So What’s A Proven Alternative To Constantly Rising Traditional Advertising Costs?
Please be brutally honest here entrepreneur, okay? If you’ve been attempting to advertise your extremely valuable products or services online for any length of time. (Say at least the last year or so. You’ve definitely noticed -overall- which direction traditional advertising costs have gone, correct? And will definitely continue to rise.
And another extremely important and often not mentioned factor is. If you’re PPC (Pay Per Click) ad campaigns fail to consistently generate clicks or enough of them. Your costs per click are ultimately heading up. Because think of your ad as occupying extremely valuable cyber real estate.
And the company offering the ad space is definitely looking to maximize the ad revenue, correct? So if your ad doesn’t generate enough clicks. They have to be compensated in some way.
Otherwise they could offer the same prime time cyber ad real estate to another vendor whose ads consistently generate more clicks. And ultimately generate more revenue over time.
Instead they will raise your costs. So you and I either pay it or step aside. So what’s an extremely viable marketing/promotional alternative you?
Entrepreneur You Can Definitely Keep Turning A Blind Eye To Potential Gust Podcasting Opportunities If You Want To!
But you definitely shouldn’t. Here’s why. In the United States alone. Practically seven days a week. As extremely loyal listeners make their commute both to and from their jobs. Or place of business. Or as they travel by car, bus or train etc.
Or the constantly growing work from home crowd also listens to their favorite podcasts. The US boasts upwards of 68 million and counting. Stop and think about these incredibly staggering numbers for just a second.
These extremely loyal listeners gladly tune in to be entertained, informed and educated about practically any and every subject you and I can possibly think of. And if there isn’t currently a podcast or series of podcasts dedicated to that particular subject or niche.
As it’s popularity steadily grows. Rest assured there soon will be. and with the rising interest in any particular niche podcast.
You can bet potential advertisers will start lining up to get their message in front of their ideal target audience.
Every Body Knows The Advertising Rates On Top Rated Shows Definitely Isn’t Cheap!
Case in point. Take a look at the two screen shot images below. One is for traditional costs to produce a prime time TV ad. (And this is in Britain.) And the other is for the current rates per thousand subscribers. (Often referred to as CPM’s.) Both for a typical 30 or 60 second ad on a popular podcast. (Are you prepared or financially able to routinely write these types of checks?)
So What’s A Proven Alternative To Constantly Rising Traditional Advertising Costs?
So What’s A Proven Alternative To Constantly Rising Traditional Advertising Costs?
These Traditional Advertising Costs Can And Quickly Do Add Up!
So dos the name Kerry Lutz of the “FSN” (Financial Survival Network) happen to ring a bell? If not Kerry is the podcast host of this incredibly popular podcast.
In fact it’s currently listed # six in it’s niche. (You go cat!) He recently had yours truly on as a guest. And his current podcast subscriber numbers are outrageously impressive. His show currently averages just north of 200,000 downloads per episode.
And based on the current CPM rates. one 60 second ad would typically cost you and $25 dollars per thousand subscribers. So 200 of them would currently set us back a cool $5,000 dollars. (200 x $25 = $5,000 dollars for one 60 second ad spot on his show.)
And typically his twenty minute interview segments has at least 2-3 paid sponsors per show. Who run 30 or 60 second ads. (Simply by clicking the image below. You can listen to the entire twenty plus minute episode.)
So What’s A Proven Alternative To Constantly Rising Traditional Advertising Costs?
Here’s the other extremely important note to keep in mind with regards to Kerry’s illustrious podcasting career. To date he’s published over a staggering 7,500 episodes and counting. (Say what?)
And in case you don’t know. The average podcasting hosts is pretty much done after just 12-15 episodes. And the same holds true for the average blogger. If they still haven’t struck it rich by their 12th or 13th blog post.
A staggering 97% of them or more are toast. And they simply abandon their blog and move on. Given those dismal stats. What’s it gonna be entrepreneur? Would you rather write outrageously big checks in order to try and momentarily get in front of your ideal target audience?
Or find a potentially profitable, (not to mention!) affordable alternative to constantly rising advertising costs. The choice is yours.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to
to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
