So Who Else Definitely Wants To Know How To Increase Your Business In Any Economic Climate!Part Three
So hopefully after reading (make that) studying the first two installments of this ongoing series, you are no longed baffled about how to increase business, correct? Great.
Going forward, you should now be seriously considering, how you’re going to go about, consistently implementing, some type of battlefield tested marketing strategies and or tactics.
And in order to consistently move ahead, you should initially focus and zero in on, the low hanging fruit marketing strategies and or tactics, which best compliment, your current strengths and weaknesses.Agreed?
This way, as the going starts to get extremely tough, as it it most definitely will. You will be far less likely, to not automatically throw in the towel, like the vast majority of your major competitors do.
Once things are no longer easy or extremely simple to implement.
Wanna Know How To Improve Sales Productivity For A Fraction Of The Traditional Cost?
Before diving into the meat and potatoes of the matter. Let’s briefly consider the very same potential marketing situation, from two very different ends of the entire marketing perspective.
As you recall from the first two ongoing installments in this particular series.This incredibly marketing savvy beverage distributorship service, which specializes in exotic, and extremely great tasting, gourmet coffees, teas,cocoas, lemonades and some rather high end dinner wines and champagnes etc.
Because their ideal customer, currently has a total lifetime value metric, of somewhere between $1,500- $2,700 dollars, over the next five to seven year period. Give or take.
They can easily afford to get semi creative, with at least some portions of their marketing and or promotional campaigns, correct?
It Definitely Helps When Your Business Has And Implements A Proven Marketing Plan Structure!
Case in point. Sadly, the vast majority of, semi cash strapped small business owners, service providers and or start up entrepreneurs, basically have no structured, ongoing marketing plan and or marketing calendar of any kind. Say what?
That’s correct. In fact the vast majority of them, are merely, more or less treading water for the entire year, until about early or mid October. Then once the mad holiday rush season is upon us.
If they’re going to have any chance of earning any meaningful long term profits for the entire year.It basically happens during the last quarter of their calendar year. If at all.
And this situation in and of itself, is another potential untapped marketing opportunity, is it not? 😀 Absolutely.
Why You Definitely Don’t Have To Overhaul You Entire Marketing Plan Process!
Let’s say you look around and start aggressively targeting, some of the single location, Mom & pop family owned restaurants.
And here’s an extremely low hanging fruit marketing strategy, you can (if nothing else), at least inexpensively test.
You agree to supply the restaurant owner(s),every week with some of your very best tasting, gourmet coffees for free. Huh? 😀
And all they have to agree to do is, create some type of market tested, two sided index card, which is annually renewable for some ridiculously low price, such as $5 – $7 dollars.
And when a paying customer brings both the index card with them, plus any adult 18 and over.
They both get an extra large cup of gourmet coffee, for just .79 -.99 cents each! Say what? 😀 Exactly. Because normally, this extremely great tasting extra large cup of coffee would typically retail for at least $4.99 -$5.29. 😀
Who Doesn’t Want To Know How To Sustain A Competitive Advantage?
You can just imagine the type of positive viral word of mouth and mouse buzz this incredibly simple marketing ploy, will provide for the restaurant owners, correct? For sure. 😀
Because, word will definitely spread about how their Mom & pop establishment, not only has some great tasting gourmet style coffee, but it only cost a fraction of the normal retail price.
And when the patrons ask where they can purchase say, five lbs or more, for either their own personal consumption, work, place of business, and or to giveaway as gifts etc.
This is when the restaurant owner(s) and or their staff, will hand their patrons, one of the beverage distributors, extremely time sensitive,best market tested, two sided index style cards.
With a hand written date, of no more than the next 10- 14 total calendar days out. And it basically says something to the affects of: “Because you are an extremely valued customer of blanks!
Through this very special ( joint venture (JV) partnership arrangement.You are entitled to save X% off your very first purchase from blanks beverage distribution service! “Absolutely no minimum purchase necessary.”
Ever Wonder How To Generate Sales Leads Without Cold Calling!
Bring a friend whose at least 18, whose not already a VIP customer and you automatically save an additional X% off your very first purchase!
Plus simply for joining our opt in email/mobile marketing list, your name automatically goes into their extremely popular free monthly drawing twice!
For a chance to win 5 (or X) number of 20 lb bags of extremely great tasting gourmet coffee of your choice! This is an X dollar value.
Which is why you must act before the hand written date on this card expires!”You’ll definitely get some takers.
Plus don’t forget, you will supply the owners of the restaurant, one free 10-20 lb bag of gourmet coffee of their choice, per month, for their own personal consumption. This way they will share some with their kids in-laws, neighbors, siblings and or vendors etc. 😀
You Can’t Go Wrong By Developing A Practical Influence-r Marketing Strategy!
Which will definitely lead to even more first time, potential long term repeat customers, right? And for their staff, you’ll have the restaurant owner(s), create some two sided index style cards, which will be laminated and annually renewable.
And their current and future employees and or associates, will automatically save 25 (or X%) off the retail cost of any orders they place, for life! Meaning, whether they ultimately change jobs or not.
They can simply re-new their cards every year, for as long as they wish to. 😀 And keep enjoying your gourmet style beverages, at a meaningful discount, and help keep spreading the word! Both on and off of social media 😀 Right?
Are you starting to come to grips, with how you can definitely increase your business, in practically any economic climate! Let’s hope so!
Now this was the (so called) lower hanging marketing fruit approach. Coming up shortly in part four, let’s focus on the higher end of the marketing tree.Okay?
Are You Finally Ready To Start Moving Forward? Or Do You Wanna Keep Treading Water!
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters, who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
