Now that you’ve had a chance to at least, partially digest, some of what you discovered, in part one of this ongoing series.
About how to grow your business fast.
Can you now better relate to and fully appreciate, why you definitely don’t want to, continuously waste your extremely hard earned money.
On even more, outrageously expensive, dismally performing, traditional advertising and or promotional campaigns? Let’s sincerely hope so.
And more than likely.You can probably invest a fraction, of your current, traditional advertising/promotional budget.
And create a far better, overall positive result.Simply by combining and implementing what you’ve already, previously discovered in part one and the remainder of this post.
So Who Else definitely Wants To Know How To Grow Your Business Fast? (Irregardless Of What The Current State Of Your Local Economy Is!)
Quickly picking up where part one left off.As you recall. An extremely marketing savvy.Single location retail jeweler.
Successfully negotiated, a mutually beneficial, strategic alliance type of arrangement.Where a local, non franchised,upscale- Mom & pop bakery.
Started rewarding, their local female customers who purchased, either a large or Xtra large beverage of any kind.
They were immediately informed.Simply by filling out, an index card, with their first and last name, and best personal phone number.
And they simply drop their filled out card, into the giant punch bowl, near the sign, announcing the weekly raffle.
Whose Says You Shouldn’t Ethically Bribe Your Best Customers Over And Over Again!
Case in point. As you also recall from part one.Each local female, who purchases either a large or Xtra large beverage of any kind. They automatically get entered into your weekly raffle.
For a chance to win, (are you sitting down?) Not one, but two twenty lb. bags, of Delicious tasting, gourmet coffee of their choice. Say what?
Remember.You’ll be getting this gourmet coffee, from one of your top joint venture (JV) partners, whose specializes, not only in distributing, some great tasting, gourmet coffees and exotic teas and lemonades etc.
But they also distribute, some extremely high end champagnes and wines. In fact, some of their best selling champagnes, easily sell for $750 dollars bottle.And some of their best selling wines, typically retail for $389 – $550 dollars per bottle as well.
And since your ideal female customer, currently has a total lifetime customer value metric, of somewhere between $6,500- $11,000 dollars, over the next to 5-7 year period.
You can easily justify, this next leg of your long term marketing strategy.
This Is How And Where The Wow Factor Comes Into Play!
Once a week, your bakery owner JV partner, will choose and notify,either by direct telephone call and or text message.
Who this weeks 1st grand prize winner, of that weeks, two 20 pound bags of gourmet coffee or twelve case of exotic tasting tea is.
And if need be. You can also pay the cost,(with a combination of extremely low cost or free goodies, and just above average hourly pay rate), to have some under employed, local college grad students or local retirees, to either email, phone or text, all of that weeks runner ups.
And “congratulate” them, they have won a very special, extremely time sensitive, 2nd grand prize, valued at X.
The runner ups, must respond within 72 or X amount of hours.Basically three days or less. And when they do. They’re automatically given, a laminated, two sided index card.
Which entitles them, to pay just one dollar, for their next five (or X) number, of Xtra large cups of gourmet coffee! Huh?
Are You Definitely Starting To Appreciate How You Can Consistently Create Some Viral Positive Word Of Mouth And Mouse Buzz!
For just a second. Think about what just happened, to the local bakeries foot traffic, (going forward), on their typically, two (or X) number of slowest days of the week.
Because their female customers, can only receive these huge savings, when they bring their laminated card in, on one or certain days, correct?
And when they do come in to redeem their laminated index card, for the very first time. This is when the bakeries associates, are instructed, to give this X number of local females, a sealed envelop, with the words “Thank You!” written on the outside of it.
In big, bold red letters of course. And you know the ladies won’t have any trouble whatsoever, quickly ripping those envelops open, correct? Would you?
Strategically Wowing Your Customers Or Clients Is How You Systematically Kick The Door To Previously Untapped Marketing Opportunities Wide Open!
And as soon as they do. They will quickly discover, one of your very best, extremely time sensitive, market tested offers inside.
And basically, they can save 10 (or X%) off, their very first purchase. Or if, they’re as sharp, as you know, at least some of them are. Get this. Just for dragging a friend with them, whose at least 18.
And joining your VIP opt in email/mobile marketing list. They not only save 40% off their very first purchase, up to $1,000 or X amount of dollars.
But as long as they remain an active email/mobile marketing subscriber.They not only get to save 40% off their next three -or X number- of purchases.
Are You Starting To Appreciate How A Really Simple Marketing Technique Can And Definitely Will Help Take Your Business And Or Service To The Very Next Level Or Two!
But every year they remain an active subscriber of any kind.On (both) their birthday and or wedding anniversary.
You can just about imagine, the types of messages, images and videos, they’ll constantly be sharing, both on and off of social media Correct?
Especially since they get to purchase, any one piece of jewelry of their choice, at you (and or) your major competitors actual cost.Huh? Up to $1,000 (or X) amount of dollars.How’s that, for creating a practically irresistible ethical bribe?
And if they like to be able to purchase an even more expensive piece of jewelry at your actual cost. You’ll discover how, in part three, okay?
For now, hopefully you’re starting to better appreciate, how to grow your business fast. Just like the ultimate insiders do.Sound like a plan or what? On that note. See you in just a little bit in part three.
P.S.Now as is customary during this part of our show.
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