(“And How” Can You Learn To Do It Too!)
You definitely wanna know, how you can go about, consistently generating leads, right? Me too. And BTW, it definitely goes without saying. You’re interested in generating, semi qualified leads, for literally pennies on the dollar, correct? Okay. Just checking.
Well, if your business or service, already has a Facebook Fan or business page. And you already know how to set up effective FB ads. You can definitely start small. And create a realistic budget, for $5 -$15 dollars per day.
And start sending your prospects, to your market tested lead capture page. And re-direct them into your online sales funnel. And start your all important, opt in email/mobile marketing follow up, drip email campaign. Using a reputable, paid email service provider. Which best meets your current needs and budget.
Of course, if your particular business or service, is still not fully utilizing the Internet just yet. Then you can effectively market your business or service offline. But you’re definitely gonna have to be or become, far more strategic. As you’re about to discover.
So How Can You Consistently Generate Inexpensive Targeted Leads? (Just Like The Ultimate Insiders Do!)
Believe it or not. There are several proven ways, for you or your major competitors, to consistently generate semi qualified leads. For literally pennies on the dollar. Truth told. Part of the marketing solution you ultimately decide on.
It’s gonna be based on, how elaborate you want to get. Case in point. Let’s take your single location, retail furniture store outlet.Which is currently ranked in fourth place. Behind your three major, local competitors.
Part of the reason your three major competitors, currently rank ahead of you, is because they constantly spend a ton of money.
Primarily on those outrageously expensive, traditional advertising/promotional mediums. You know, local, prime time radio, TV and local Sunday newspapers.
And let’s not forget, how much they spend, on local billboard ads. Where as, you typically spend a fraction of their monthly cost. And you’re nowhere near as active. On all of those different mediums.)And let’s be brutally honest here. Your current social media marketing presence, is all but non existent, correct?)
Even so, there is nothing to prevent you, from consistently generating tons of low cost, high impact marketing leverage. For literally pennies on the dollar, correct? Absolutely.
So If The Outrageously Expensive Route Doesn’t Really Work For You! (Why Not Get Creative!)
So here’s a few low hanging fruit, previously untapped marketing opportunities.You’ll initially, inexpensive A/B split test.And remember.As you read about these potential marketing or promotional strategies.
You don’t just feebly attempt them once.And that’s it. No way. Instead, (if you’re) an extremely savvy marketer. You have to test, closely monitor.Tweak and constantly move forward.
Otherwise, it’s definitely not worth your time, money or continuous effort.Understood? Great. So you definitely want to consistently generate, some rather inexpensive, semi qualified leads, correct? Congratulations. Me too.
So you and your team, initially reach out to a few of the areas top property managers. Plus a few of the smaller, reputable, up and coming ones too. And here’s the potential lead generating strategy, you’ll initially test with them.
Every new commercial building or apartment complex they start managing. You’ll have them pass out, some of your best, market tested,extremely time sensitive, two sided fliers.
Side A, will inform the recipient to enter your free monthly drawing, for a chance to win a $5,000 or X dollar major furniture makeover. And every month, one grand 1st prize winner will be selected. And every other subscriber for that month, will win an extremely time sensitive, discount coupon/gift certificate.
So they can save 20 or X% off their very first purchase. However, simply for dragging a friend with them, whose at least 18. And whose not a current subscriber.
They automatically save 35 or X% off their first two purchases. Provided they make them, within the next six or X number of months or less. Say what?
Go Ahead And Make A Big Splash So All Of The Participants Will Start Spreading The Word Both On And off Of Social Media!
And of course! You hook the property managers up. By allowing them and any three or X number of friends and or associates they choose. To purchase up to $5,000 or X amount of dollars worth of, (either) slightly used or repossessed, or closeout inventory furniture. At your actual hard cost.
This way, as friends, close family members, associates, in -laws,employees or neighbors visit their home, apartment, condo or office etc. At some point, the conversation will definitely turn to their really nice looking furniture.Right? No doubt.
Next. You and your extremely marketing savvy team, will have the property managers, personally introduce you, to a few local, reputable, non franchised moving companies.
And here’s what you’ll initially propose to them. In terms of a potential, mutually beneficial (JV) Joint Venture arrangement.First, just as you did with the property manager(s.)
You’ll hook up both, the owner(s) of the moving company, as well as their entire current and future staff.Whether their current or future staff is full or part time.
Say what?And if need be. They can all have favorable financing terms. As long as they remain active opt in email/mobile marketing subscribers.
It’s Definitely Okay For The Vast Majority Of Your Major Competitors To Keep Wasting A Ton Of Money On Outrageously Expensive Advertising Methods!
But when the moving drivers, deliver a customers stuff.They will immediately hand them a sealed envelop, with the words “Thank You!” written in big red letters, on the outside of the envelop. So you know the recipients definitely won’t waste any time ripping it open, correct? Bingo!
And inside, they will discover, at least three, or X number of totally unexpected bonus, extremely time sensitive discount coupons/gift certificates valued at X.
First.) The first extremely time sensitive discount coupon they will see. Is a $50 or X dollar gift certificate, to one of your areas most popular bakeries.
Second.) Next, they’ll discover, a $50 or X dollar gift certificate/coupon, to a local grocery store. Again, these totally unexpected surprises, should definitely keep their lips flapping. Both on and off of social media. Don’t you agree?
Third.) And finally, they will discover, a two sided flier, where the top half of side A, invites the recipient to enter your extremely popular, free monthly drawing.For their chance to win a $5,000 or X dollar, ultimate furniture make over.
You’ll discover, what the bottom half of side A and what’s on both half-s of side B, coming up shortly in the rest of this series, okay? Thanks.
Hopefully, these extremely watered down marketing examples. Has definitely opened your eyes extremely wide, to how and why, strategically generating leads. Especially inexpensively. Should be or become a major priority. Don’t you agree?
As You Consistently Build Your Positive Word Of Mouth And Mouse Buzz! (Your Major Competitors Will Have Little Or No Clue What You’re Doing Or How!)
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free!
Hey Mark,
Generating sales leads play crucial role when it comes to develop your business. But you know Mark, the thing is, enhancing your business endeavors can cost you a considerable amount of cash and this isn’t easy especially if you are a young and new company.
A blog is an incredible method to share news about your products and services. And when you deliver content that draws in your targeted audience, you’ll also have the opportunity to create SEO backlinks and retain users on your website.
Sending marketing and sales emails by automation can be worthy effort for you and it will save a lot of time with tasks like social media scheduling, lead nurturing and many more.
Eventually, thanks for explaining these things with perfect example and you know it is your Unique selling point.
With best wishes,
Amar Kumar
This is so true Amar!
And you are so correct. In the age of social media marketing and
pro-active branding.
Being strategic, by using your blog, as an inexpensive, yet highly
effective marketing tool.
Coupled with follow, email drip campaigns.
This is two punch marketing combination.
Which can and definitely will, help practically any size
business owner or service provider, constantly generate,
more long term bang, for their marketing dollars.
And as you so expertly pointed out Amar, the automation process,
available to entrepreneurs today.
Allows them to effectively manage their non replaceable time,
like never before! Great points as usual!
Thanks so much for taking the time and effort, to stop by and share them!
It’s always greatly appreciated!