So Why Aren’t You Consistently Using Some Proven Direct Marketing Strategies And Or Tactics?
So does it make sense to you why, any semi cash strapped small business owner and or service provider, would consistently throw extremely good money after bad? Totally strange, right?
But since you’re definitely going to be investing your extremely hard earned money, on some proven ways to promote your extremely valuable products and or services anyway.
Maybe it’s time you at least looked into, some potentially bank account filling, direct marketing strategies and or tactics.
This way you and I get to consistently avoid, spending a ton of money, on outrageously expensive, dismally performing, traditional advertising and or promotional campaigns.
Does that sound like a plan or what? Great. Because the remainder of this particular post, is dedicated to making you aware, of some potentially profitable marketing alternatives.
Which are definitely extremely low hanging fruit marketing possibilities.
Are You Finally Ready To Discover How Some Of Your Very Best Your Market Tested Direct Marketing Strategies And Or Tactics Can Definitely Help Increase Your Long Term Gross Profits!
So how many of these, (DOA) “dead on arrival,” type of institutional ad campaigns, have you recently seen in your particular city/town?
One of those outrageously expensive, dismally performing, billboard ad campaigns. Honestly, how often to you even bother to glance and or read them? Me either. 😀
And yet, even in a rather small populated town,you constantly see these dismally performing, mega cash drainers, masquerading as advertisements and or promotions.
And believe it or not, these mega cash drainers can still cost as much as $3,500 dollars per month or more. Say what?
Even in the less populated rural areas.Nod your head cadets, because it’s true.
Why Not Build A Sales Funnel Which Is Relatively Low Cost But Extremely Profitable!
So imagine this for just a second. For whatever totally illogical reasons you can possibly think of! 😀
You ultimately decided investing $3,500 dollars per month, (or more) on some type of dismally performing, local billboard advertising campaign, which practically nobody ever pays any real attention to, was somehow worth your investment.Huh?
So over the course of just two short years. You will have already invested, a staggering $84,000 dollars! Say what? 😀 ($$3,500 dollars per month x 12 months = $42,000 dollars per year x 2 years = $84,000 dollars.)
Your Sales Funnel Should Be Constantly Moving Your Ideal Prospects Towards Becoming A Customer!
Seriously? You absolutely believe this is a justifiable use of your extremely hard earned money? On the other hand, let’ suppose, one of your major competitors, who up to this point, they to, were wasting tons of their money, on these types of dismally performing, traditional advertising mediums.
Now thank goodness, they’re open to looking into to some far less expensive, battlefield tested, marketing alternatives.
Your Extremely Well Constructed Marketing Funnel Can Definitely Propel You Ahead Of Your Better Financed Main Competitors!
Plus keep in mine, in areas with much larger populations, those same dismally performing billboards, can easily cost anywhere from $7,500- $30,000 dollars per month.Ouch.
Even though they’re pretty much producing, little to no real bankable results.Month after agonizing month, year after agonizing year.
So instead, you and or your major competitors, who run a fairly successful, single location, retail jewelry store.
And since your ideal female customer, has a total lifetime customer value metric, of somewhere between $6,500 – $13,000 dollars, over the next five to seven year period.
Either on or offline, your online visitor- shopping cart- value. And or your offline, total lifetime customer value, definitely provides plenty of room for creative marketing flexibility. Does it not?
It’s Your Job To Discover Which Specific Lead Magnets Consistently Generate The Most Bang For For Your Buck!
So since you’re initially targeting local women within your immediate community, who consistently earn, high five to six figure a year incomes.And beyond.
And equally important, since they routinely socialize with and or work with, or are directly or in directly related to them etc.
Since both their professional and personal inner circles, are potentially filled with women with similar interests and incomes etc.
You go about setting up some mutually beneficial strategic alliances (joint ventures, (aka) JV partnership arrangements) with, a few local florists, located in the more upscale areas of your city/town.
Are You Starting To Appreciate How Some Of Your Very Best Lead Magnets Can And Will Play An Extremely Pivotal Role In Your Long Term Success!
And the next time a guy, especially a professional one, with a really high income, goes to the florist, to purchase a higher end package.
To send to the special ladies in his life.
Which is typically starts at $80 dollars and up. Watch what happens. Here’s your arrangement with the various florists.
Much to this guys total shock and amazement, a $50 (or X) dollar credit, has already been issued, towards their total bill. Say what? 😀 Exactly.
You think other local professional men, won’t decide to use this particular florist as well. 😀
The Right Small Business Marketing Strategies Can And Definitely Will Make A World Of Difference!
So you can well imagine their pure delight and excitement, when they’re informed, at least $50 (or X amount of) dollars of their bill is already paid.
You think they’ll text a few extremely close friends, professional colleagues and or relatives or in laws etc. 😀
So inside the really nice bag, the guy receives, will also be one of your (and or) your major competitors, best market tested, two sided index cards.
Side (A.) offers an extremely time sensitive, brand new first time customer discount of X! Plus, simply for bringing a friend with them to your store, whose at least 18, they automatically save X plus percent, on any purchase they make before leaving your store/showroom.
After You Develop Some Reliable Lead Magnets Leverage Them To The Hilt!
Of course side (B.) of your market tested index card, encourages the recipient, to join your VIP opt in email/mobile marketing list, for their chance to win, a $2,500 dollar men-s Rolex watch.
For just a second, stop and consider the math. Remember, both you and your major competitor, were already used to spending at least $3,500 (or X) dollars per month, on some dismally performing billboard ads.Right?
Now they can actually reach up to 70 local men, a percentage of whom, are definitely some high five or six figure a year income earners.Who definitely have an influence, within their own personal and professional circles, correct? ($3,500/$50 = 70.)
Take Some Of Best Market Tested Entrepreneurial Ideas And Run With Them!
In the interest of both space and time. In parts two and beyond.You will definitely discover, at least three more proven ways, some form of low cost, high powered direct marketing strategies and or tactics, will definitely help you continuously grow your business and or service.Okay?
See you in just a little bit in part two.
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
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