So What Happens To Your Market Share When Your Major Competitors Build Their Sales Funnel This Way!
So for whatever reasons, are both you and some of your major competitors, still doing your fair share of traditional advertising?
And how is it going? If it’s not, don’t feel too bad.Huh?
Because unfortunately, there are literally tons of profit seeking entrepreneurs, who are in your exact same shoes.
But the $64,000 dollar question does beg asking. If there was a proven, relatively expensive marketing alternative available to you right now.
Which definitely allows you to build an extremely profitable,not to mention, long lasting sales funnel.
You’d definitely like to at least hear about. Would you not? Great. Because the remainder of this blog post and potential multi part series, is dedicated to doing just that. Let’s have a look and see what you may discover during this journey.
So Who Else Definitely wants To Know How To Build A Potentially Profitable Sales Funnel For Literally Pennies On The Dollar!
First of all right out of the gate, this opening, (main) power headline, is nowhere near as outrageous, as it may initially appear.
In fact, (as you’re) definitely about to discover, it’s all about your current and future marketing perspective. And how soon and or how much you can and or are willing to adjust it. If and when the need arises.
To to start things off, and lay the proper marketing foundation if you will.
Let’s say you currently run a successful, single location retail jewelry store. And your ideal female customer, currently has a total lifetime customer value metric of, somewhere between $6,500 – $9,500 dollars. Give or take over the next five to seven year period.
And let’s further state (thank goodness!) You’ve decided not to throw anymore of your extremely hard earned money, down the drain, on those outrageously expensive, (DOA ‘dead on arrival’ style of local billboard ad campaigns.
You Don’t Have To Simply Try And Model Your Marketing Funnel After Any Of Your Major Competitors!
Because truth told. Your $3,500 dollar per month, (or ) $42,000 dollar per year investment, was yielding very little bankable results!
But the local advertising firm which peddles it to local entrepreneurs, absolutely love the steady cash flow it provides their constantly growing bottom line! 😀
So the immediate question of concern now is. What the heck will you do with this infusion of $3,500 dollars per month, in order to adequately and effectively get the word out about your retail jewelry store.
While there’s certainly tons of potential marketing roads to go down. Initially, you prefer to quickly generate, as much bank account filling marketing leverage as you can. Correct?
Which obviously means, you want to leverage, both the professional and inner circles, of some of your cities/towns most influential individuals and or organizations. Right?
This Is Where Some Of Your Very Best Lead Magnets Begin To Play A Very Important Role!
You’re actually going to initially test the local marketing waters, with a three prong approach.
You’re going to have one of the upscale hair dressers and or nail salon owners, whose already a trusted joint venture (JV) partner of yours.
They will announce during National Nurses Week.Simply by running some paid quarter page ads, in a few of the extremely high profile, local nurses association publications.
Using extremely time sensitive discount coupons, potential first time customers are alerted to bring to either salon vendor.
When in reality, you will initially be footing the entire bills for. 😀 Because as you’re about to discover, this is an extremely long term, three prong marketing approach.
Which will definitely produce some major marketing dividends, for either you and or your local major competitors.
As Your Lead Magnets Get More And More Sophisticated And Effective Watch How Your Long Term Profit Producing Opportunities Grow With Them!
Remember, since you have this recently freed up, additional $3,500 (or X) amount of dollars, you’re no long er wasting, on those outrageously expensive, (not to mention) dismally performing local billboard ads. 😀
You’re going to direct this marketing capital, into not only helping your hair care professional vendors become even more successful and profitable.
But you’re also going to strategically grow your own retail jewelry business as well.
Here’s how. Initially as the first few local nurses, clip these coupons, and bring them in.You will instruct both the owners of the salon as well as their professionally trained staff.
Your Entrepreneurial Ideas Are Going To Create An Avalanche Of Positive Word Of Mouth And Mouse Buzz!
The first ten (or X number of) nurses through their doors, who not only brought the coupon, but also did like the coupon instructed, and brought a friend whose at leas 18. 😀
Instead of them merely saving the 30 (or X%) off, they’re eagerly expecting and participating.The hair or nail salon owner(s) and staff, will simply issue a $50 dollar credit, off their entire bill! Say what? 😀 That’s correct?
So you know, not only will this type of totally unexpected generosity, totally catch them by surprise! Correct?
But here’s the next leg of your initial strategy. These first ten (or X) number of ladies only, will also be given, one of your very best market tested, two sided index cards.
And side ((B.) will inform them to bring a guest to your jewelry shop, before the hand written date on the card expires.
This Is How You Systematically Take Your Sales Funnel Building Process To The Very Next Level Or Two!
And simply for doing so, not only can they save 40 (or X%) off their very first purchase! Pretty cool ethical bribe, in and of itself, right? 😀
But as an additional token of your appreciation! You will gladly allow them to purchase, a pair of your most popular, diamond studded earrings, which typically retail for at least $350 (or X) dollars a pair!
But they get them for just $139 dollars! Say what? 😀 And you know, they will definitely be constantly blowing up their social media accounts! Correct? 😀 For sure.
The Right Type Of Direct Marketing Strategies And Or Tactics Definitely Help You Make The Right Impressions!
In part two and beyond, you’ll definitely discover even more proven marketing strategies and or tactics, to move the needle, okay?
For now, are you definitely starting to better appreciate, why you and or your major competitors, should definitely be building your particular sales funnel like this? Say yes! Great.See you in just a little bit in part two.
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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