So Who Else Definitely Wants To Know How To Generate Referrals From Existing Customers!Part Two
Hopefully after reading part one of this ongoing series. You now have a much better, far more practical idea.
Of how to generate referrals from existing customers or clients.For literally pennies on the dollar, correct?
And how you and or your major competitors, can and definitely should, consistently continue to do so.
Especially since it’s literally costing you pennies on the dollar.
And the best part is.As you discovered in part one.The way you or your major competitors, systematically go about generating high quality referrals, for literally pennies on the dollar.
By extension, you also continuously generate, a tsunami, of positive, viral word of mouth and mouse buzz, correct? And the residual affects of this, can and will last, for literally years and years to come.
Or, if you prefer.You can keep wasting a proverbial fortune, on some outrageously expensive, dismally performing, traditional advertising and or promotional campaign.The choice is truly yours.
Who Says You Can’t Effectively Build An Extremely Profitable Positive Word Of Mouth And Mouse Army For A Fraction Of The Traditional Cost!
Quickly picking up where part one left off.Your single location, non franchised, retail furniture store outlet.
Has decided, going forward,you’re going to let your major competitors, continue to waste a proverbial fortune, on those outrageously expensive, dismally performing, traditional, local radio, TV, newspaper and or local billboard ads.
And instead.You initially reached out, to your local dental association.And the short of it is.Because you allowed three of the top administrators, to purchase, state of the art, 75 inch flat screen TV’s from you, and pay just 50 (x%) on the dollar for them.Say what? Even though they were closeout models.
That’s still a fabulous deal, is it not? Would you be inclined, to spread the word high & low, if you were recently involved in such a deal?You so got that right.
And in exchange for your generosity. The dental (or X local) association, allows you or your major competitors, to insert, one of your very best, market tested, two sided flyers, inside of their monthly physical newsletter.At least once every quarter (90 days) or so.
And their monthly physical newsletter, currently goes out to a bare bones minimum of 2,500 (or X) number of local dentists. Some of who, currently run two or more offices in the immediate area.
Are Starting To See How You Can Systematically Generate Tons Of Referrals From Your existing Customers Or Clients For Literally Pennies On The Dollar!
And of course, side (A.) of your market tested flyer, is typically, some type of extremely time sensitive offer.In which, your opt in email/mobile marketing subscribers, always get the very best deals first!
And your non subscribers, obviously don’t do as well.And side (B.). makes all the newsletter recipients, including other advertisers aware, of some of your biggest savings, the general public knows nothing about.
For ex.Side (B) of your market tested flyer, makes all the associations subscribers of the newsletter aware, of your extremely popular, free monthly drawing.Where once a month an extremely lucky dentist, will win a $10,000 dollar, master bedroom suite.
Of course your actual hard cost, are a whole lot closer to $4,500 dollars and some change. But each month, an extremely high earning, socially connected dentist.
Can and most definitely will, be constantly bragging to their respected colleagues, friends, siblings, in laws, neighbors etc. And constantly posting some really cool images or videos all over social media.
Plus constantly bragging to their card playing buddies etc.Right? Wouldn’t you? Me too!
So Who Else Is Definitely Up For Some Long Term Residual Positive Word Of Mouth Or Mouse Residual Benefits!
And don’t forget, even though once a month, (with this) one local dental association alone.One extremely lucky dentist, wins a free $10,000 dollar, master bedroom suite.
And each grand prize 1st winner, has to be one of your subscribers, or they’re automatically ineligible to participate in you or your major competitors free drawing.
But what about the other runner ups.They automatically win an extremely time sensitive, 2nd grand prize worth X% in savings.
So at least ten of the 2nd grand prize winners, automatically get a chance, for an extremely limited amount of time of course.
They automatically get to purchase, one of the 50 master bedroom suites, your store sets aside each month. And as long as they drag a friend with them to your store, whose at least 18.
They automatically get to purchase one of these state of the art master bedroom suites, and save 35% off the normal retain price of $10,000 dollars. Which means, for an extremely limited time, these local dentist, get to spend just $6,500 dollars.
Whose Building A Powerful Word Of Mouth And Mouse Army Of Goodwill Ambassadors Can’t Be Done Bit By Bit!
Plus, (depending on), whether it’s summer or winter. You will also systematically upsell them. In the summer months, your market tested upsell will be, an extremely nice barbecue grill, which normally retails for at least $1,100 dollars.
They will be allowed to purchase it for just $650 dollars or X. Again, your generosity is obviously based on the fact, you know they’ll be constantly singing your praises high and low.
And if it’s the winter months, you’ll allow them to purchase one of your most popular, mid level laptops, which would normally retail for at least $1,599.
However, you’ll gladly let them have it for just $800 dollars.
Because once again, they’ll be constantly texting, posting images and some really cool videos, all over social media,Right? Plus, constantly bragging, to their closest friends, in laws, neighbors and respected colleagues.
Letting them know, how good they’re being treated by you or one of your major competitors.
And unlike your major competitors.These proven marketing strategies and tactics, will have extremely long lasting residual affects.Will they not.
You Constantly Multiply Your Reach With The Right Influence-rs And Your Brand Will Constantly Get More Potentially Profitable Exposure Than You Know what To Do With!
Which means, all those additional customers, some of whom, will definitely be, (fellow local) professionals of some kind, correct? You better believe it. And they will be exposed to your products and services, for literally pennies on the dollar.Correct?
And remember, some of these professionals, know other local CEOs, mayors, local assembly personnel. They know, socialize and vacation with, judges, college administrators, local radio station GM’s and or local TV producers and local TV personalities etc.
If just 40% of these highly visible, extremely affluent individuals, and social media active influence-rs become long term repeat customers, as a direct result of being exposed to your products or services, from those local dentists.
Hopefully you can see and appreciate, how to generate referrals from existing customers, for literally pennies on the dollar.
Is not such a tall order after all.Don’t you agree?
Who Says The Tip Of The Marketing Iceberg Isn’t Enough To Get Ball Rolling In A Major Way!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments
(in the comments section below) that you can apply to your business,product or service in the next 30 days or less!
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And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
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