So Why Are Writing Skills Important To Your Long Term Marketing Possibilities?
So why are writing skills important, with regards to being or becoming a bridge to potentially profitable previously untapped marketing opportunities?
Because the written word and by extension, (VSL’s) Video Sales Letters. Which don’t forget initially started out as persuasive written words. (Did it not?) Then they’re get narrated by someone.
But as a general rule entrepreneur. The better you or someone gets at writing persuasive words. The more previously untapped marketing possibilities open up to you. You can even become a recognized or certified specialist of some kind.
But developing a certain amount of copy writing expertise. Allows you to either become a recognized full or part time freelance expert. In which case you can not only set your hours.
But choose specific lucrative niches. Plus routinely be paid more than the run of the mill copywriters. Who literally compete daily on sites like fiverr.com or other recognized freelance writer sites. Sure it’s an option. But wouldn’t you rather consistently be paid more for your extremely hard earned skills? (I couldn’t agree more.)
Entrepreneur Why not Discover How To Consistently Create Maximum Marketing Exposure? (For Literally Pennies On The Dollar!)
For just a moment. Think about ‘what” typically happens whenever a non skilled copywriter, writes most of the copy on the typical, outrageously expensive, multi color flyer for a local. Take your pick. A local Yoga studio or local mom & pop restaurant. Or a local dance studio or a local, non franchised, mom & pop gym.
Or a local non franchised realtor or broker whose just starting out. And not only are they not yet fully established offline.
But online they or their office literally has no or very little social influence yet. So their social media posts virtually generate no likes, comments and or shares.
How frustrating and all too common is that? but the moment they start to develop some type of bankable copywriting skills of any kind. Now they can write in practically any of the following categories and or industries.
Developing Your Bankable Copywriting Skills Can And Definitely Will Open Tons Of Previously Closed Doors!
And possibly also receive some type of pre- agreed upon royalty percentage and or JV (Joint Venture) revenue share compensation. Honestly. If the all too typical, profit seeking entrepreneur generates a 1-7% open rate on their email messages to their opt in email subscribers.
And here you are a freelance writer on one o the major freelance sites.
And you can A/B split test at least two different email subject lines. And one massively out pulls the other by a whopping 53.63% or X. And you also strategically tweak their current online sales letter and or their current offline envelop snail mail letter. (And or direct snail mail post card campaign(s.)
And now instead of consistently barely breaking even on the initial front end of their sales funnel.
Now they just grossed a respectable $43,579.23 cents after deducting all or 98% of their front end costs. And this doesn’t even include any potential back end gross profits about to be gained as well.
Entrepreneur “why’ on earth are you settling for merely being compensated for creating this proven sales material? Receiving an additional 10-25% of the royalties and or JV revenue share is definitely the way to go.
And of course you don’t have to try and leap out of the gate, trying to put together these type of next level or two copy writing JV revenue share arrangements. Instead as you gradually develop both your bankable skills. Plus as you steadily prove the financial value of your skills to your various clients.
Then you gradually ease into such potentially profitable arrangements.
Build And Over Deliver With Value To Your Clients First! (Especially Your All Important VIP Highly Influential Clients!)
Case and point. At least some (if not most of you!) recognize the mega best selling author featured in the video, correct? If not, it’s none other than my friend and expert and long term social media marketing coach and mentor Janice Wald of mostlyblogging.com fame.
A while back I had the extreme honor and pleasure of helping Janice generate even more front and back end gross profits. Simply by tweaking a few incredibly simple strategies and techniques she was already profiting from.
And in return. She did two incredibly powerful favors for me. (Which I’m still benefiting from and leveraging to this day. Entrepreneur “how’ freaking cool is that?)
First.) As you can see from the short video. She enthusiastically created that totally cool testimonial video for me. Which I periodically showcase to my ever growing tribe. (Thanks again coach.)
Second.) And even more potentially valuable to me. She asked me (of all the choices she clearly has!) to write the foreword to her best selling book. (Thanks again coach. I totally appreciate the gesture.)
So Why Are Writing Skills Important To Your Long Term Marketing Possibilities?
Going Forward Entrepreneur What Are You Going To Be Consistently Doing To Gradually Improve Your Current Writing Skills?
And remember, the more persuasive copy writing skills you or your major competitors develop You can get paid or compensated to write. Profitable main power headlines, for webpages. Banner ads. Opt in email campaigns. On landing pages.
Or or offline magazines. Sub headlines, pre- headlines. For specific industries. Like travel, dentists, chiropractors, CPA’s, CFP’s or fortune 500 or fortune 100 clients etc.
Are you starting to better appreciate the $64,000 dollar question? Which is, why are writing skills important? And so darn potentially profitable.
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