So What Can Your Local Mom And Pop Cleaning Service Teach You About Building Your Business?

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So What Can Your Local Mom And Pop Cleaning Service Teach You About Building Your Business?

Any idea “how” many successful mom & pop style cleaning companies are located in your specific area? More than likely there are more than a few, right?

Plus you throw in some of the franchised cleaning companies. And it’s easy to understand “why” the current and future competition is so fierce, correct?

But what also may not be so obvious is this. Your local mom & pop cleaning service can definitely teach you and I thing or two about successfully building your business or service.

Especially if your don’t currently have direct or indirect access to a ton of corporate money. And that situation probably pertains to a ton of current and future profit seeking entrepreneurs. Don’t you agree?

Part Of Smart Marketing Definitely Means Creatively Borrowing Marketing Strategies And Tactics From Other Successful Entrepreneurs!

Case in point. It’s no secret from the successful cleaning companies. Especially those of the non franchised mom & pop variety.

Around the major holidays. super moms often get semi to fully overwhelmed. When it comes successfully coordinating.

Those great tasting home cooked meals. Make sure they have enough room to accommodate all of the anticipated in and out o town guests. And of course making or keeping their house or apartment spotless.

A tall order for sure, agreed? Which is “why” these extremely savvy mom & pop local, non franchised cleaning services.

Start heavily promoting their pre holiday promotions targeting super moms. So they’ll get direct snail mail post cards a month or two in advance of all of the pre holiday madness.

With market tested main power headlines such as. ” This Extremely Time Sensitive Offers Is For All Super Moms Who Definitely Deserve a Break This Thanksgiving Or Xmas!” etc.

Or “Who Else Wants To Show Their Super Mom Just How Much She’s Appreciated This Thanksgiving Or Xmas?” Basically they’re offering an extremely discounted price for cleaning moms (or in some cases dads!) house or apartment for a discount price.

These Market Tested Extremely Time Sensitive Offers Can Often Open The Door Extremely Wide To Some Major Previously Untapped Marketing Or Promotional Opportunities!

Because let’s face it. Cleaning moms entire house or apartment top to bottom. For a market tested, (first time customer only!) advantageous price.

You know a certain percentage of the mom and pops who take them up on their initial, extremely time sensitive discount offer.

They will definitely want to take an extremely time sensitive house cleaning, (especially around the holidays!) offer off their plate, right?

And let’s all face it already. A clean house psychologically has an incredibly positive affect on the home or apartment dwellers mental state of mind, correct?

So much so they’re more than happy to upgrade to having them around long term. And of course a certain percentage of the guests will also be impressed enough to want to at least try the service on a no obligation trial basis.

Which is ‘why” the extremely marketing savvy cleaning service will leave each of their satisfied customers with some of their best, market tested, extremely time sensitive gift certificates to give away to their?

Current and future neighbors, current and future co-workers. Their siblings and besties etc.

And What Extremely Marketing Savvy Vendor Doesn’t Want To Inexpensively Generate Some Profitable Referrals?

Non franchised mom & poop cleaning companies aren’t the only ones who definitely know a thing or two about strategically generating a ton of local referrals for literally pennies on the dollar.

Take strictly for hypothetical marketing illustration purposes only. A reputable, local non franchised, mom & pop carpet cleaning company. Could potentially make an awesome JV (Joint Venture) partner.

For one thing think about “who” this local, successful carpet cleaner is constantly coming in contact with. People who have carpets in either their home, apartment, condo or townhouse.

And rest assured at least some of them will definitely appreciate an extremely time sensitive gift certificate to have their place cleaned from top to bottom, correct?

And from there even more extremely low cost referrals.

This Is How And Where Both Old And New School Social Media Come Together!

So you know at least some of your customers will be phoning and texting any and everyone they know, correct? And some of them will definitely go a step or two further.

And they will start constantly posting both pictures and videos of you and or your major competitors work. And there hopefully you know what to do, correct? Basically in a nutshell. Plus a few A/B split tests and marketing tweaks here and there.

You should have a much better idea of how to build your business or service. Just like a local, non franchised cleaning service does. Any questions?

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