So Let’s Talk About The Long Term Benefits Of Building The Trust Factor!
(And How Doing So Can Definitely Play To Your Long Term Advantage!)
Ladies and gentlemen have you ever been bitten by either an elephant and or a snake of any kind? (Me neither thank goodness.) But “how” about this one. Have you ever been bitten by a mosquito or two?
(Yea, me too! 😎 What’s the point you so skeptically ask? Typically it’s the tiniest of things which actually get us, right? And so it goes with strategically building your all important trust factor.
You and I and or your major competitors should do so incrementally. Don’t you agree?
Entrepreneur Go Ahead And Start Building Customer Loyalty For Literally Pennies On The Dollar!
Strictly for hypothetical marketing illustration purposes only. Think about “how” much money, time and effort. You and or your major competitors constantly save.
Every time you strategically leverage your current and future customers or non directly competing vendors professional and personal inner circles. Case in point. Of course it starts with both knowing and understanding your ideal prospects and customers total lifetime customer value metrics.
Because this helps you and or your major competitors firmly establish what you can and definitely can’t afford to invest. In order to consistently generate your all important first time customer/ long term repeat client.
Imagine the long term cash draining effects of constantly doing the following.
You Definitely Don’t Need Extremely Deep Pockets To Start Building Authority!
Think about what it cost. (Especially when you have to pay a year in advance! For the right to do so!) A major local law firm or a major local bank.
They pay for a year in advance. For an outrageously expensive local billboard ad campaign. In practically any major city. (In America anyway.) You’re looking at spending anywhere from $50k- $75k per month, agreed? (And for what really? 😎
Massive, totally untargeted wasted exposure. Where the vast majority of those passing it daily. Have little or interest in the product or service being heavily promoted. (Totally the wrong way I might add!)
Consider this potential market test. An extremely marketing savvy, no n franchised retailer jeweler. Instead of wasting a whopping $600K per year. (A mere $50K per month. On an outrageously expensive local billboard ad campaign.
They could and definitely should at least inexpensively test the following lead generation and conversion strategy.
Keep Systematically Building Long Term Marketing Momentum For A Fraction Of The Traditional Front End Cost!
Make an arrangement with the owner(s) and by extension the property managers of some of the most upscale apartment managers. Townhouse and condo managers. As well as the top leasing agent service providers.
And initially arrange for all of the female tenants. (In all of the previously mentioned industries.) (Especially those who successfully run their own business and or service! 😎
Simply for either; paying their rent on time for the traditionally slowest month of the year. (If such a metric even exists! 😀 ) Or for signing or renewing their one year lease.
They automatically get an extremely time sensitive gift certificate from the jeweler. Where they can save 10 or X% off their total purchase. Up to $200 or X amount of dollars. (Some relatively low figure.)
You Can Most Certainly Make An Outrageously Big Splash! (For A Fraction Of The Typical Front End Cost!)
(Not terribly exciting now is it? 😀 Thank goodness it’s not supposed to be. Simply for dragging a friend, co-worker, neighbor, sibling, mom, co-owner and or employee with them. (Entrepreneur look at their referral generating options!)
To you and or your major competitors store. Whose at least 18. Before the ten or X day expiration date expires completely worthless. That simple, (yet outrageously effective ethical bribe!)
Means they get to save a maximum of 40 or X% off their total purchases. Up to a max of $1,500 or X amount of dollars. And as long as both them and their guest both join you and or your major competitors opt in email list. Before they leave the store that day.
The female who drug the friend. They automatically get to purchase an additional set of extremely eye catching diamond studded earrings.
Which normally retail for $650 dollars. But have an actual hard cost of half or $325 dollars or X. And their guest gets to purchase a pair of $450 dollars a pair. Diamond studded earrings for just half! Or the actual hard cost of just $225 dollars or X.
Entrepreneur look at the total amount of money, time and effort saved! Someone went out of their way to drag someone else! And the person enthusiastically went along. Because of the all important trust factor! Which the two established long ago.
Are you finally starting to appreciate the long term profit generating possibilities? Entrepreneur please say yes! 😀
Would You Rather Keep Writing Outrageously Large Checks? (Or Start Systematically Building Trust Among Your Ideal Prospects And Customers!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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