So Why Do You Suppose These Incredibly Simple Lead Magnet Ideas Constantly Get Ignored?
Have you ever run a rather expensive on or offline ad campaign which not only didn’t break even, it actually lost money? Welcome to the club. But after this happens a few times. You really have to start to wonder how come so many aspiring entrepreneurs overlook or flat ignore these types of incredibly simple lead magnet ideas.
After all, the less money you or your major competitors have to spend on the initial front end. The more money you get to keep. And the more money you get to keep. The more capital you have to spend on advertising and marketing. Or investing into upgrading your automation, technology or paying more to your affiliates or sales reps or JV (Joint Venture) or cross promotional partners etc.
Entrepreneur Sometimes All You Really Need Is A Little Common Sense marketing Ideas Or Strategies!
Case in point. Let’s say you’re in charge of advertising or the marketing division of your regional women’s cosmetics distributorship. And even though it’s incredibly tempting to spend anywhere from $75,000 – $150,000 dollars on one of the full or half page ads in one of the many extremely popular glitzy women’s magazines.
Instead you’re going to at least test a local grass roots approach. Because you know at least 90% of the local women who get exposed to your various products. Primarily your skin and hair care products.
At least 60-80% of them remain extremely loyal long term repeat customers. Who consistently spend more, refer more often and constantly provide various types potentially bank account filling testimonials.
So after you or your major competitors get a realistic idea of “what” your ideal customers total lifetime customer metric numbers are. It’s so much easier and potentially profitable to get creative with your marketing.
Which is “why” you or your competitors initially approach a couple of popular hairstylist schools. And you allow each student, (after getting permission) from the admin department first.
You allow these ladies to sample at least two of your top mid level fragrances. Which typically retail for $650 dollars a bottle. But as long as the join and remain an active subscriber of you or your major competitors opt in email list. They only pay half or your actual hard cost for a 64 oz. bottle. Say what?
Which Approach Do You Think Consistently Creates More Positive Long Term Word Of Mouth Or Mouse?
Now let’s say over the next six months a total 107 local students are now rocking you or one of your major competitors extremely popular mid level fragrances. And instead of paying $650 dollars a bottle for it. They only paid $325 or your actual hard cost of X.
First of all, “how” much constant bragging do you think they’ll be doing both on or offline? And since each of these 107 students definitely know at least 25 other locals apiece. ( 107 x 25 = 2,675.) And since on average about 30% of these locals can potentially become first time customers who initially spend at least $300 dollars each.
So these 802 individuals who spend at least $300 dollars each. You or your major competitors just potentially grossed an impressive $240,600 dollars or X on the initial front end. (802 x $300 = $240,600 dollars.)
Because once these stylist land a full or part time job in a hair or nail salon. You know a certain percentage of the daily foot traffic is definitely wanna know the 411 on “how” soon they can get hooked up too, right?
And by extension so will some of the owners and current and future stylists and current and future vendors too. So you or your major competitors inform the beauty school stylist graduates.
This Is How You Or Your Major Competitors Get the Big Numbers To Work For Not Against You!
As soon as they generate twenty or X number of first time customers each. From the market tested, two sided index cards you or your major competitors will gladly provide them with. You will purchase for them. By way of your retail jeweler JV partner. An extremely eye catching pair of diamond studded earrings.
Which usually retail for $450 dollars a pair. (But you or your major competitors get them from your retail jeweler JV partner for just half or whatever their actual hard cost is.
And the very first and second stylist graduate who generates 50 or X number of first time customers for you. You’ll gladly buy them an extremely eye catching diamond studded necklace. (Which typically retails for at least $2,000 dollars. Huh? And the next stylist graduate to reach 50 first time customers for you.
You’ll also get them a similar $2,000 dollar diamond studded necklace. But they only pay $800 dollars for it. Either those two stylist will have plenty to both talk about and showoff, both on and offline and at dinner parties and family get togethers, correct?
At this point you really gotta wonder “why” these incredibly simple lead magnet ideas constantly keep getting ignored or overlooked, right?
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