So What Type Of Proven Marketing Strategies Consistently Creates Red Hot Prospects?
(Who Not Only Consistently Spend More And More Money With You But Enthusiastically Spread The Word Too!)
Any time you create or pay some qualified source to create or produce a relatively inexpensive marketing or promotional process, which consistently creates some red hot prospects. This is definitely a good thing, right? Agreed.
However, what’s definitely nowhere near as exciting, is when you and I or your major competitors consistently waste a ton of money on outrageously expensive -traditional advertising campaigns.
And at or near the end of the day. By and large not only are your outrageously expensive traditional ad or promotional campaigns not even or barely breaking even on the front end of your sales process.
But because a staggering 95-98% of you reading this has virtually no practical clues whatsoever. On “how to” both systematically and strategically creating some type of reliable, long term back end income. You ultimately have to pause or stop your paid ad campaigns altogether. because they’re not profitable.
And truth told unless or until you or someone within your company or service figures out “how to” make them profitable. You’ll keep steadily losing a ton of money. Sound all too frighteningly familiar entrepreneur potentially at risk? And ‘what’s” the potential marketing or promotional alternative you so skeptically ask?
Since Most Potentially Valuable Prospects Start Out As Ice Cold Leads! (What’s The Secret To Consistently Converting Them Into Goodwill Ambassadors?)
That’s a totally excellent question and so glad you finally asked it. First of all. If you or better yet the “sooner” you or your major competitors stop making this all too common and potentially expensive marketing mistake. The faster you’ll get to some front and back end long term gross profits.
Profits you can then use to invest back into your business or service. And stop working incredibly hard in your business or service. And instead working incredibly hard on it.
But first, the primary business at hand. So you or your offline major competitors run some type of paid ad or promotional campaign of some kind. You know the outrageously expensive, traditional advertising stuff I’m referring to, right?
And let’s in a weeks time 27 locals reply to your not exactly cheap, combination of local prime time radio and TV ads. And since you spent upwards of $27,000 dollars or X altogether.
And a grand total of 27 local men & women responded by physically coming to your retail appliance center. Entrepreneur for this particular ad campaign, your initial front end “Cost Per Lead” or CPL figure is a not exactly cheap $1,000 dollars per lead.
And “no matter” how much or “how’ little those 27 or X number of customers spend on this particular visit. You nor your major competitors will earn a dime of initially gross front end profit.
Unless or until their total purchases exceeds in this particular example, $27,000 dollars, correct? So “what “if’ 50% of them come in and only purchase some “closeout sales” item and save 40-60% off it’s normal retail price.
Entrepreneur Both You Or Your Major Competitors Are Placing Way Too Much Pressure On Your Ideal Customers Who Are Actually Keeping You Afloat!
To quickly finish the train of thought from the previous paragraph. If a certain percentage of your paying customers only spend money on super discounted items. And never or rarely come back on their on.
And it usually cost you upwards of $1,000 or X amount of dollars to initially get them in your offline store. And online it’s basically the exact same overall concept. Say what? Say you’re consistently paying $1.00 -$2.00 dollars per click.
But your customers only average spending .33- .41 cents with you at your e-com store. Do or are you starting to see “how” your Titanic is definitely heading towards an iceberg?
But here’s the main point. Let’s say at least 15-20% of your offline customer base is consistently spending more than $1,000 dollars. Or they’re consistently exceeding their front end customer acquisition costs.
Even Though All Your Paying Customers Are Extremely Valuable And Critical To Your overall Long Term Success! (Entrepreneur They’re Not All Equal!)
“Why” are you simply lumping them in with your other paying customers, who basically aren’t cost effective to your bottom line? You see where I’m going here?
Case point. The moment your paying customer exceeds their front end acquisition costs by consistently doing one of the following for things. (Entrepreneur your long term gross front and back end marketing opportunity bell should be ringing incredibly loud.)
1.) One: They initially spend within 75-100% of what it initially cost to get them as a first time customer. These are your ideal first time customers to offer at least one of your best, extremely time sensitive “upsell” “OTO” One Time Only discounted offers too. (Because statistically speaking, they’re 300- 500% more likely to take advantage of it.
2.) Two: They’re far more likely to become long term repeat customers who not only spend more than 80=90% of your lower end purchasing first time customers. But they’ll do so 50-80% more often. Thus drastically reducing or eliminating altogether, your outrageously expensive, first time customer acquisition costs
3.) Three: They’ll enthusiastically generate some long term, positive word of mouth and mouse buzz. Over and over. Which definitely helps inexpensively spread your brand, both on and offline.
4.) Four: They’ll be far less expensive and hassle free especially over time. So the potential combination of less negative customer service issues and higher and higher net gross front and back end profits.
As a direct result of them becoming a customer. these four surefire signs. Are proof positive your red hot prospects, (who eventually become extremely valuable and reliable, long term repeat customers), are about to consistently make you or your major competitors a ton of money. Don’t you agree?
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