So Start With A Strategic Email Marketing Plan!
(And Keep Steadily Building From There!)
Just because you and I don’t or may not possibly ever have direct or indirect access to fortune 500 assets, resources and connections. Ladies & gentlemen that’s no excuse for not consistently implementing some type of strategic email marketing plan. Similar to the ones they do.
because doing so helps increase your short and long term gross front and back end profits. Just like doing so does for their gargantuan bottom lines.
Granted, our typical ROI’s (Return On Investment may not equal or even come anywhere near as close to their 40 to one rates.
But they don’t have to. “Why” you so skeptically ask. Because various types of bankable marketing leverage consistently equals both short- and long-term financial success. Turn the page and see for yourself.
Maybe It’s Time You Stopped Systematically Ignoring The Real benefits Of Email Marketing Strategies And Tactics!
For example. And as always. Strictly for hypothetical marketing illustration purposes only. Take a major retail furniture store. Which (sadly!) still spends, more likes wastes a ton of money, on outrageously expensive, local prime time radio, tv and local newspaper ad campaigns.
Simply by offering their daily walk in traffic. the chance to enter their monthly free drawing for their chance to win a $10,000 or X dollar living room suite. Surely that’s the kind of grand first prize. Which will induce an avalanche of the locals.
To fill out the retail furniture stores market tested lead capture page, correct? Who knows, maybe one similar to the sample one pictured below. Let’s say over the next 6-9 or X number of months. A grand total of 8,541 locals part with their best email address.
For their chance to win. Clearly, there can only be one 1st grand prize winner per month, right? So handful actually win the awesome first prize. What about everyone else? For starters.
The retail furniture concern has a pretty good idea, what their ideal customers, total lifetime customer value metrics are, correct? So they have no problem, doing things which get those runners up constantly bragging, both on and off of social media.
Entrepreneur You Start Sprinkling A Little Creative Marketing Generosity Into The Mix! (And Watch Which Direction Your Bottom Line Profits Go In!)
Think “what” type of positive, long term word of mouth and mouse buzz will instantly be created. When at least one hundred or X number of local business owners and o service providers, who entered the free drawing. To their total and complete surprise.
They get a surprise phone call and visit from one of the areas most popular barbecue vendors. And they receive $250 or X dollars worth of ribs, side dishes and sodas. (Say what? Exactly!) You know both the owners and their employees, will be sharing videos and pictures of their eat fest all over social media, right?
And of course the retail furniture concern will get the barbecue at the vendors actual hard cost, right? Because they’ll gladly hook up both the owner(s), and all of their current and future employees. As well as all of their current and future vendors. Who not only join their steadily growing opt-in email list.
But remain loyal subscribers. because they’ll be ethically bribed for doing so. Like all opt in email subscribers, who remain active.
Every 90 or X number of days. Provided they drag a friend with them, whose not a current subscriber. The primary subscriber automatically saves 25 or X% off sofas, loveseats, couches, tables, chairs.
Plus they get to purchase any one item under $500or x number of dollars. At the retailers actual hard cost. (How’s that for effective ethical bribery?)
So Start With A Strategic Email Marketing Plan!
The Benefits Of Email Marketing Far Outweigh The Costs! (Don’t You Agree?)
And the retailer is just getting started. Because when you seriously consider the local JV (Joint Venture) marketing possibilities. They could literally own their local market place. Or be well on their way to doing so. For a fraction of the cost.
They could annually donate 3-5 or X% to local charities. Provided the charities routinely email their top two tier donors. With some extremely time sensitive email offers.
From the furniture retailer or extremely marketing savvy retailer X. Entrepreneur, please say you now have a much better appreciation, of ‘why” you definitely have to add some type of strategic email marketing strategies and tactics to your bottom line.
Keep Looking For Some Proven Ways To Add Strategic Email Marketing To Your Long Term Marketing Plans!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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