(Have You Even Thought About It?)
Hopefully after initially reading and re-reading part one of this ongoing series. You too are starting to appreciate the marketing versatility. Of strategically utilizing various types of lead magnets.
In order to build your business and or service. And they definitely don’t have to be outrageously expensive, in order to be effective. You’ve probably noticed this too, correct?
And no you don’t have to be over the top creative in order to benefit from the use of them. Just keep your mind and ears open to the previously untapped marketing possibilities. Are you up for that?
You Can And Definitely Should Leverage Your Marketing Exposure Into Some Major Profits!
Case in point. Suppose you and or your major competitors set up the following potentially lucrative JV (Joint Venture) revenue sharing arrangement.
You approach at least a few local, independently owned, upscale hair or nail salon owners. And you and or your main competitors.
Apply any and every hair or nail salon stylist. Who wants to participate.
You provide them to start off with 100 or X number of your market tested, single or two sided, extremely time sensitive gift certificates.
Side “A” invites the recipient to enter your monthly free drawing. Where each month. The 1st grand prize winner wins a free high end gift basket of yours. An X dollar value.
And three or X number of extremely time sensitive 2nd prizes. (Valued at X are awarded every month too.) And as long as these 2nd grand prize winners drag a friend with them to your store.
Who’s at least 18. Before your ten or X day expiration window expires completely worthless. They automatically get to purchase your higher end gift basket(s) at your actual hard cost.
How’s This For Strategically Building Momentum?
And as long as their guest also joins you and or your major competitors opt in email list before they leave your store that day. They automatically get to purchase any one higher end gift basket of their choice.
And pay just 15 or X% above your actual hard cost. (Say what? 
You know the positive word of mouth and mouse train will definitely be in full gear, correct? And have you noticed you haven’t even figured in the salon owners and or their stylists, just yet. 
Basically every month. The stylist or owner. Who has the most number of your extremely time sensitive gift certificates redeemed.
Meaning locals turn into paying customers. They either earn $25 dollars per lead converted to customer.
Or they can instead choose to receive a $30 or X dollar credit per lead converted into customers.
And as soon as they generate 20 or X number of paying customers. They automatically get locked in for life at $30 dollars per lead converted into customers.
And $40 or X dollar credit per month. Plus each monthly 1st grand prize winner. Automatically wins one 64oz. fragrance of their choice. An X dollar value!
They go around smelling extremely good. And you know other locals will definitely know what the deal is, correct? My friend.
Are you starting to get a much deeper understanding. Of the long term profit generating potential.
From the strategic use of various types of lead magnets?
Are You Starting To Better Appreciate Your Long Term Marketing Possibilities?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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