Yea without a doubt ladies & gentlemen. Systematically building brand awareness when your corporate pockets are extremely deep.
You or some fancy agency can definitely spread the word both high & low. And not have to worry about the cost. (Must be nice. 😀 ) But what about the rest of us mere mortals?
Since you and I probably can’t afford to simply write endless checks, correct? Then perhaps there’s definitely gonna be some strategic marketing and or promoting involved, correct?
Here’s Where And How Some Really Good Influencer Marketing Strategies And Tactics Will Definitely Serve You Well!
Since the featured image with this particular blog post. Showcases that fancy Burgundy wine. (Strictly for hypothetical marketing illustration purposes only.) Let’s suppose you’re either the co-or sole owner of an extremely popular local winery business.
And over the years. All types of locals, from very blue collar. To extremely high earning professionals. And everything in between. Has frequented your store. And truth told. On more than one occasion.
Over the years, you unfortunately have been persuaded to waste a ton of money. On outrageously expensive, dismally performing, traditional, bank account draining ad campaigns. 😎
Entrepreneur Now Is The Perfect Time For Some Positive Word Of Mouth And Mouse Strategies And Tactics!
And of the simplest (and potentially profitable and fun ways!) You and or your major competitors plan on leveraging these plentiful opportunities.
Is by strategically placing (can’t miss!) signs throughout your entire store. Which promote your (soon to be extremely popular!) Professional of the month or quarter free drawing.
Because doing so let’s you or your major competitors rapidly build an extremely laser focused opt in email list of local professionals. Who also happen to have both direct & indirect access to their personal & professional inner circles.
Each month or quarter. One extremely lucky 1st grand prize winner. (Get this!) They automatically win, not one, but three bottles of mid level Burgundy wines of their choice.
Make Darn Sure All Of Your Marketing Or Promotional Efforts Continuously Leverage Each Other!
But here’s the all important marketing twist. 😀 If for whatever reasons, they decide to come alone to pick them up. They pay 10 or X% above your actual hard cost per bottle.
However, simply for dragging a friend with them to you or your major competitors store. Whose at least 18. Before your ten or X day expiration date window expires completely worthless.
For an extremely limited time. They get all three mid level bottles of their choice, absolutely free. Which is an X dollar value. Entrepreneur can you say positive word of mouth and mouse power tsunami? 😀
And of course for an extremely limited time. All 99% of the monthly or quarterly runner ups. They come alone. And they can save 10 or X% off of one really nice mid level Burgundy wine of their choice.
However, simply for dragging a friend with to you or your major competitors store. Whose at least 18. For an extremely limited time.
They get to buy a second mid level Burgundy wine of their choice. ( For as long as they’re in stock.) At your actual hard cost. 🙂
Have You Ever Wondered Why Or How Some Companies Or Service Providers Build Rock Solid Customer Loyalty? (For Literally Pennies On The Dollar!)
You know word will definitely spread fast, will it not? This is strategically building brand awareness 101 at the grass roots level. Without all of the traditional, bank account draining costs.
Is that win/win or what? Hold on to your seats cadets. Because coming up very shortly in part two. You or your major competitors about to “discover” how to literally hit it out of the park.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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