If you have small kids or you have extremely close family members who have small kids. Did you ever think, in the wildest parts of your marketing imagination. You could discover, some potentially valuable marketing lessons or some potentially profitable marketing strategies or tactics.
Simply from closely observing, the scientific dynamics, of a ole school kids game.Huh? Nod your head cadets.Because it’s true.
For just a moment. Step back. And think about “how” the simple kids game, teeter totter actually works. And works and works. Say what? Basically, usually two kids.
Say twelve and under. And 99.99% of the time. They have absolutely no previous entrepreneurial background or previous corporate experience of successfully running any kind of business venture whatsoever. Correct?
Other than maybe, they had a brief, flash in the pan career of appearing in a few commercials. But other than that. No bankable corporate experience of any kind, on their steadily unfolding resume.Correct?
And yet, even though this may be the case. Watch “how” their enthusiastically playing a simple kids game of teeter totter. Can often lead to some potentially profitable marketing perspective breakthroughs. For you or your major competitors. Are you ready to be enlightened?
Are You Really Gonna Allow Your Current Or Future Marketing Strategies Or Tactics To Be Heavily Influenced By Simple Kids Game Of Teeter Tooter?
Absolutely. Say what? Think about the massive leverage involved.Huh? Two extremely ordinary kids. Climb onto an ordinary teeter totter. Just like the ones found, in practically any public park. And?
As soon as one of them, uses their weight, (no matter) how much or how little it is. And they force their end down. No matter what current state their local economy is in. Guess what simultaneously happens on the opposite end?
That’s correct, it immediately (without hesitate), goes up. And then it’s the kid on the opposite sides turn, to force their side down. And the exact opposite happens to the other kids side.
And right about now, your linear, (non) geometric growth thinking. Marketing mindset. Is still wondering, “what” the heck, if anything, or “how” any of this possibly relates, in any meaningful, (translated), potentially profitable way.
To you or your major competitors, consistently growing your business or service, correct? Not surprising to say the least. Consider it i the following economic terms if you would be so bold.
Who Says Only Those With Advanced Degrees From Harvard Business School Can Create Extremely Viable Marketing Plans!
Case in point. For this particular, (strictly hypothetical) marketing/promotional example. Think of a much smaller. local radio station. Which airs popular, local talk shows.
And they literally cover the entire gamut. From local car care shows. Having some of their areas most successful, local real estate brokers and in some cases. The areas most successful, seven and eight figure a year earning agents.
Who are more than happy, to share their proven expertise, in order to attract new, local first time customers. And of course, the local financial types.
Who gladly come on, as often as once a day or once a week. And do a segment on the overall state of the financial markets in general. And the Dow Jones Industrial average in particular.
And of course, the real reason, of course these current or future, local professionals, are more than willing to pay for this extremely valuable, prime time air space. Is because, there is a better than 99% chance.
They will consistently generate, a ton future business and long term repeat clients, on the back end of their sales funnel, correct? No doubt. And this is where the very first level, of previously untapped, marketing possibilities begin. Say what? Hang on.
Often Times Previously Untapped Marketing Possibilities Are Knocking Extremely Hard! (And Your All Too Typical Aspiring Entrepreneur Simply Doesn’t Realize It!)
Say for example. A small local company which sells premium video and strictly audio, studio recording time. Just 90 days ago.Literally had locals lined up, to pay premium prices. In order to , (either be) filmed or just recorded via audio only.
Now as a direct result of the health crisis concerns. A staggering 90% of those potential customers, are suddenly nowhere to be found, correct?
And as a direct result, these smaller, video/audio recording studios, are literally sitting on tons, of unsold recording time. And are struggling to generate any type of front end revenue. Or are they? Huh?
This is where you or your major competitors creative marketing and creative entrepreneurial skills, readily begin to kick in big time. Again think back to your teeter totter example.
As one side goes down, the opposite affect, simultaneously happens to the other side. Correct?
So As One Part Of The Overall Economy Begins To Rapidly Collapse! (Guess What’s Simultaneously Happening To The Other Parts Of The Exact Same Economy!)
Right. Which is why, at least a few of those previously or currently struggling, smaller, independently owned studio owners. Will seriously consider.Allowing you or your major competitors. To record extremely high quality video or audio recordings only. At their actual cost.
And then allow you to pro-actively use them, as lead generation style marketing/promotional tools. Say what?
And then you revenue share with them, strictly off your sure to come back end sales.Say what? Think about the previously untapped marketing possibilities for just a moment.
By you or your major competitors, only investing a fraction of your normal, up front out of pocket cost. In order to create these extremely high end, professional video or audio -only- interview style recordings.
You demonstrate your particular expertise, right? Then going forward.You or your major competitors, now have an extremely valuable marketing/promotional tool. Which you created for literally pennies on the dollar, correct? But looks and sounds just like the ones which typically cost thousands of dollars more to create.
And You Best Believe This Or Some Type Of Proven Marketing Hybrid Can Definitely Be Utilized! (Over And Over Again!)
And part of your JV, (Joint Venture) revenue sharing arrangement with the studio is. Whenever anyone wants to know, where or who actually produced the awesome video or audio only recording(s) for you.
You will point (refer) them to the recording studio owners. And they will offer any future referrals, not quite as good a deal as you have with them. But those future referrals will also receive an upfront discount of some kind.
Provided, they too are willing to revenue share, anywhere from 10-50% of those back end profits generated.And once the health crisis moves on. And things, at least get back to semi normal. The recording studio, can then implement this proven strategy, with their areas, major potential clients.Make sense? Absolutely.
Hopefully going forward,you can now, much better appreciate.
How a really simple kids game, can and definitely should, help you or your major competitors. Develop the right marketing mindset perspective. Don’t you agree?
There’s Plenty Of Previously Untapped Marketing Opportunities Or Possibilities! (Once You Or Your Major Competitors Take Your Marketing Blinders Off!)
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