So What Can Big Time College Football Teach You About Implementing Creative Marketing Incentives?
(A Whole Lot It Turns Out!)
There is absolutely no question about it. (In America anyway!) Big time division one and two college football is a freaking goldmine, is it not? Each hundreds of millions, if not several billions of dollars routinely change hands, correct? Sadly, with so much money circulating.
You’re bound to have a ton of fraud, deception, blatant mis- representation or flat out corruption taking place, agreed? 😀 All in the name of fun and the pursuit of athletic excellence. (Back to reality! 😎
Without a doubt ladies and gentlemen. When it comes to recruiting “A” list athletes. The door remains wide open for implementing some creative marketing incentives. Curious to see how?
Entrepreneur As Soon As You Possibly Can Get On The Word Of Mouth And Mouse Marketing Train!
Sadly, some of the top division one and two power house football programs. Have been penalized for recruiting violations. They’ve offered recruits or the immediate family members. Some of the most outrageous ethical bribes. (Like what you ask?)
Remember, these division one and two college football programs. Are loaded with tons of top recruit attracting scholarship money. And since they already have a pretty good idea what their ideal fans total lifetime customer value metrics are.
This explains why they routinely offer their top “a” list recruits. Things like fancy cars. Credits to high end clothing and jewelry stores. Access for their friends and immediate family to luxury box seats at major sporting events.
Back stage passes to superstar music events. Five star restaurant credits. Leases on luxury cars. They rent condos or townhouses for immediate family members. Provided those family members can successfully persuade those top recruits to sign those money generating letters of intent.
Because a ton of future money is riding on them doing so.
Can You See Any Reason Why You Definitely Shouldn’t Play To Your Long Term Marketing Strengths?
Clearly some of these extremely eye opening ethical bribes are blatantly illegal. 😀 But the creativity of it all. Should definitely inspire you/us. Don’t you agree?
The top recruiters are handsomely rewarded too. They already have six and multi six figure incomes. And their budgets allow them to really dangle practically irresistible offers in front of these impressionable youngsters. And their immediate family members.
They might also lease a new or buy a used van or truck for an immediate family member. And simply allow them to use it.
Or lease a commercial space for an immediate family member or in law. for 6 -12 months or X. Provided they can get the “A” list recruit to sign a letter of intent.
Or they might buy up X amount of inventory and simply give it to the immediate family member or in law. They’ve a U haul truck and move an immediate family member or in law across country. 😀
Or pay for the parents to take their dream cruise to the Bahamas. 😀 Or purchase some really nice bling for both the parents and immediate brothers and sisters.
Hopefully you get the basic idea, correct?
Just Constantly Be On The Lookout For Some Creative Uses Of Your Marketing Or Promotional Dollars!
They might also go as far as purchasing 50 – 100 $25- $50 dollar gift cards. And passing them out among the most influential family members, siblings or in laws etc.
And let’s not forget nor discount the long term impact of flying the entire immediate family members across country. So they can all a live major sporting or music event. 😀 They usually spare no expenses.
So how about you or your major competitors inexpensively testing and implementing some creative marketing incentives?
You Just Start The Creative Marketing Ball Rolling And See What Ultimately Happens!
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