So What Do Common Sense Marketing Strategies And Private Mail Boxes Mean To Your Long Term Success?
On the initial surface of things your incredibly under rated common sense as it pertains to your current and future marketing strategies and tactics. May not seem like they initially have all that much in common, right?
Rest assured they do entrepreneur. In far more potentially profitable ways than you might currently appreciate. Keep reading and keep an open marketing mind and by the time or actually before you or at least some of your major competitors stop reading this particular post. Or series of posts.
A whole new potentially profitable way of looking at both lead generation and long term follow up lead nurturing should be or start to become fairly obvious to you. At least that’s one of the main initial goals.
Who Else Wants To Discover How To Get Good Testimonials For A Fraction Of The Typical Upfront Cost?
First of all this particular non traditional lead generation strategy and tactic is incredibly versatile. Say what? So part one will reveal non traditional marketing approach (A.) and the follow up sequel post will reveal non traditional marketing approach (B.) okay?
So in order to lay the proper marketing foundation. Let’s say you’re either the sole owner or one of the senior marketing directors for a local- single location, non franchised retail appliance center.
And to date just like a vast majority of your local major competitors. Up until a month ago you and your co-workers thought nothing much of renewing your outrageously expensive, local billboard ad campaign. Even though for the most part your $25,000 dollar a month investment wasn’t exactly setting your bottom line results charts on fire, right?
And after 15 moths of this. When you really dig into the numbers. how much gross front end business and “how” much are you actually investing per lead? When you think about your $375,000 dollar investment. Say what? ( 15 x $25,000 per month equals a total investment thus far of $375,000 dollars.)
Entrepreneur Why Not Look Around For Some Far Less Expensive Non Traditional Lead Generating Alternatives?
And of course wouldn’t you know it. Your initial brainstorm came to you quite by accident. Because located in the exact same mini strip mall as your retail appliance center, is a single location, non franchised private mail box business owner.
Turns out this extremely hard working husband & wife team, have been located in this same spot even longer than your retail appliance center has. Huh? And because they also provide affordable printing services.
Your company has literally been doing tons of business with them over the years. However, for some strange reason(s), up until now, it’s never occurred to you, to at least to form some type of mutually beneficial JV (Joint Venture) arrangement of some kind.
So while you’re in their shop having 500 one sided flyers printed up. You can help but notice the type of newer cars, trucks and SUV’s a certain percentage of their customers are driving. As they pull into the parking lot. To either grab their mail or grab their mail and get some copies of whatever printed to. And suddenly your marketing light bulbs start flashing incredibly bright.
Since Potential Lead Magnets Can Come From All Types Of Non Traditional Sources! (What’s Keeping You From Getting Or Quickly Becoming More Creative With Your Long Term Marketing Efforts?
Case in point. Since you and the husband & wife owners an even some of the current staff have literally been on a first name basis for years.
You ask the owners the “magic” question. Say what? Which is, “Is it okay to periodically refer you new business?” Statistically speaking at least 95-98% of the time you’ll get an emphatic yes. Provided you only propose this potential opportunity creating question to non directly competing vendors.
Who you or someone within your business or service already has an established relationship with. And upon receiving a yes on the initial front end question. You or your major competitors immediate follow up question is. “And by the same token, as long as it doesn’t interfere with anything you currently having going on. Or will have going on in the not so distant future.
Are you okay with periodically returning the favor?” And of course 95-98% of the time you or your major competitors will get another emphatic yes on your immediate follow up question.
Consistently Forming Various Types Of Mutually Beneficial Joint Ventures Is A Must And A Proven Marketing Strategy! (Which Never Ever Goes Out Of Style!)
Since there is literally a ton of potential marketing latitude to at least be inexpensively A/B split tested here. And since both you or major competitors definitely want to make a potentially big splash for literally pennies on the dollar.
Here’s “what” you initially propose to the owner(s.) Provided both they and their current and future staff members join and remain active opt in email subscribers.
For doing so they automatically get to purchase any one item you currently have or will have on “closeout” in the next 90 days. And both they and their staff can purchase it up to $500 dollars and only pay your actual hard cost. Say what? Not too bad of a positive word of mouth or mouse generating ethical bribe, right?
However, simply for dragging a friend with them whose at least 18. Before the 10 or X day expiration date expires. They automatically get to purchase any one item up to $1,500 or X amount of dollars.
And purchase it for your actual hard cost. Huh? Can you say positive word of mouse social media tsunami?
So while they’re constantly bragging to their closest friends, relatives, current and future neighbors and in laws etc. What about P.O (Post Office) box owner(s) incredibly valuable customers?
Aren’t they equally as worthy of the exact same or similar star treatment?
So you or your major competitors want to A/B split tested at least two different extremely time sensitive offers. And place your market tested, extremely time sensitive offers in each P.O box owners mail box. And ethically bribing them for pretty much doing exactly “what” you did for both the owner(s) and their current and future staff.
And carefully track your results. And which of the the two offers, (if any!) actually produces more bang for your buck on the initial front end. In the next quarter or six months. You know which offer to present to all X number of current and new P.O box owners, right?
And that’s the real insider secrets to “what” common sense marketing and private mail boxes have to do with you or major competitors long term marketing/promotional/success. Any questions?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free! Please note some links on this page are affiliate (income producing) links.
