So Where’s The So Called Hidden Money In Your Business Or Service?
You probably don’t believe for a second there’s any so called hidden money in your business or service, correct? Especially this is only your 1st or 2nd visit to my blog.
Rest assured there most certainly is profit seeking entrepreneur. But it definitely will not be discovered stacks of cash in your brief case. 😀 (If freaking only.)
But with just a little strategic testing. You or your major competitors could potentially generate additional daily, weekly or quarterly gross front or back end income. Is that okay with you?
Who Else Definitely Wants To Know How To Find The Hidden Money In Your Business And Or Service?
It may mean you or your major competitors are simply providing other non directly competing vendors insights into your industry for either a fee or some other type of variable, tangible or intangible compensation.
Afterall, you’re the one whose both studied. And taken certain risks over the years, correct? You’ve invested both a to of time, effort and money. Initially building and nurturing various types of relationships.
And because you or your major competitors have established relationships with the key individuals in various local business owners or service providers.
You could be the “much needed” bridge for one of your most valuable vendors. In which case you can and definitely should do more than simply refer them. Instead you can personally introduce them to the key decision makers.
So Where’s The So Called Hidden Money In Your Business Or Service?
Who Has Unlimited Time And Resources Trying To Reach Key Decision Makers?
If you haven’t realized it or come to fully appreciate it just yet. You could spend a ton of time and money. Desperately trying to meet the exact person or persons. One of your key vendors already has direct or indirect access to.
And strictly for allowing both the vendor. And their current and future employees. To be grandfathered in at special lifetime discounted rates.
On certain products and services. The rest of the general public is clearly not. 😀 In exchange they agree to either:
A.) Systematically pass out some of you or your major competitors, extremely time sensitive, market tested gift certificates and or discount coupons.
Initially to their current and future staff. And current and future vendors to begin with.
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B.) And for all of the vendors within a 5- 10 block radius of your business or service.
Who you’re already on a 1st name basis with. You think their current and future employees, vendors and their currently in active customers.
Wouldn’t love to be ethically bribed. For dragging a friend with them to your store/showroom. Whose at least 18. Before your ten or X day expiration date expires completely worthless.
Let’s say you or your major competitors have a pretty good idea “what” your ideal customers total lifetime customer value metrics are. So you decide a local non franchised pizza shop’s customers.
Are also ideal customers for your business and service. And it definitely makes sense for you or your major competitors to target some of their most loyal customers.
So you and the pizza shop owners form this potentially profitable JV (Joint Venture) arrangement. More than likely you nor major competitors can consistently generate semi qualified leads for just $5 dollars each.
Ladies And Gentlemen You Really Can Potentially Generate A Ton Of Quality Leads For Literally Pennies On The Dollar!
So in order to inexpensively test the overall quality of the leads you or your major competitors generate using this particular local offline source.
So you or your major competitors can actually budget. Either so many a day. Or so many a month. Or the next X amount of local pizzeria customers.
Spend at least $30 or X number of dollars on their pick up or delivery order. They automatically save $10 or X number of dollars off their order. 😀 In realty you or your major competitors pick up the ten or X dollar tab.
In exchange for the vendor. Inserting one of you or your major competitors best market tested. Extremely time sensitive gift certificates/discount coupons into their customers bag.
Are You Finally Ready To Take Your Marketing Flyers Off?
Or simply taping a sealed envelop to the outside of the pizza box. With the words, in big, bold red print. “You Definitely Deserve This!” 😀
(Any idea “how” long it will take for the pizzeria’s best customers to rip the envelop open? 😎 If you’re the pizzeria owner.
Perhaps you wanna test offering to let no more than five or X number of local. Non directly competing vendors to stick one of their inserts into your envelop.
And just charge them X per month to ride. (And they keep 100% of any long term, residual repeat business they generate. 😀 ) In which you or your major competitors simply charge them a little bit more each month to be included in your envelop.
Entrepreneur are you starting to better appreciate “how to” consistently find the so called hidden money in your business and or service? Let’s hope so!
Are You Finally Ready to Officially Take Things To The Very Next Level Or Two?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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