So Who Says You’ve Gotta Be A Certified Marketing Guru To Create Your Own Profit Center? Part Two
Quickly picking up where part one left off. Both you and at least one of your local major competitors realizes “how” you can create your very own profit center for literally pennies on dollar.
And the best part i you or your major competitors definitely don’t have to be or try and become some sort of certified marketing guru or guruette. Of course you’re going to need to utilize your proven marketing tools and strategies.
But hopefully you were already doing that to at least some degree or another, correct? Often times some of your best (aka) most profitable marketing creativity is born or inspired out of your lack of traditional resources or assets etc.
But once you or your major competitors take inventory of “what” you really have direct or indirect access to. You can often discover some previously untapped marketing opportunities.
Entrepreneur You Already Know All Too Well Constantly Working Harder Is Definitely Not The Real Answer! (Correct?)
So as you recall from part one. Either you or one of your major competitors hires (pays for) a part time female employee or potentially part time female employees for an extremely popular, local, non franchised mom & pop style baker.
And this lady or ladies go around to other local business owners or service providers place of business and serve the businesses customers, employees, vendors or suppliers with some of the bakeries best tasting pastries, cookies, muffins, bagels.
As well as constantly exposing the locals to some of their best tasting gourmet coffee, cocoa, ice tea or lemonade. But unlike a staggering 97-99% of their local competitors.
Here’s “how” and where this particular mom & pop bakery (with you or your major competitors creative marketing and financial help.) You help them take this incredibly simple marketing strategy to the very next level or two.
Remember as the retail jeweler whose actually financing these or at least strategically testing these various marketing strategies and tactics. Your ideal customer, (especially the local females) currently have a total lifetime customer value metric of somewhere between $350- $11,000 dollars.
Give or take over the next five to seven year period.
Strategically Shift Some Of Your Traditional Advertising Costs Into Some Of These Non Traditional Lead Generation Strategies And Tactics! (And Watch Your Bottom Line Soar!)
Which explains “why” you or your major competitors eagerly pay most or all of the tab for the Xtra large “Big Gulp” plastic mugs these ladies freely pass out at each local “meet & greet or customer appreciation day’ event they participate in.
This way, each time the recipients bring these cups back to the bakery instead of paying the current retail price of $5.79 or more per cup. (Because price in all likelihood could very well increase within the next two years or less, right?)
Those who bring the cup with them only pay $1.99 per cup. This price reduction locks in and creates a certain amount of long repeat customers. Who periodically buy birthday, wedding and graduation cakes etc.
And “if” by chance and this is admittedly a mighty big if. But if the baker owner(s) decide to add strategic email marketing to the lists. (Using a reputable paid email service provider.)
They can segment their lists and grandfather in their opt in email subscribers and they are allowed to save 20% off any order over $25 dollars. And 15% for any orders under $25 dollars.
Plus save 15 or X% off any orders for any types of cakes they order. And of course let’s not forget the part time female employees who serve these goodies at these local events.
Most Profit Seeking Entrepreneurs Just Benefit When Their Full Or Part Time Employees Are Officially On The Clock!
Every time one of the leads they generate converts into a paying customer. Regardless of how much they spend on their very first purchase. These ladies will initially earn $100 dollars per lead/customer conversion.
Because remember they’ll be rocking (showcasing) some of you or your major competitors best looking diamond studded earrings. Which typically retail for at least $650 dollars a pair. But they only have to pay your actual hard cost of $325 or X.
And as soon as their efforts generate ten or X number of first time customers. You or your major competitors gladly return their $325 dollar deposit. And as soon as they officially generate their first 25 or X number of customers for you or your major competitors. They now earn a $2,000 dollar diamond studded necklace for free. Say what?
Entrepreneur you know what type of long term positive word of mouth and mouse tsunami these incredibly simple marketing strategies and tactics will consistently generate, correct?
Are finally starting to appreciate “why” you or your major competitors don’t need to be or become marketing gurus in order to create a reliable profit center for literally pennies on the dollar.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
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to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
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And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
