So did you also notice in parts one and two of this ongoing series, how incredibly practical, and likely is it.
For you and or your major competitors, to increase your business revenue, irregardless of what the current economic climate is.
Especially when you consistently implement, some proven, low hanging fruit, lead generation strategies and or tactics.
Did you catch that? Great. Because in the remainder of this particular post. You’re going to deep dive into several of the untapped marketing possibilities and or untapped marketing opportunities.
And watch just how much potentially profitable marketing leverage, you and or your major competitors can consistently create. For literally pennies on the dollar.
So What Ideas Do You Have To Improve The Profitability Of The Company!
As you recall from the first two installments of this series.
An extremely successful, (and therefore) extremely well connected, local commercial real estate broker, formed an awesome strategic alliance, (aka) joint venture (JV) with an extremely marketing savvy beverage distributorship service.
And the main reason for the beverage distributors, wanting to partner with this highly visible commercial real estate broker, is because of her extremely influential and affluent, professional and personal inner circle associations.
Just to quickly jog your memory. Here’s a really short list, of just some of the extremely influential and affluent, local men & women, who are an integral part, of both her personal and professional inner circles.
Wanna Know How To Increase Sales Volume Without Having To Constantly Spend Tons Of Money!
Because she literally knows, and or is personally related to, some of the top eye doctors, landscaping business owners, travel agents and agencies owners.
She knows personally two of the local radio station general managers, for two of the biggest radio stations in town.
Her sister in law is senior managing editor for one of the top social media marketing agencies in the entire district.
Her husband went to grad school with the CFO of the areas third largest financial planning firm in town.
One of her neighbors, owns three local, non franchised, family style bakeries. Her oldest brother, is the senior marketing director for the third largest Insurance agency in the entire area.
And finally, her youngest daughter, is a licensed RN (Registered Nurse. 😀 ) And this is just the short list of potential contacts and or well established relationships.
Are You Finally Starting To Appreciate How Just Knowing The Right People On Some Level Or Another Is One Of The Very Best Strategies To Increase Sales Revenue!
So needles to say, the beverage distributors, can easily appreciate, how many potential ways, this one particular, (extremely well connected), commercial real estate broker, can potentially help improve their bottom line.Right?
Before diving in head long. Stop (for just a second), and seriously consider the following, potential untapped marketing possibility.
Let’s say for now, the only initial JV partnership, the beverage distributors can form, is one with a locally owned, non franchised, Mom & pop bakery.
Which the owners only have a single location.Here’s how the extremely marketing savvy beverage distributors, will strategically help them grow.So much faster.
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Keep in mine, the beverage distributors are basing their entire marketing strategies and or tactics, (with) the bakery owners, around the fact, the beverage distributors ideal customer, has a total lifetime customer value metric, of somewhere between $2,500- $3,700 dollars!
Give or take over the next five to seven year period.This being the case. Here’s what they’ll initially, inexpensively A/B split test with bakery owners.
Because the beverage distributorships knows all too well. On average, for every new potential long term repeat customer, who initially gets exposed, to their extremely great tasting gourmet coffee, teas, exotic lemonades and or high end champagnes and or wines etc.
Easily about 30% of them, (or a third) of them, will become incredibly reliable, repeat long term customers.
Who immediately become goodwill ambassadors, by constantly help spread the word, both on and off of social media.
Just Keep Leveraging Your Various Sales Growth Strategies!
Surely you can imagine, what’s going to start happening, far more often,and in a really major way.Correct?
Once the beverage distributorship, starts supplying the already popular, Mom & pop bakery, with free supplies, of some of their very best tasting gourmet coffee.
And on their two traditionally slowest days of the week.The bakery will start initially testing and tweaking, the following two,potential positive, viral word of mouth and mouse marketing strategies.
1.) First: Every customer who spends over $7 or X amount of dollars, automatically gets a free, large cup of the beverage distributors, extremely great tasting, (not to mention) best tasting gourmet coffee! Or cocoa during the brutally cold winter months.Say what? 😀 That’s correct.
How fast do you think word will spread, (both) on and off of social media, about that little conversation starter. 😀
2.) Second: Second, on the other slowest day of the week. An extremely large “Big Gulp” style of extra large cup of coffee. All day mined you. 😀
Is only .$99 cents or some ridiculously low, you gotta get over their asap, and check it out for yourself price.
Remember, in reality, it’s the extremely marketing savvy exotic beverage distributor, whose gladly financing this exposure.
It May Not Seem Obvious Yet But This Incredibly Simple Sales Growth Formula Will Definitely Help Improve Your Bottom Line! For A Fraction Of The Traditional Costs!
Think the gourmet coffee lovers will be eagerly stampeding the little bakery even more often? Yep.
Remember, it’s the beverage distributors, supplying the bakery. So the bakery reaps the additional monies, a certain percentage of their extremely loyal customer base will most definitely be spending, while they’re in the shop! Right? 😀
But here’s the overall method to the beverage distributors marketing madness. When those customers initially sample the great tasting coffee.
And they call or physically return to the bakery, in order to order a five, ten or twenty bag for whatever reasons.
That’s when the bakery owner(s), and or their professionally trained staff, hands the customer, one of the distributorships, best market tested,two sided index and or business cards.
Your Periodic Sales Growth Analysis Process Will Help You Decide If Your Current Marketing Strategies And Or Tactics Are Were Continuing!
And that’s when a certain percentage of them, join the beverage distributors constantly growing VIP opt in email/mobile marketing list. 😀
For their chance to enter, their extremely popular monthly free drawing.
For a chance to win, a ten (or X pound) bag of gourmet coffee a month for an entire year!
And of course, each month, all 99% of the runner ups, will get their chance to save X% off the purchase of either, a three or six month supply, of twenty (or X pound) bags of extremely great tasting gourmet coffee!
In part four, you’ll discover how the extremely well connected commercial broker fits into the marketing mix, okay?
(Because remember, that was the initial premise of this particular post. This potential marketing detour was only taken, to hopefully open your marketing eyes wide, to what’s truly potentially possible. 😀 )
For now, hopefully you can better appreciate, how to increase your business revenue, in virtually any type of economic climate.What say you?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!