Do you think if you were attempting to sell higher end real investments, to men & women who routinely earn, six and seven figures a year.
You would probably need a massive portfolio sample, in order to impress them? Yea, more than likely you would.
Or what about this all too common scenario.Let’s say you’re a green as grass, newbie stock broker. And you’re attempting to sell, higher end, totally sophisticated men & women, on investing a minimum, of a $500,000 dollars, into your stock investment strategies.
Again, do you think, in order for them to take you even halfway seriously.
You’d definitely need, not only a proven track record of some kind. But you’d also need a massive portfolio sample to share with them. Once again, more than likely.You’re probably right.
However.What if you currently own, a single location, non franchised, retail jewelry store. And you definitely want to get, some of your best looking and most popular bling, on some extremely high profile, local men & women, who definitely earn at least six figures a year.
But in some cases. At least 10-20% of them, routinely gross seven figures a year as well.
This being the case, how will you or your major competitors, consistently be able to do so.Especially, if you’re initially starting out, without a major, portfolio sample of any kind? It’s a great question.
Stick around, because the complete answers, just might surprise you…
So Who Else Wants To Discover The Real Role Of Branding!
Case in point.Thank goodness, unlike a ton of other, extremely dedicated, profit seeking entrepreneurs.
Your retail jewelry store, doesn’t have to initially start out, with a massive portfolio sample of any kind.Say what?That’s correct. And here’s why.All you or your major competitors need, when you’re initially starting out.
To build a massive, positive word of mouth and mouse buzz. Initially you don’t need an army. Instead, you start brick by brick. (Customer by customer.)And slowly, over time, the word not only starts to get out.In a major way
But ultimately, the major influence-rs, will get exposed, to your extremely valuable products or services.
And their personal and professional clout, will definitely boost you or your major competitors, to the very next level or two.
So here’s one of your very first, non traditional, back door type of, word of mouth/mouse marketing strategies, you’ll at least inexpensively test.
You Don’t Have To Automatically Waste A Fortune On Outrageously Expensive Traditional Advertising And Or Promotional Campaigns!
You’ll initially run a series of quarter page ads, in a couple of the local hospital newsletters. And you’re looking for various types of certified therapists and licensed nurses, to teach local, monthly free classes to general public, who want to learn more about what these professionals do.
The classes will be held, once at least month, and they’ll last 90 minutes.and the nurses or therapists, will be paid $50 – $75 dollars per hour.
This way, you attract at least 25-50 professionals, (if not more!) who doesn’t mind in the least bit, to work initially, at least one Saturday per month, for the next 3-6 months, teaching 90 minute, instructional classes to the general public.
But here’s the marketing kicker. You or your major competitors, are totally upfront, about ‘why’ you’re so eager to pay these local these professionals, to teach these classes.
It’s because, you also want a straight forward introduction, to other local nurses, therapists, doctors, administrative professionals and all of the above mentioned, personal and professional inner circles.Huh?
Are You Starting To Appreciate Why The Best Lead Magnets Don’t Have To Be Outrageously Expensive!
Basically, each professional who agrees to teach one of these monthly classes, for X number of months.You or one of your major competitors, will gladly allow, every single professional instructors, to initially purchase, one pair of your extremely great looking, diamond studded earrings.
And even though, these incredibly beautiful earrings, would normally retail for $650 dollars a pair.
As long as they join your opt in email/mobile marketing list. They automatically get to purchase them for just $250 (or X number ) of dollars a pair.Say what? Exactly
So you can well imagine, what’s gonna happen, the moment, these 25-50 local professionals, wear their great looking earrings, out and about, correct? Absolutely.
You know, a certain percentage of the doctors, other therapists as well other licensed nurses, and their professional and inner circle members, including their neighbors will most definitely want to be hooked up, correct? Absolutely.
Which is why, you or your major competitors, are gonna love, what you discover in part two. For now, are you starting to appreciate, how and why, you or your major competitors, definitely don’t need a massive portfolio sample, in order to make a major splash in your particular niche.Don’t you agree?
Don’t Wait Start Building Your Powerful Potentially Profitable Word Of Mouth And Mouse Goodwill Ambassadors Right Now!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free!