So Who Says You’ve Gotta Be A Certified Marketing Guru To Create Your Own Profit Center?
If it turns out you actually already have the marketing/promotional ability, resources or in house assets to create your own previously untapped profit center or two. Entrepreneur would that previously undiscover fact totally shock you?
It really shouldn’t because as you inventory your various non conventional assets, resources, contacts or non traditional lead generation possibilities.
The long term marketing or promotional opportunities are far greater than you may currently realize or appreciate.
It really gets down to you or your major competitors inexpensively or strategically A/B split testing various marketing strategies or tactics in order to “discover” where your particular audiences real sweet spots are. And upon doing so you or your major competitors can?….
Entrepreneur Don’t Or Stop Under Estimating The Power Of Collaboration!
It’s very possible with just a little strategic marketing creativity. You or your major competitors could literally double your current market share. Or dramatically increase your local offline brand awareness for literally pennies on the dollar. Say what? Provided you’re truly open to at least inexpensively testing various non traditional lead generation strategies or tactics.
Case in point. (BTW entrepreneur the following hypothetical marketing strategies and tactics are strictly for marketing illustration purposes only, agreed?)
Suppose your local, single location, non franchised retail jewelry store wants to inexpensively get in front of a ton local potential customers for literally pennies on the dollar. But still have the opportunity to generate a ton first time customers for peanuts.
You might form a mutually beneficial JV (Joint Venture) or cross promotional arrangement with an incredibly popular local mom and pop bakery store owner or owners. Whose business you’ve been literally patronizing for years. Say what?
But up until now (for whatever reasons!) it never occurred to you (or your major local competitors!) to try and help them further grow their customer base and simultaneously expand yours.
Wanna Know How To Take Things To The Very Next Marketing Level Or Two?
So what if you had the baker owner(s) to hire a part time associate. Who basically works on a hourly rate of $25 dollars per hour. But their only gonna work anywhere from 10 – 15 hours per week max. And what their primary job consists of going around to local non directly competing businesses or local service providers.
And they serve some of the bakeries best tasting or most popular pastries, donuts, bagels and of course some of the bakeries best tasting gourmet coffee, (during the brutally cold winter months) and some o their best tasting ice tea or lemonade during the brutally hot summer months.
But here’s the real long term back end marketing strategy involved for both you your major competitors and the back store owner and potentially these part time associate. If she wants to practically double or triple her long term earning potential. Say what?
Remember in reality behind the scenes your retail jewelry store will not only be paying the hourly rate for this newly hired part time associate or associates. Because if or as things start to work out both you and the bakery owner(s) may decide it’s definitely worth expanding this particular opportunity to even more local women. (But I digress.)
Anyway, you or your major competitors are also buying all of these goodies at the bakeries actual hard cost. This way they’re not only exposing their brand to more local potential long term repeat customers for literally pennies on the dollar.
But it’s not costing them a penny in order to do so.
Okay So You’re Helping Another Local Non Directly Competing Vendor Strategically Grow Their Brand For Literally Pennies On The Dollar? But Where’s The Long Term Payoff For You?)
You’re going to allow and highly encourage this local female. Whose a glorified part time employee of the bakery to pay the actual hard cost for a pair of your extremely eye catching diamond studded earrings.
And typically these retail for $650 dollars a pair. But she only pays your actual hard cost of $325 dollars or X. But here’s the really cool marketing twist. Which may in fact help her double or triple her current weekly o monthly income.
Obviously, not only when she’s serving these goodies to local business owners employees, vendors and suppliers etc. You know sat least some of the women on site or men will not only comment on “how” great her earrings look. But rest assured at least some of them will definitely want to know how they can get hooked up too, correct?
And each time they do. This female associate will hand them one of you or your major competitors best market tested, extremely time sensitive gift certificates.
(And hopefully by now you at least some of you know part of the proven marketing routine template from here, correct?) Side (A.) will invite the recipient to join your opt in email list.
In order to enter you or your major competitors monthly free drawing for their chance to win an extremely eye catching diamond studded necklace which usually retails for at least $2,500 or X amount o dollars.
The higher the price of the diamond studded necklace or diamond studded earrings the more appealing it will be for them to want to join you or your major competitors list.
And Now The Real Long Term Fun Stuff Begins!
Side (B.) of your extremely time sensitive, market tested gift certificate. Encourages, (more like ethically bribes the recipient!) to come to your store and save 10% off up to $200 dollars off their total purchases if they decide to come alone.
However, simply for dragging a friend with them whose at least 18, before the ten or X day expiration date window expires. For an extremely limited time they automatically save 40 or X% off their total purchases up to $1,500 or X amount of dollars.
And as long as their guest joins you or your major competitors list before they leave your store. They automatically save 30 or X% off up to $1,000 or X amount of dollars.
And for every lead provided by this part time female associate who converts into any type of paying customer. She initially earns a $100 dollar commission.
And the moment she generates her first ten customers, guess what happens? You or your major competitors gladly refund her deposit of X. And she now owns those diamond studded earrings free and clear. Say what?
Entrepreneur coming up very shortly in part two. You or your major competitors will “discover” how to strategically take these incredibly brain dead simple marketing strategies and tactics to the very next level or two. Sound good? In the mean time.
Are you starting to appreciate ‘why” you or your major competitors don’t have to be certified marketing gurus in order to create your profit center. Especially for literally pennies on the dollar.
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