So What Can A Pay Per View Championship Boxing Match Possibly Teach You About Profitable Lead Magnets!
So are any of you (also) extremely avid fans, of championship caliber boxing matches?
Pretty much any weight class, provided of course, the fighters really do have some bankable skills.
Because highly skilled boxers, (and or) super star athletes of any kind, make for some potentially profitable lead magnets.
Or haven’t you noticed? 😀
And so much to the point of being an extremely avid fan, that you and (say) 5- 7 really close friends, (and or relatives or co-workers etc, will routinely pool your $10 to $15 dollars each.
And pay one designated friend, the entire amount raised, to both order the event on one of the premium Pay Per view channels, (like HBO and or Showtime etc.)
And the remaining amount will (gladly) be paid to your friends, spouse,girlfriend and or a (live in) significant other,(or in some) extremely rare cases, their Mom is actually recruited, to prepare some wings, lasagna, or they purchase several large pizzas with some of your various favorite toppings on them.
And a little something ice cold, to help you wash it all down! 😀 Sound all too familiar?
That is, before all of the inevitable’s, “I told you this guy didn’t stand a chance,” trash talking starts!
The main point here is, (believe it or not), the previously described, (all too common) scenario, which happens in literally millions of households, in some form or fashion, offers a proven marketing template, for the making of a potentially profitable, lead magnet, creation and follow up process, that will rival, the savviest of online marketers….
So What Possible Value Can You Learn About Successfully Marketing Extremely Profitable Lead Magnets Simply By Watching A Pay Per View Championship Boxing Match?
Of course on the surface, the two completely different subjects, seem literally like night & day, correct? But as you take a much closer look, you can actually uncover, several, extremely valuable marketing lessons, that are simply waiting to be discovered.
Case in point, when five to seven extremely avid sports enthusiast in general, and championship boxing fanatics in particular.
All get together, and pool their $15 (or X number of) dollars each, they just created some individual marketing leverage, have they not?
Because rather than each spend the $59.95 – $79.95, to watch this same exact boxing/sporting event on their own.
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Instead they all -temporarily-combine financial resources, and as a direct result, they (each) not only save quite a few dollars on the telecast cost, but they gather together as friends, enjoy each others company, have a few laughs, and enjoy some rather tasty junk food to boot! 😀
All in all, that’s not a bad deal,(and it’s a great way to spend a few hours),plus they managed to do so, for a whole lot less, than they each could have done so, on an individual basis!
That financial leverage and the other aforementioned benefits, are rather easy to spot and appreciate, correct?
Now let’s briefly shift focus, and have a look at a similar template, as it closely relates to effectively utilizing various types of lead magnets, to generate tons of long term front and back end profits.
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For ex:picture one of the most popular, local malls, during the height of the holiday rush season!Where normally, (on any) given day, they might have, anywhere from 1,500 to 2,000 unique visitors per day.
Now on average, right up until the start of the new year, that same mall, easily averages 6,000 to 7,500 unique visitors a day!
(And as Xmas day actually approaches, those last two to three weeks,before Xmas day, that one extremely popular malls daily unique visitor count, will typically swell to a staggering 10,000 unique visitors per day!)
Now (on both) the main lower entrance floor of the mall, and on the second floor also, there is a huge display booth,that is personally staffed (with) “what else?” Three very attractive women at all times!
And there is a huge accompanying sign, in bright neon letters, that simply read, ““Free Drawing!” And here’s “what’s” up for grabs!
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A really nice, (state of the art) outdoor barbecue grill, that would normally retail for $2,700 dollars!(What do you mean, you didn’t know they sold grills for that much! 😀 )
You don’t honestly think, celebrities like Paris Hilton and others, actually barbecue on cheap grills, did you? Anyway, the two grand prize winners, will be announced, via a special opt in email/mobile marketing “Alert” message on New Years day!
They will also win $500 dollars worth of specialty meats, of their choice, delivered right to their home, within 24 hours of placing their order!
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And of course, while they’re getting their grill on, and splashing down some cold ones and chomping on those mouth watering burgers,barbecue ribs, steaks and hot dogs etc!
They’ll be doing it, while viewing their state of the art, 75 inch flat screen TV! Which makes this entire “Summer Extravaganza Outdoor Package”, easily worth a cool $6,700 (or X amount of) dollars or more!
And all a tiny percentage of those fanatical daily Xmas/holiday shoppers have to is, opt in, to one of these extremely savvy entrepreneurs, master email (and or) mobile marketing databases!
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Just in case, it’s still not crystal clear, “how” this particular scenario relates to the pooling of funds, in order to save money on a Pay Per view championship boxing event.
There are actually (at least) three separate local vendors, pooling (either) their funds and or resources, in order to leverage a popular malls outrageous daily foot traffic!
Because in reality, maybe it was the savvy appliance dealers original idea, to set up a booth (free drawing) display, on both floors of the mall.
And since the other two extremely savvy entrepreneurs, wanted in on the opportunity as well! They simply paid the appliance dealer a one time upfront participation fee of $10,000 – $20,000 (or x number of) dollars each! 😀
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And now, for the next 90 plus days, they get to participate in this potentially profitable marketing ploy, for literally pennies on the dollar! Because for them to set up their own booths, and pay the popular malls, outrageously expensive, weekly booth rental fees for the next 12 weeks or so.
When they actually put a pencil to it, that one time, (upfront) fee of X, to the appliance dealer, is actually a bargain! Don’t you agree?
And this is how, they create some potentially profitable lead magnets of their own. Just like Pay Per View championship promoters do, using extremely high profile prize fighters.
Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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