So Who Else Definitely Wants To Know How Some Really Simple Customer Service Strategies Pay Off!
(For Literally Years And Years To Come!)
Does your current ad, marketing or promotional budget utilize any type of traditional mediums? And if so are they currently paying for themselves? And if you are effectively and profitably utilizing positive word of mouth and mouse buzz. Are you currently generating as much as you’d like as often as you’d like?
If not are you at least semi open to potentially ‘discovering” how some good ole fashion ‘take no prisoners’, guerilla marketing style customer service strategies and tactics.
Might be just what you need right about now in order to systematically take your business or service to the very next level or two. For literally pennies on the dollar. Sound like a plan or what?
Entrepreneur Isn’t It Past Time You Strategically Tapped Into Some Of Your Previously Hidden Positive Word Of Mouth Profit Centers?
Strictly for hypothetical marketing illustration purposes only. Let’s say there’s an incredibly popular mini strip mall in your city or town. And it currently has the following three businesses located in it. And each business or service is a single location non franchised enterprise.
First there’s your CFP (Certified Financial Planner) business. Then there’s an extremely popular gourmet coffee shop. And there’s also that incredibly popular women’s hair or nail salon.
Here there could potentially be some good ole fashion marketing triangulation going on. (Where all three or X number of non directly competing vendors systematically cross promote each other. And every body generates at least some new gross front end revenue for literally pennies on the dollar.)
Or more than likely. Since you or your major competitor CFP firms not only have deeper pockets. And more than likely have an ideal customer/client who has a much higher total lifetime customer value metric.
You’ll be the primary one behind the scenes 100% funding and directing the various proven marketing strategies and tactics.
Ladies And Gentlemen From The Tiniest Marketing Acorns Consistently Grow Some Of The Profitable Marketing Trees!
So let’s say on a typical Monday morning you and another key staff member happen to stop into the gourmet coffee shop in order to purchase your usual Xtra Large “Big Gulp” cup of coffee. Or some other extremely great tasting beverage of your choice.
Which currently retails for $5.79 per cup. And you notice there is also at least five nurses and a few other hospital staff also standing in line waiting to be served. An in an instance you have an inspirational marketing light bulb moment.
So since you are on a first name basis with the cashier. You ask ‘if’ they get a lot of daily or weekly business from the local hospital which is just a few blocks away. And the answer is a resounding yes.
So you ask the owner the “magic question.” Which is, “Is it okay to periodically refer you new business or customers?” And provided you and the owner are currently on decent terms. Typically 95-98% of the time. You’ll get an emphatic yes to your front end question.
And your immediate follow up question is. “And by the same token. As long as it doesn’t take away from anything you currently have going on. Or will have going on in the not so distant future. Are you okay with periodically returning the favor?”
Again as long as you got a yes on your initial front end question. You will typically get a resounding yes on your follow up back end question as well.
So How Can Or Do You Or Your Major Competitors Take This All Too Common Situation To The Very Next Level Or Two?
Basically here’s “what” you or your major competitors initially propose to both the gourmet coffee shop and the women’s hair or nail salon owner(s.)
First you try and calculate on average “how” many times a week these nurses and other key hospital staff members come into the gourmet coffee shop. Because going forward. Here’s what the gourmet coffee shop owner and cashiers will do. Whenever a nurse or other hospital staff member comes in wearing their easily identifiable uniform.
And they purchase any type of large or Xtra Large “Big Gulp” beverage of their choice. The staff now provides them with a their own Xtra Large “Big Gulp” plastic mug. And instead of paying the current retail price of $5.79 per cup or X.
Going forward now they only pay $1.99 per cup. Plus the cashier(s) ask “if’ they know of at least three or X number of people at work ‘who” would also like to save money off their future “Big Gulp” purchases?
And you know at least some of them will answer yes, correct? In which the cashiers will give them a maximum of three each. And you know some of them will become long term repeat customers as well, correct?
And now instead of typically coming in at least once a week or once every other week. Now they may start coming in at least three times a week. (Times 52 weeks a year.)
And you know they won’t just be buying a discounted great tasting gourmet beverage, right? In part two you or your major competitors are about to “discover” how to strategically use customer service to create a ton more front and back end income. For literally pennies on the dollar.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to
to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
