So What Marketing Techniques For Small Business Are You Seriously Considering? Part Two
Do you plan on running any type of on or offline paid advertising or paid promotional campaigns of any kind any time soon? The reason I ask is. Sadly in the time it takes you or your major competitors to read this entire blog post.
And watch any videos or listen to the audio clip embedded in this particular post. Right now a local vendor in your city or town. Just ran a paid ad on either local radio or TV. And guess what entrepreneur. You and potentially hundreds or several thousands in your local community not only didn’t see or hear it.
But there’s virtually no chance you’ll be enthusiastically texting or phoning friends about it either, correct? And yet their extremely hard earned money is just as gone. And the more they (or you!) repeat this all too common potential advertising/promotional disaster in the making. The sooner you’ll become financially upside.
On the other marketing hand entrepreneur. With a few simple tweaks. You or your major competitors can ultimately “discover” which particular marketing techniques for small business owners or extremely marketing savvy service providers.
You should or definitely shouldn’t be embracing. And thereby stop wasting a ton of money or resources on. Sound like a blueprint worth pursuing or what?
Please Don’t Think Great Advertising Ideas For Small Business Owners Is Somehow Not Within Your Reach!
Case in point. entrepreneur do you currently have any idea “how” local advertising dollars are spent, more like wasted!) every day in your own community? You’d probably be amazed at whatever the actual number is.
Say for example. Let’s say you’re an incredibly marketing savvy jeweler. And your ideal local female customer between the ages of 21 – 55. They currently have a total lifetime customer value metric of somewhere between $300- $11,000 dollars.
Give or take over the next five to seven year period. This being the case. Let’s say two of your top female sales reps or top female sales managers decide to have a “girls night out” on the town.
And they choose to party it up at one of the areas hottest local night spots. And even though it’s Thursday night. The place is totally rocking. And your sales reps being extremely marketing/promotional conscious.
They notice straight away “how” many local ladies are in the place who definitely fall within your stores ideal female age demographic. And they start taking tons of selfies to post to their FB fan and personal pages.
And of course they’re rocking some of your stores best, extremely eye catching bling. And they record some videos too.
Who Says You’ve Got To Spend A Ton Of Money On Outrageously Expensive Traditional Advertising Or Promotional Campaigns?
Sensing here’s a virtually previously untapped marketing/promotional opportunity. Your extremely marketing sales reps ask for the owner(s) and pop the so called “magic” question to them. Which is. “Is it okay to periodically refer you new customers?” Say what? And typically. As long as you or your major competitors are not posing this potential gateway question to complete strangers.
You will get an emphatic yes a staggering 95-98% of the time on your initial front end question. So you or your major competitors immediate follow up question is. “And by the same token.
As long as it doesn’t takeaway from or interfere in any way with what you currently have going on. Are you okay with periodically returning the favor?” Again typically if you got an emphatic yes on your initial front end potential gateway opportunity question.
A staggering 95-98% of the time you’ll get an emphatic yes on your follow up back end question as well.
Since Practically Every Body In Your Ideal Target Audience Has Both A Professional And Personal Inner Circle! ( You Or Your Major Competitors Should Be Systematically And Inexpensively Leveraging Them!)
Basically you and your two top female sales reps or top two female sales managers show up 90 minutes before the club opens. And you do a quick 45-60 presentation.
Making these ladies aware “how” they can either:
A.) First: Consistently earn additional passive monthly income. Simply by passing out your market tested, extremely time sensitive, two sided index cards. To both the customers of the bar. And to their male co-workers. Some of whom definitely either have. Wives, live in significant others. Long time girlfriends. Moms, sisters, aunts or nieces who are at least 18. In laws or current and future male and female neighbors etc.
B.) Second: Consistently passing out your your two sided, market tested index cards to their current, future and past co-workers and neighbors etc.
C.) Third: Earning bonus prize money by consistently being the 1st or 2nd most productive referral agent per month.
Because the very first time they refer the most business for any particular month. They automatically earn a $250 dollar bonus. Say what? But going forward. Each time they generate the most paying customers for any given month.
They automatically earn double. Huh? Meaning they now earn a $500 dollar bonus on top the $50 or X per lead they earn. And as soon as they generate their first 20 or X number of paying customers. No matter “how” much or “how” little those twenty or X number of paying customers initially spend. Say what?
Entrepreneur You Definitely Have To Start Playing The Long Game! ( And Stop Focusing On The Immediate Short Term!)
And for agreeing to help you out by allowing their current and future (primarily) female associates to help you promote your retail jewelry business. You will gladly hook the owner(s) up with some really nice looking bling. Which ultimately cost you half or less in actual costs.
This way as the owner(s) of the bar goes about their daily lives and business. They too become 24/7 walking, talking billboards for you or your major competitors. Agreed? Absolutely.
And rest assured entrepreneur. At least some of the local vendors who service that particular bar or whatever the particular establishment happens to be. They and some oi their key employees or associates will definitely wanna “know” how they can get hooked up too. Don’t you agree?
And even if 80% of the waitresses you or your major competitors expose this particular strategy to. Never do more than purchase a pair of extremely eye catching diamond studded earrings.
Which typically cost $450 dollars a pair. But you or your major competitors gladly allow them to purchase them at your actual hard cost. So they’ll constantly be bragging both on and off of social media.
And texting and phoning whoever will listen to them. And you or your major competitors will continually generate tons of positive word of mouth or mouse buzz. For literally pennies on the dollar. Correct?
So entrepreneur the $64,000 dollar burning question now becomes. What proven marketing techniques for small business owners or extremely savvy service providers do you currently recommend and why?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
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