(Just Like The Ultimate Insiders Do!)
Honestly, have you ever tried to substantially raise your rates, during the height of a local recession?
And (pray tell) how did things ultimately workout? Right! 😀
And since the occasional recession and or dip in your local economy is definitely inevitable.
Does it make sense to you, to discover how to increase your business in any economic climate? Agreed! 😀
Or it’s how you ultimately go about doing so, which will clearly make all the difference, correct?
For one thing, more than likely, the vast majority of your major competitors, are busily lowering their prices.
And whether they fully realize it or not, their in a price war race to the bottom, with their major competitors.
This clearly does not have to be your fate. As you’re about to discover.
So Is It a Good Investment To Discover How To Increase Your Business In Any Economic Climate?
Just to demonstrate to you, just how potentially profitable the right marketing strategies and or tactics can be and or become.
Let’s suppose you’re an incredibly successful, local commercial real estate broker. And over the last fifteen plus years.
Both you and your staff, have literally developed a personal and professional inner circle, of incredibly influential local men and women from literally all walks of life.
Case in point. You know where the very best, private elementary, junior high and high schools are located within the city, do you not?
And which administrative staffs, from the principals to the teachers are the very best at what they do, correct?
You personally know practically, every major developer,tax attorney specialist, title company owner, CPA and or law firm in town correct?
You also know which private country clubs offer the most bang for your buck, right? 😀
You know which are the very best dry cleaners to deal with. As well as which local restaurants serve the very best steak and or lobster dinners. 😀
You also know which divorce lawyers to avoid! 😀 You know which car dealerships, offer the very best in house financing options and top flight customer service.
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You know which mortgage brokers, bankers and private investors to seek out and or avoid, correct?
Think about how potentially helpful you can be be, (to not only) individuals within your immediate community. But new out of state transplants as well.
You know which retail jewelry, appliance centers and snow or tree removal services, to recommend and or avoid.Right? 😀
If one of your prospects and or customers, wants to know which local plumber, interior designer and or roofer to recommend, you can definitely help them out, right?
This being the case. It’s easy to understand why, one of the areas top beverage distributorships.
Has decided to form a strategic joint venture (JV) alliance with you. Not only because the commercial real estate broker, personally knows, three of the top ten residential real estate brokers it town.
But also because, the commercial broker, has her very own, VIP opt in email/mobile marketing list, of 2,500 subscribers and it’s constantly growing. 😀
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Since the beverage distributorship, would definitely like to increase, both their high end, retail champagne and wines sales numbers as well.
They enthusiastically agree, (initially) to do two things for the commercial real estate broker.
1.) First: They’ll gladly supply the commercial brokers office, with free 20 lb bags, of some of their very best selling coffees and exotic teas during the brutally hot summer months as well. So the broker can serve it to her office staff.
(Plus occasionally take some home and share with extremely close friends, family members and or neighbors etc.)
1.A.) Plus give 10-20 lb bags away as (both) house warming, wedding anniversary and or retirement gifts etc. To their current and past customers.
Plus she can serve it during her in office weekly morning meetings or to the general public, during periodic open house events etc.
Pretty standard stuff thus far, correct?
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2.) Second: And this second one is potentially freaking huge! Since the beverage distributorship, currently has their very own, VIP opt in email/mobile marketing list, of 34,297! (And it’s constantly growing!)
Primarily because their very active, Facebook PPC (Pay Per Click) campaigns and their WordPress blog posts, are constantly ranking on Googles 1st & 2nd pages, for various related, long tail keyword phrases.
This being the case. They agree to periodically send exclusive, unscheduled, broadcast email/mobile alert messages to their entire list.(That is until they can segment it even further!)
So whenever the commercial broker, either has a commercial building for sale.Or when her smaller, (yet) fairly substantial, residential real estate division, has one of their multi million dollar homes listed for sale. 😀
Because think about the enormous money making possibilities for just a second.
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Let’s say the brokers residential real estate division, has listed an upscale home for sale, at the asking price of $4.5 million dollars.
And the beverage distributorship, sends at least two, unscheduled, broadcast email messages, to their entire list of 34,297 subscribers.
How many of them need to (either) buy the home for themselves? And or forward the email to someone in, (either) their personal and or professional inner circle! Bingo!
And one sale generates, a 6 (or X%) commission for the broker. So a couple of emails sent by the brokers JV partner.
Resulted in a front end commission of 6% of $4,500,000 dollars! Or a front end commission of $270,000 dollars!
And if they’re splitting the commission with another broker, they just earned half that amount! Say what? 😀
(Extremely important note: It’s not the specific numbers to focus on here! It’s the overall marketing concepts and strategies you must comprehend!)
In part two, you’ll discover at least three more potentially profitable reasons why, it’s definitely worth discovering, how to increase your business in any economic climate! Don’t you agree?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!