So What Can You Possibly Learn About The Digital Information Marketing Business Model From The Offline Retail World?
Okay, so you’re definitely trying to serve your ideal prospects and convert them into paying customers or clients over time, correct? Congratulations! Me too. And as you systematically go about doing so.
You’re constantly on the lookout,(or at least you definitely should be), for some proven ways of accomplishing this very worthy goal, correct? Absolutely. But as you go further along your entrepreneurial journey. Has it at least started to partially dawn on you. (To any degree at all.)
What the offline retail world, (with all of it’s very own potential pitfalls and evergreen obstacles) can possibly teach you or your major competitors, about successfully selling in the online digital world.Huh?
Believe it or not. The digital information marketing business model, no matter which particular level it’s currently being pursued, can and definitely should, grab a ton of creative marketing inspiration, if you will.
From the offline retail world.As you’re about to discover shortly. So please stay tuned. Because the not so obvious, is about to become incredibly obvious.
So Why Should Your Digital Online business Model An Offline Retailer Of Any Kind!
This is a great question. However, before answering it. Let’s be crystal clear, right out of the gate.Okay? Thanks! There are literally tons of proven ways, methods or tactics, for you and I, or your major competitors, to generate, creative marketing inspiration, correct? Agreed.
This particular post, or ongoing series, is trying to tap into that particular, creative marketing inspiration vein if you will.And by doing so.Hopefully demonstrate to you, how you can and definitely should come to -slightly- alter, your current and future marketing perspective.Okay?
With that as your creative, or if you prefer, your inspirational launching pad.Please consider the following, (initial) offline marketing strategy and the ongoing tactics.
And how they can and definitely should, help you and or your major competitors, start to develop, a potential, online digital marketing strategy or two. Are you ready? Here goes.
In order to set the marketing table properly. Let’s say you’re one of the newly promoted, senior marketing directors, to a rather large retail distributor, of extremely high end, women-s perfumes.
And your mid to high level fragrances, start at $650 – $1,700 dollars per bottle.Say what? Which means, your ideal prospects and subsequent customers, typically earn, anywhere from high five to six figures a year and up, correct?
Since You Already Know Who Your Ideal Customers Are!( Why Not Just Consistently Position Your Best Products Or In Front Of Them!)
And since you definitely want to create maximum marketing leverage, as often as you possibly can, right? Why not pro-actively target, various, local and regional associations.
Like the local realtors associations, which has the most, influential and successful, female real estate brokers and agents. After all, these perennial, multi six figure a year earning women.
Are literally power networking, 5-7 days a week.With other highly influential and affluent women and by local marketing extension, local men, who can consistently generate, some much needed exposure, for your extremely great smelling fragrances, right? Absolutely.
After all, these local men, also have:
A.) Either a wife, live in significant other.Or a steady girlfriend.Do they not? And you know, at least some of these ladies, are up for at least sampling, some of your mid to higher level fragrances.Right? You’d better believe it.
B.) They may also have, either a daughter or daughters, whom they can expose your fragrances to, right?
C.) They may have a sister or sisters, whom they can expose your fragrances to, correct? For sure.
D.) Or they may have their mom or sister in law(s) they can expose one or more, of your higher end fragrances to. Right?
E.) And let’s not forget or neglect the fact, these local men either work for someone else. Or they may have their own business or service, which probably has, at least one or two female employees and or associates, who would at least love to sample your fragrances.Right? Absolutely.
Successful Power Networking Start Like Anything Else! (You Begin At the Beginning!)
BTW. Before going any further. Can you see and appreciate, how that last, (hypothetical) marketing example, could be expanded, into an entirely separate mini profit center, just waiting to be strategically tapped into? I sincerely hope so.
Anyway. You approach one of the most popular, local realtor associations, which targets local women, closely associated, with the real estate industry.
So by extension, this loosely includes, mortgage brokers, appraisers, title and escrow companies, law firms, which specialize in all types of real estate transactions. CPA’s and Insurance company execs, who are female.
And you offer to provide every female on their, offline or opt in email/mobile marketing list, with a free 16 oz. sample, of one of your best selling, mid level fragrances.
This these particular fragrances, usually come in a 64 oz. bottle, and typically sells for, anywhere from $650- $875 per bottle.In essence. Here’s one of your initial, low hanging fruit marketing strategies.
You provide the female based associations, with one of your best, market tested, extremely time sensitive, discount coupons.And as long as these local women, drag a friend with them, to your store, before the expiration date.
two really cool things happen. A.) They automatically get an additional free 16 oz. sample, of any fragrance of their choice, of another of your mid level fragrances.
Which normally retails, between $650 – $875 dollars per bottle.Say what? B.) They automatically get entered into a major free monthly drawing, for a chance to win a 64 oz. fragrance of their choice. And these fragrances, also routinely sell, for the retail prices previously stated.
So What’s It Gonna Be? (Outrageously Expensive Advertising And Or Some Bank Account Filling Power Marketing!)
Now just in case you’re wondering out loud. What in the world, if anything, any of this has to do with any with, the digital information marketing business model? So glad you finally asked? And you’ll get your full answer very shortly, in part two, okay?
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters, who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
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