each, to participate ina raffle.(All non VIP opt in email subscribers, get to pay $800 dollars in order to participate! 😀 )
Where the grand prize winner, wins a beautiful, designer evening dress! Power pump high heels,of their choice, up to $350 dollars in value alone! 😀
They also win, a stunning designer-leather handbag, which normally retails for $650 dollars! Or X! Altogether, this entire ensemble would easily sell separately, and routinely does, for in excess of $1,750 dollars! 😀
And your upscale clientele is who only too glad to, not only pay these prices, but immediately jump on social media, and start constantly posting some really cool videos and or images of their newly acquired goodies! Each time they do! 😀
Whose Says Your Semi Cash Strapped Small Business Can’t Compete!
So here’s what you do, for your incredibly loyal customer, who co-owns the bakery. You offer the exact same package, you just raffled, and easily raised in excess of $11,250 dollars alone!
This was from just 75 of your VIP opt in email subscribers alone! (75 x 150= $11,250 dollars. 😀 ) You offer the exact same package to her personally, in exchange for $2,500 dollars in bakery credits! Say what? 😀
And now, what you’ll start routinely doing is, every week. The first ten twenty ladies who enter your store, and spend over X!
You and or your professionally trained staff, will get (either) their work and or place of business and address.
And purchase for them, $50 dollars worth of the bakers goodies, on the house! Meaning, you’ll have the amount subtracted from you $2,500 (or X dollar) credit,until it ‘s all used up!
Is Your Small Business And or Service Waiting To Take The Next Step Or Two!
Ladies & gentlemen, clearly you can see and appreciate, what a simple marketing gesture like that, will do, for the long term health or your business, correct? Great!
Because in part two and beyond, you will discover at least two more, potentially profitable reasons why!
Your semi cash strapped small business and or service,should definitely be leveraging, your current advertising, and or promotional budget just like this! Don’t you agree?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
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